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Chicago's New Mayor to End Water Shutoffs
Like #Chicago, many Midwest cities, although they can tap the Great Lakes, triple #water bills in order to rebuild #infrastructure. This leaves #low #income homeowners dry bc they can’t afford it and get #shutoffs
water  bill  utility  infrastructure  midwest  lead  main  pipe  funding  news  lightfoot  chicago  mayor  Q2  2019  anderman  low  income  penalty  equality  right 
may 2019 by csrollyson
Lead Time Reduction
Study lesson in reducing lead time
manufacturing  metrics  KPI  lead  time  lesson  guide  bullsi  163sa 
june 2016 by csrollyson
SlideShare: The Undisputed Heavyweight Champion of B2B Social Media Marketing
#Slideshare outperforms: #B2B community shares its inbound lead stats for major #social #networks
slideshare  statistics  comparison  b2b  inbound  lead  generation  quora  google  plus  youtube  linkedin  pinterest  twitter  facebook  q2  2014  reference  Platform  google+ 
march 2015 by csrollyson
My Take on Inbound Marketing - chrisbrogan.com
Great example of evolving social marketing thinking; implies but doesn't touch user outcomes
inbound  marketing  lead  generation  sales  q3  2014  guru  social  media 
september 2014 by csrollyson
5 Strategies for Driving Sales With Thought Leadership | Entrepreneur.com
USEFUL how-to post on infusing thought leadership w marketing #automation + process context #kudos
busdev  technology  process  thought  leadership  howto  blog  content  sales  b2b  lead  attribution  website  software  marketing  2sbs 
august 2014 by csrollyson
Predictive modeling is useless! Here's why. – AnalyticBridge
EXAMPLE shows imptc of design in analytics in B2B sales case
big  data  analytics  example  sales  b2b  lead  model  q3  2013  pointofview 
august 2013 by csrollyson
How to Generate Leads from Social Media — SocialMouths
Nice to see dawning recognition that social business needs some structure and planning to produce business value. This post presents 5-part approach to generating leads: strategy, due diligence, content connected to prime stakeholders, connect to marketing, involve sales team. Great example of beginning to treat social business seriously, but it's missing several key elements. It's still too focused on "content," which shows diminishing value. *Interaction* and helping people do things that are important to them is where the action is. Personalized interaction is harder to scale than "content"—but that's precisely WHY people value it more. In addition, the post doesn't mention the importance of trust and focusing on relationship. Finally, it is not trivial to engage salespeople. That's why http://www.socialbusinessservices.biz is dedicated to it.
social  media  business  strategy  lead  sales  b2b  2snr  blog  network  adoption  howto  notabene 
march 2012 by csrollyson
Lead Generation Deathmatch: Trade Shows v. B2B App... - Community for Sales, Marketing and Recruiting Professionals - The Corner at Data.com contacts
Robust discussion that is always relevant to B2B sales and marketing professionals, and a frequent source of discord. @stingray, by playing the contrarian (respectfully) increased the value of the discussion considerably, so others chimed in. Well done!
tradeshow  b2b  sales  marketing  path12  valueprop  lead  news  boothmktg12  2sbs  2sds  discussion  bullsi2 
december 2011 by csrollyson
Is the Sales Funnel Dead? | LinkedIn Answers | LinkedIn
Spicy insightful convo on how sales is changing; several socialtech references
sales  busdev  social  media  business  disruption  linkedin  answers  discussion  management  lead  conversion  web  2.0  sbs12 
november 2011 by csrollyson

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