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Where do technical writers fit in an organisation | ffeathers
A short riff on where #technical #writers are often wired into organizations, #software #product #development teams
technical  writing  organization  team  csr19  user  experience  support  marketing  developer  community  engineering  product  management 
5 weeks ago by csrollyson
Technical Writing: Build a 7-Figure Career [Step by Step] | Josh Fechter
Well done concise yet informative how-to #guide for developing one’s #technical #writing #career, step by step
freelance  technical  writing  howto  career  reference  firm  seo  facebook  specialization  software  example  marketing  differentiation  definition  guide  upwork 
9 weeks ago by csrollyson
Making connections with the new digital consumer
Summary of global shift away from open Internet-based screen time toward walled gardens + links to more articles to drill down
digital  advertising  marketing  disruption  channel  shift  attention  q1  2019  analysis  platform  website  blog  wechat  esports  gaming  podcast  OTT  hulu  netflix  facebook  wall  garden  model  brand  sponsor  nigeria  africa  south  india  china 
june 2019 by csrollyson
First 90 Days in Customer Success Management
One of the best customer success posts I've seen: How to succeed as a new #Customer #success #manager has in-depth guidance, links to more #kudos #CX #enterprise
customer  success  bullsi  howto  plan  manager  SAAS  software  product  sales  marketing  service  pricing  feedback  visit  experience  lifecycle  metrics  churn  engagement  model  KPI  reference 
june 2019 by csrollyson
Brooke Goodbary – Medium
Want to dive deep into #customer #success? @Brooke knows her stuff! #experience #CX
customer  success  blog  bullsi  metrics  team  management  data  analytics  software  saas  service  sales  marketing  product  experience 
june 2019 by csrollyson
5 Best Practices to Build a Customer Success Journey Map | ClientSuccess
Good idea, but the "map" is firm-focused, not #customer #centric. Better is a #service #blueprint, which contains customer #journey #map and firm front & back stage support processes #design
customer  success  journey  map  alignment  silo  client  structure  marketing  sales  support  product  implementation  service  design  blueprint  csr19 
june 2019 by csrollyson
Silo Mentality cartoon | Marketoonist | Tom Fishburne
[commented] Responded to assertion that “marketing is best equipped to handle customer experience”; how to break silos to enhance #CX
csrblogcomment  marketing  customer  experience  pointofview  cartoon  silo  organization  sales  Q2  2019  brand  enterprise  csr19 
june 2019 by csrollyson
Accenture Is Buying Droga5, an Ad Agency, Making a Bet on Creativity - The New York Times
Post claims @accenture's largest acquisition to date, @droga5, changes the #advertising business. That's hyperbole; Accenture has acquired too many firms to count to expand its competencies over the years
accenture  interactive  agency  acquisition  q2  2019  news  advertising  marketing  management  consulting  customer  experience  device  creative  hightech  mobile 
may 2019 by csrollyson
Attention Marketers: Your Campaign Workflow Is NOT A Customer Journey - Kerry Bodine
Impassioned debunk of #marketing's confusion of #customer #journey with marketing process #automation - @kerrybodine points out that customers' intentions are their own, and they don't include buying a product!
customer  experience  journey  map  debunk  marketing  automation  confusion  pointofview  2019  q2 
may 2019 by csrollyson
Championing the Customer Experience | Brandwatch
Argues that customer experience is marketing, takes a brand/enterprise view of #customer #experience culture using @deloitte's maturity model @vizia
marketing  customer  experience  pointofview  platform  enterprise  data  integration  IT  strategy  CCO  executive  model  deloitte  maturity  csr19  business  intelligence  analytics  social  media  journey  map  adoption  touchpoint 
may 2019 by csrollyson
Touchpoint | Service Design and CX: Friends or foes?
