recentpopularlog in

csrollyson : measurement   78

A Proven Method For Showing The Value Of Good UX — UX Articles by UIE
Superb: Practical how-to build support for #UX and #CX initiatives by measuring the costs of poor #user and #customer #experience
user  customer  experience  organization  howto  measurement  frustration  cost  business  case  sales  support  human  resources  productivity  employee  engagement  development  product  management  csr19  bullsi 
june 2019 by csrollyson
Predictions 2019: Customer Experience Comes Under Fire
Forrester's dour 2019 #customer #experience forecast: Unrealistic investments, shoddy business cases, and price wars in race to bottom.
customer  experience  adoption  transformation  prediction  analysis  measurement  2018  investment  results  business  case  demand  csr19  analyst  price  relationship 
june 2019 by csrollyson
6 Ways to Make Sure Your Journey Maps Improve Customer Experience
After your #journey #map - How to herd the cats and put it into practice to improve #customer #experience across touchpoint #trust #CX #design
customer  experience  journey  map  change  management  trust  stakeholder  governance  measurement  touchpoint  csr19 
april 2019 by csrollyson
Social Media Data Analytics Resources | Sprout Social
@Sproutsocial's blog's #analytics channel offers diverse topics - Oriented to #marketing& #socialmedia
social  media  Analytics  blog  marketing  platform  measurement 
february 2019 by csrollyson
How to Avoid Lower Back Pain While Cycling: 10 Steps
Useful easy-to-read guide for fitting a bike, strengthening core & avoiding injury
cycling  howto  exercise  back  leg  bicycle  fit  measurement  image  reference  core  form 
april 2017 by csrollyson
How The Net Promoter Score (NPS) Is Like Global Warming [PDF]
Insightful: How #NetPromoterScore Can Breed Inaction, it's oft not actionable #cx
customer  experience  measurement  NPS  climate  change  human  psychology  complacency  service  crisis  cco  sochap 
april 2016 by csrollyson
Marketers Are Using Business Metrics to Measure Experience | BtoB - AdAge
PROGRESS + room to grow: #marketers pivot to real business metrics but campaign redesign needed
marketing  cmo  transformation  q1  2016  adoption  customer  engagement  measurement  metrics  lifetime  value  cdo  cco 
february 2016 by csrollyson
Oracle Roadmap to Modern Customer Service
Basic tech-focused adoption roadmap for #CX emphasizing #customer #service; social metrics outdated
vendor  promotion  marketing  model  enterprise  technology  Solution  customer  service  experience  omni  channel  empowerment  chat  website  mobile  social  media  metrics  measurement  knowledge  management  2csra  2snr 
january 2016 by csrollyson
10 Google Analytics Features You Need to Understand | Siteber
Beginner primer on using #Google #Analytics to analyze traffic more specifically
google  analytics  howto  Q3  2015  feature  website  metrics  measurement  analysis 
january 2016 by csrollyson
CFO Guide to Employee Engagement | Jennifer Eversole | LinkedIn
[commented]SUPERB quant argument why CFOs should support #employee #engagement. Solid value proposition, analysis, links
employee  engagement  sochap  value  proposition  cfo  analysis  reference  example  howto  exceptional  measurement  csrblogcomment 
january 2016 by csrollyson
Kansei engineering - Wikipedia, the free encyclopedia
Affective engineering is the study of the interactions between the customer and the product at the emotional/affective level.
product  design  engineering  psychology  behavior  emotion  measurement  methodology  reference  japan 
november 2015 by csrollyson
Travelodge vs Pfizer Podcast | Customer Experience (CX) in Health Summit
Useful contrast: CX leader panelists well along v just starting #customer #experience transformation in pharma healthcare
strategy  customer  experience  pharma  healthcare  interview  hospitality  measurement  metrics  organization  cco  cdo  example  audio  reference  management  business  case 
september 2015 by csrollyson
Facebook Metrics Defined: Consumers vs Engaged Users | Simply Measured
Another interpretation of #facebook #insights metrics: Engaged Users v. Consumers
facebook  insights  metrics  q3  2013  measurement  engagement  Platform 
april 2015 by csrollyson
Facebook Insights: Monitor These 8 Ratios - Jon Loomer Digital
Great suggestions for using ratios of #Facebook #Insights metrics to measure slices of #engagement #fb
Facebook  Insights  metrics  measurement  q1  2013  analysis  exceptional  Platform 
april 2015 by csrollyson
Buying Facebook Likes Suck, Here's The Data To Prove It!
Shootout between growing #Facebook Likes with advertising or buying likes: great numbers!
facebook  like  analysis  Statistics  q4  2014  advertising  social  network  action  infographic  metrics  measurement  Platform 
december 2014 by csrollyson
How to Compare Your Facebook Page With the Competition | Social Media Examiner
5 free tools [versions] to measure Facebook Page performance; metrics & measurement review; doesn't account for different audiences tho
facebook  page  metrics  measurement  tool  comparison  freemium  q2  2013  guide  competitor  twitter 
may 2014 by csrollyson
How to constantly improve your Facebook content strategy - Inside Facebook
Basic how-to beginner post on using Facebook Insights [links to other tools] to increase engagement
