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csrollyson : legacy   12

How to overcome negative social media reviews for events businesses
Great example of conventional social media wisdom for negative reviews
social  media  negative  review  legacy  approach 
july 2015 by csrollyson
6 Tips for Managing Negative Feedback on Social Media - Digital Marketing Services - Opportunity MAX
Conventional #socialmedia wisdom for responding to negative feedback => #experiential is the next wave!
negative  social  media  example  hightech  legacy  best  practice  appliance  2sochap  2sbs 
july 2015 by csrollyson
Getting A Head Start On Five Factors Reshaping E-Commerce - Forbes
Useful point of view & links on Gartner, Constellation Research & Hofstede research on global ecommerce market
omni  channel  pointofview  gartner  research  constellation  mobile  social  business  globalization  cloud  legacy  erp  CRM  enterprise  culture  customer  experience  q1  2013  ecommerce  digital  ceo 
august 2013 by csrollyson
How ‘Big Data’ Is Different | MIT Sloan Management Review
[Commented] USEFUL summary of how #bigdata differs from "traditional" #analytics
big  data  analytics  legacy  valueprop  reference  csrblogcomment  social  business  cdo  digital  enterprise  adoption  foundation 
may 2013 by csrollyson
How ‘Big Data’ Is Different | MIT Sloan Management Review
Added to excellent summary of how #bigdata #analytics differs from "traditional"
big  data  analytics  comparison  enterprise  legacy  csrblogcomment  cdo  digital 
may 2013 by csrollyson
Social Data can Add Years to a CMOs Tenure | Marketing Darwinism
Added to Paul's analysis of why CMO tenures are so short: exploding technology & outdated marketing
cmo  marketing  disruption  social  business  career  hightech  legacy 
april 2013 by csrollyson
The Rise of the Digital CMO - Jake Sorofman - Harvard Business Review
CDO v Digital CMO: various enterprise approaches to #SocialBusiness #adoption; refs sev Gartner reports
digital  cmo  CDO  pointofview  budget  organization  Enterprise  brand  social  business  media  q2  2013  technology  adoption  legacy  research 
april 2013 by csrollyson
A CMO, a CIO, and a chief digital officer walk into a bar... - Chief Marketing Technologist
RARE post discusses how new Chief Digital Officer impacts CMO and CIO; how to transform firm to better serve customer
CDO  CMO  CIO  CTO  digital  executive  transformation  legacy  enterprise  marketing  customer  CEO  organization  dynamic  power  exceptional 
april 2013 by csrollyson
iFusion Smartphone for your Home
Could be interesting 4 sm use cases, but overall looks expensive way to return to history (unnecessary & costly)
iphone  accessory  desk  telephone  dock  office  legacy  tool 
october 2011 by csrollyson

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