Spring 2016 Touchpoint focuses on similarities and differences b/t #service #design and #customer #experience #CX
service  design  touchpoint  customer  experience  journal  Q2  2016  comparison  pointofview  marketing  advertising  model  philosophy  approach  Insight  csr19 
april 2019 by csrollyson
Mapping the experience of families at the ER | Highland Solutions
Example of #customer #journey #map project for Wisconsin children's hospital, the process and outcomes; BTW #agile #digital #ethnography broadens results with 100s of customer discussions #CX
customer  experience  journey  map  casestudy  example  wisconsin  children  hospital  process  outcome  healthcare  physician  marketing  emergency  csr19 
april 2019 by csrollyson
Patient Experience Study | GE Healthcare & Prophet
Survey of US #healthcare patients & providers reveals grim #patient #experience: providers think they're doing okay, but patients disagree. BTW, firms can improve studies with #agile #digital #ethnography (it's more patient-centric ;^) #CX
patient  experience  healthcare  usa  survey  marketing  research  report  Statistics  2016  customer  csr19 
april 2019 by csrollyson
Journey mapping as a tool to transform patient experience | AMS Insights
Example: legacy qualitative market research relies on few participants for interviews, diary studies & surveys: #agile #digital #ethnography improves research design by evaluating much more patient experiences
patient  customer  experience  marketing  survey  dairy  interview  traditional  healthcare  research  primary  journey  map  qualitative  knee  surgery 
april 2019 by csrollyson
The Distribution Equation - Cultural Weekly
Useful contrast b/t traditional and DIY #distribution reveals sobering truth; of the 10% of #indie #films that get distributed the vast majority lost money. How to DIY w pros ^cr
independent  film  distribution  Statistics  example  revenue  deal  traditional  alternative  DIY  marketing  theater  VOD  rights  TV  festival  investor  19eyz  settlement  rate 
april 2019 by csrollyson
Distribution Transparency: Four Filmmakers Reveal Their Numbers, Part Two | Filmmaker Magazine
2 superb #case #studies of #DIY #distribution for cause #films + #piracy as channel & growing audience w #socialmedia #independent #producer ^cr
filmmaker  DIY  distribution  cause  film  documentary  casestudy  theater  marketing  email  social  media  strategy  finance  audience  piracy  education  sales  exceptional  bullsi  revenue  VOD  TV  rights  19eyz  bullsi2 
april 2019 by csrollyson
Attention, Filmmakers: Your Website Sucks! | IndieWire
Focused on #indie #film websites but hooks into overall marketing & #distribution strategy #kudos
independent  film  marketing  distribution  audience  plan  strategy  website  email  list  gotcha  pitfall  design  reference  exceptional  howto  guide  social  media  goal  personality  user  experience  global  rights  management  19eyz  Business 
april 2019 by csrollyson
The Filmmaker’s Ultimate Guide to Video & Film Distribution
High-level background on #film #distribution for #directors & other creatives #business #finance #investor #model #indie
independent  film  guide  distribution  reference  context  19eyz  business  investment  marketing  revenue  channel  player 
april 2019 by csrollyson
Market Research Methods
Briefly mentions social within context of secondary market research, then discusses surveys, focus groups, interviews, observation, and field trials in the UX sense
marketing  research  quantitative  qualitative  primary  secondary  comparison  howto  csr19  reference  twitter  user  experience  customer 
march 2019 by csrollyson
Research Solutions | Market Street Research
Marketing research firm discusses brand awareness and how it's measured with qual and quant methods + links to multiple other research methods; they do longitudinal studies for customer experience and employee engagement and general benchmarking
marketing  brand  awareness  image  research  quantitative  qualitative  comparison  vendor  firm  csr19  benchmarking  reference 
march 2019 by csrollyson
Quantitative Market Research VS Qualitative Market Research
Offers common examples of quant and qual primary marketing research + brief discussion of how each is used
marketing  research  quantitative  qualitative  description  comparison  vendor  firm  howto  csr19  primary 
march 2019 by csrollyson
Quantitative vs Qualitative Market Research: Which Method Is Best for You?