howto  use  facebook  insights  q1  2014  like  comment  metrics  measurement  tool  brand  competitor 
may 2014 by csrollyson
5 Answers Every CEO Should Want to Know | Chief Customer Officer 2.0
Good albeit 20th century thinking on measuring retention & growth: doesn't address #customer #experience or outcomes
customer  provider  brand  b2b  metrics  management  retention  measurement  sales  business  development  Q4  2013  service  2cdo  2csra  2sbs 
december 2013 by csrollyson
How To Get Beyond The Social Buzz - Forbes
Short discussion of "social ROI" some useful points but thin on specifics
social  business  media  backlash  measurement  value  q4  2013  metrics  mckinsey  tv  comparison  advertising 
october 2013 by csrollyson
Visualisation Archives - Sociagility
Reflecting on 2012 social media adoption study: in-house skills fall short & results uncertain
social  media  business  competency  uk  study  statistics  adoption  b2b  b2c  measurement  pointofview  team  sourcing  marketing  2012 
april 2013 by csrollyson
INFOGRAPHIC: Scoring Klout: The Inside Scoop on the Web's Hottest Measure of Social Influence
Why I unplugged Klout: epitomizes shallow pop culture #socialmedia "metrics" Thx @charleshgreen #fb
klout  measurement  social  media  consumer  b2c  linkedin  facebook  twitter  foursquare  influence  brand  2csra  geosocial 
july 2012 by csrollyson
[Infographic] How Much is That Tweet Really Worth?
Innovative: co-relates #socialbusiness platforms' firms' value & total shares to derive user & share value #li
metrics  social  business  network  media  company  valuation  facebook  twitter  linkedin  foursquare  dropbox  pinterest  yelp  economy  measurement  infographic  2execguide  geosocial  Platform 
april 2012 by csrollyson
Misled By The Wrong "Social" Numbers
Great post on "social" metrics: Comment on social business v. social media marketing in the relationship economy
2sbs  csrblogcomment  relationship  social  media  business  marketing  measurement  metrics  debunk 
february 2012 by csrollyson
Realizing Value from Social Networks: A Life Cycle Model | The Global Human Capital Journal
My first social network relationship development model measures quantitatively how your social actions in online social networks are performing
relationship  development  model  social  business  network  commitment  action  b2b  measurement  strategy  boothmktg12  sales  2sbs 
february 2012 by csrollyson
Delete Your Klout Profile Now! | Social Media Today
Long thread on backlash to Klout (purportedly measures social media "influence") algo change
klout  measurement  influence  backlash  q4  2011  Algorithm  score  rating  rank  social  media  network  discussion 
november 2011 by csrollyson
Introducing the Insights Dashboard from Facebook | Overdrive eMarketing Blog: Social Media Marketing | Search Engine Marketing
Written just after Insights 2.0 launched in June 2010, a solid explanation of Facebook Insights 3 screens, their features and the data they display. Best read with additional browser tab open with your Page's Insights displayed, so you can follow the explanations. Some things have changed, but overall still useful. What's missing is how you make the information useful and actionable for your initiatives, but that's part of the fun.
facebook  insights  guide  2010  Q2  2fb  analytics  statistics  measurement  social  media  network  engagement  notabene 
january 2011 by csrollyson
Twitter Click Through Rates
Riffing on Twitter clickthrough rates, compare to email, banner Thx @madmagz 
twitter  clickthru  statistics  campaign  results  reflection  2tw  social  media  measurement 
january 2011 by csrollyson
A Beginner’s Guide to Facebook Insights
Ekaterina does a nice job of explaining Facebook Insights in a straightforward guide. She goes through its main metrics: understand basics of: Total Likes, Average Likes, Demographics, Page Views, Mentions, Tab Views, Referrers and Impressions. Doesn't address the how these things explain relationship and monetization, but a great start and explained so non-metrics geeks can understand
Facebook  2fb  NotaBene  Metrics  Measurement  Guide 
october 2010 by csrollyson
How To Calculate The Cost Per Fan On Facebook Ad Campaigns
Useful guide: using Facebook tools to measure value, conversion, others
facebook  guide  2fb  metrics  roi  measurement  tool  advertising 
september 2010 by csrollyson
Dan Zarrella, Social Media Research
Uses celebs to illustrate clickthru metric on Twitter
twitter  metrics  measurement  clickthru  celebrity  2tw 
september 2010 by csrollyson
My Flight Price : How much does an airline flight ticket cost?
Asks every1 to enter air ticket info to uncover pricing strategy
Travel  Airline  pricing  measurement  Tool 
july 2010 by csrollyson
Since you asked: Compete vs Alexa
Side by side comparison between Alexa and Compete
web1.0  web2.0  metrics  measurement  comparison 
june 2010 by csrollyson
Top 10 Most Likely to Default | CMA | Market Data
Interesting ratios showing deterioration in credit Thx @passepartout
Credit  bank  sovereign  2010  q2  comparison  rating  measurement  global  2ghcj 
may 2010 by csrollyson
Unemployment figures: Slow going | The Economist
Gross Domestic Income: better mirror for economy? Thx @amcaffe
Economy  Usa  Measurement  2010  Q1  Employment  2ghcj 
march 2010 by csrollyson

Copy this bookmark:

to read