Briefly describes quant and qual marketing research, then offers rough guidance for selecting which to conduct, or both
marketing  research  quantitative  qualitative  comparison  vendor  firm  howto  csr19 
march 2019 by csrollyson
Understanding the Types of Marketing Research
Very useful: contextualizes quant & qual with the larger perspective of primary & secondary marketing research
marketing  research  overview  business  analysis  primary  secondary  qualitative  quantitative  comparison  csr19  reference 
march 2019 by csrollyson
Case Studies from The Film Collaborative | TFC Blog
Superb trove of #independent #flim [mostly] #distribution case studies: A gold mine of experience and learnings #kudos @filmcollab
film  release  reference  bullsi  casestudy  marketing  DIY  VOD  finance  crowdsourcing  19eyz  distribution  filmmaker  producer  investor  festival  lessons  learned  Business 
march 2019 by csrollyson
Launching a Theater-On-Demand distribution campaign | TFC Blog
Post-mortem of "Theater on Demand" #crowdsourcing #distribution for cause-focused documentary #film: Nice detail, numbers and results
independent  film  distribution  casestudy  documentary  theater  screening  marketing  model  results  19eyz  bullsi  network  cause  disability  producer  promotion  crowdsourcing  community  strategy  Business 
march 2019 by csrollyson
Columbus Case Study | Sundance Institute
Very useful #independent #film release and distribution strategy and results - excellent detail #casestudy #filmmaker #investor #finance
film  distribution  windowing  strategy  casestudy  independent  festival  feature  theater  rights  investment  return  revenue  channel  audience  budget  promotion  SVOD  TVOD  marketing  cost  sundance  bullsi 
march 2019 by csrollyson
The New Face of Audience Journey Mapping in Healthcare - Forum for Healthcare Strategists
POV espouses using "brand journalism" to reach consumers earlier in their decision journeys; cites 83% [all] customers access digital/web late in their journeys; 33% healthcare patients self-diagnose online
healthcare  marketing  customer  patient  experience  pointofview  journey  content  q3  2018 
march 2019 by csrollyson
Visual Guide to Customer Journey Mapping Process
Good detail of analog trad process of #customer #journey #mapping + compares journey maps to #service #blueprint experience maps, others #CX #research
service  design  customer  user  research  journey  map  howto  guide  blueprint  comparison  experience  process  marketing  automation  value  proposition  csr19 
march 2019 by csrollyson
Using Social Listening for Integrated Insights - ClickZ
Kudos: 4-step customer/user #research process precedes qualitative interviews/focus groups with rigorous #social listening #CX #ethnographic
social  media  research  2015  asia  marketing  advertising  strategy  survey  focus  group  howto  analysis  bullsi  reference  csr19  csrblogcomment 
march 2019 by csrollyson
How to Pick the Best Customer Journey Analytics Platform for You
Yes, a pitch for their platform but head/shoulders above most other posts. Enterprise viewpoint, uses true analytics to inform #customer #journey #map creation & optimization
customer  experience  journey  map  persona  enterprise  software  platform  vendor  analytics  exceptional  organization  data  marketing  automation  comparison  analysis  reference  bullsi  example  image  IT  csr19 
february 2019 by csrollyson
How to Put Customer Research to Work
Details issues around #customer #journey #maps & #personas; asserts that most are one-offs & various versions proliferate & recommends using a central repository (theirs ;^). #marketing #cx #ux silos
customer  user  experience  journey  map  persona  enterprise  software  application  howto  csr19  image  organization  marketing 
february 2019 by csrollyson
Marketing myopia - Wikipedia
Overview of the impact of the seminal HBR paper first published in 1960; argues against the [still] prevailing brand tendency to focus marketing on brand, not customer experience #CX
marketing  reference  brand  egotism  customer  experience  user  debunk 
february 2019 by csrollyson
How to Create an Effective Customer Journey Map [Examples + Template]
Simplistic but still useful explanation of customer #journey #map value proposition and how to create maps + templates #CX
journey  map  customer  experience  service  design  example  value  proposition  reference  template  b2b  b2c  restaurant  realestate  model  howto  marketing  ecommerce  website  blueprint  csr19 
february 2019 by csrollyson
Social Media Data Analytics Resources | Sprout Social
@Sproutsocial's blog's #analytics channel offers diverse topics - Oriented to #marketing& #socialmedia
social  media  Analytics  blog  marketing  platform  measurement 
february 2019 by csrollyson
How I Made Over $90,000 Selling my Short Film + Video Tutorials
Yes, he's marketing his training services, so hardly impartial, but there's good stuff here, many links & some good ideas
howto  documentary  short  film  finance  marketing  exposure  production  equipment  talent  festival  review  19p 
february 2019 by csrollyson
Is Junk Food Really Cheaper? - The New York Times
The #USA has 5 fastfood outlets for every #grocery #store #obesity - Call for #culture change - #cooking seen as "work"
food  fastfood  home  cooking  comparison  junk  family  mcdonalds  big  marketing  advertising  2011  lifestyle  carnival  drivetotrust  processed  culture  change  work 
april 2018 by csrollyson
FBI scrutinizes funeral home that also makes money selling body parts
DYK selling corpses’ body parts is legal and unregulated? Behind the curtain w body brokers, organ donation & funeral homes
funeral  body  part  donation  colorado  broker  investigation  2017  story  organ  expose  speciman  marketing 
february 2018 by csrollyson
Smart Living by Bike | Momentum Mag
"Free guides" require email so their partners can spam you :~{ - and email link not immediate
cycling  magazine  blog  howto  marketing  product  review  guide  17bern 
january 2018 by csrollyson
Science Shows: The Marketing Gut Is Not Dead
Argues that creative engenders emotion and a huge impact on customer decisions
marketing  neuroscience  creative  logic  emotion  brain  advertising  customer  data  analytics  decision  study  memory 
october 2017 by csrollyson
CMOs don't need more tech...
[comment] What #CMOs need more than #martech #CDO #CIO
csrblogcomment  marketing  cmo  hightech  martech  customer  experience  persona  jtbd  vendor  ecosystem  cdo  cio  cco  leadership 
may 2017 by csrollyson
(3) LinkedIn
[commented] How a #CMO pivoted away from fear-based #marketing to #trust-based customer #relationships #cx
csrblogcomment  customer  trust  q2  2017  example  experience  marketing  advertising  cmo 
may 2017 by csrollyson
Customer Experience Transformation: One CMO's Powerful Story
[comment] Fantastic, inspiring: CMO jettisons fear marketing for trust-building customer collaboration #cx
trust  customer  experience  fear  marketing  insurance  q2  2017  example  casestudy  collaboration  advertising  cmo  transformation  csrblogcomment 
may 2017 by csrollyson
French advertising giant pulls out of Google and YouTube | Media | The Guardian
Brands pull ads when Google won't guarantee that ads won't appear alongside "objectionable" content
advertising  google  youtube  program  trading  white  supremacy  content  facebook  UK  France  Twitter  brand  marketing 
march 2017 by csrollyson
Home - (RED) | End AIDS now
How people help fight AIDS by buying RED-branded products
cause  product  marketing  fundraising  example  aids  17cwy  africa 
january 2017 by csrollyson
Edsel - Wikipedia, the free encyclopedia
Old classic automotive case study of product launch failure, poor resesrch, management
marketing  brand  failure  history  automotive  ford  management  advertising  research  product  design  engineering  model  mix  pricing  casestudy  2csra  2csrollyson  2cdo 
september 2016 by csrollyson
Official Google Webmaster Central Blog
Rock on @google - downgrading #interstitials on #mobile #cx #ux
mobile  advertising  q1  2017  news  google  interstitial  user  experience  marketing  cco  2csra 
august 2016 by csrollyson
Shut Up and Listen, Will Ya? | Inc.com
[commented] How marketers can evolve and thrive: @tullman asserts listening is critical #socialmedia #marketing #experiential
marketing  social  media  csrblogcomment  q3  2016  pointofview  listen  prediction  software  tool  2csra  2cdo  cco  sochap  16ccc 
august 2016 by csrollyson
Why Instagram Stories Appeals to Brands More Than Snapchat | Digital - AdAge
Another round of competition in Stories: #instagram v #snapchat - @nike example shows IG's edge
instagram  snapchat  comparison  feature  q3  2016  advertising  marketing  example  nike  spirits  facebook  Competition  2execguide  2snr 
august 2016 by csrollyson
How Do I Improve Inventory Tracking and Labor Utilization in the Distribution Center?
Example of keyword jamming w little substance, characteristic of content #marketing writers
content  management  keyword  example  Fail  marketing  163sa 
june 2016 by csrollyson
Analyst Reports | Resource Library
Analyst library at Jive #employee #engagement #customer #experience #digital #transformation
customer  experience  employee  engagement  enterprise  software  analyst  report  jive  comparison  pointofview  collaboration  intranet  community  marketing  productivity  reference 
june 2016 by csrollyson
Forrester Research Report: Advocate Marketing for B2B | Jive
Advice for using software to power #advocate #marketing featuring customers & employees
analyst  report  enterprise  collaboration  customer  advocate  marketing  software  comparison  analysis  competition  jive  q1  2015  forrester 
june 2016 by csrollyson
Jive Software One-pager w Customer Quotes
Brief on Jive's products that empower #employee #engagement & #customer #experience
jive  enterprise  software  customer  collaboration  intranet  community  employee  integration  marketing  reference 
june 2016 by csrollyson
How To Create A Successful YouTube Channel [Infographic] | Social Media Today
Useful example of #socialmedia #marketing approach to #youtube - better to start w #customer #outcomes
social  media  marketing  example  q2  2016  lesson  learned  debunk  cco  sochap  content  video  howto 
june 2016 by csrollyson
This free iOS app makes it dead simple to unsubscribe from email blasts | CIO
Mass unsubscribe annoying email: What happens to #trust transgressors #content #marketing
email  management  unsubscribe  application  iphone  ios  q2  2016  automatic  content  marketing  2sbs  2snr  sochap  cmo  2csra  trust 
june 2016 by csrollyson
Vista Equity Partners Acquires Marketo
#Marketing #automation matures: #marketo in saas rollup deal
marketing  automation  saas  software  acquisition  Q2  2016  news  rollup  maturity  cmo  2cdo  2csra  cco  sochap 
june 2016 by csrollyson
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