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Championing the Customer Experience | Brandwatch
Argues that customer experience is marketing, takes a brand/enterprise view of #customer #experience culture using @deloitte's maturity model @vizia
marketing  customer  experience  pointofview  platform  enterprise  data  integration  IT  strategy  CCO  executive  model  deloitte  maturity  csr19  business  intelligence  analytics  social  media  journey  map  adoption  touchpoint 
may 2019 by csrollyson
Mapping the Patient Journey: A Case Study
Very useful: How to use and design #patient #experience #journey #maps to put touchpoints into a narrative and identify breakdowns. How to design the map + example #agile #digital #ethnography
healthcare  patient  journey  map  casestudy  bullsi  howto  design  value  proposition  provider  touchpoint  social  media  medical  urology  persona  csr19 
may 2019 by csrollyson
Olivia Laing: ‘I was hooked and my drug was Twitter’ | Technology | The Guardian
Author chronicles her use of her consumption of news via twitter and its impact on her and her relationships
news  world  universe  twitter  social  media  story  author  violence  horror  terror  numbness  society  wedding  Q2  2019  politics  msm  relationship 
may 2019 by csrollyson
Ultimate Guide to Customer Experience Mapping: How to Map the CX from Start to Finish – NGDATA
Superb post compares #customer #experience maps to #journey #maps, shows when to use each, then how to build #CX map; BTW #agile #digital #ethnography speeds & improves this process
customer  experience  map  journey  comparison  reference  bullsi  csr19  howto  value  proposition  2017  data  social  media  sales  retail  transaction  example  template  omni  channel  touchpoint  emotion  research  persona  interview  forum  support  call  center  design 
april 2019 by csrollyson
TFC Blog | Documentary DIY fundraising distribution
Bull's eye: DIY #distribution for cause-focused #documentary #films - examples run w #alternative #revenue streams & self-creating audiences w #socialmedia #email #website education sales ^cr
cause  nonprofit  social  media  email  education  sales  kit  DVD  festival  university  conference  website  bullsi  DIY  documentary  independent  film  distribution  finance  investor  production  example  19eyz  howto 
april 2019 by csrollyson
Distribution Transparency: Four Filmmakers Reveal Their Distribution Numbers, Part One | Filmmaker Magazine
Very useful! 2 #documentary #filmmaker #casestudy featuring #DIY #distribution w the revenue numbers/channel - both feature developing audience w #socialmedia ^cr
independent  documentary  film  DIY  distribution  casestudy  example  Statistics  revenue  channel  beauty  actor  museum  social  media  email  audience  development  VOD  TV  SVOD  merchandise  blog  community  DVD  edition  women  theater  booker  screening  alternative  exceptional  bullsi  19eyz 
april 2019 by csrollyson
Distribution Transparency: Four Filmmakers Reveal Their Numbers, Part Two | Filmmaker Magazine
2 superb #case #studies of #DIY #distribution for cause #films + #piracy as channel & growing audience w #socialmedia #independent #producer ^cr
filmmaker  DIY  distribution  cause  film  documentary  casestudy  theater  marketing  email  social  media  strategy  finance  audience  piracy  education  sales  exceptional  bullsi  revenue  VOD  TV  rights  19eyz  bullsi2 
april 2019 by csrollyson
Attention, Filmmakers: Your Website Sucks! | IndieWire
Focused on #indie #film websites but hooks into overall marketing & #distribution strategy #kudos
independent  film  marketing  distribution  audience  plan  strategy  website  email  list  gotcha  pitfall  design  reference  exceptional  howto  guide  social  media  goal  personality  user  experience  global  rights  management  19eyz  Business 
april 2019 by csrollyson
Social media intelligence - Wikipedia
Another vector of using digital social data to create "intelligence"
social  media  research  analysis  reference  uk 
march 2019 by csrollyson
We Spoke to Dozens of Distributors; This is What They Want in a Film | Sundance Institute
Useful: Insights from surveying #distributors of #indie #films: How they evaluate and structure #distribution deals #investor ^cr
indie  film  distribution  lessons  learned  producer  investor  19eyz  bullsi  insight  festival  social  media  model  investment  finance  market  digital  theater  legal  release  Business 
march 2019 by csrollyson
Lessons Learned from the 15 Story Beats of My CENTS Kickstarter
SUPERB: In-depth analysis of #kickstarter campaign to finance #indie #film - and the roles of social media and email networks #investor #kudos ^cr
bullsi  investor  kickstarter  howto  lessons  learned  bullsi2  crowdfunding  email  social  media  story  journey  19eyz  finance  example  tactics  strategy  plan  twitter  facebook  hack  Business 
march 2019 by csrollyson
The 13 Tough Questions Film Investors Ask - Raindance
Helpful list of #indie #film #investor concerns and how #filmmakers can answer them #social #media
indie  film  investor  pointofview  question  19eyz  list  insight  commercial  roi  psychology  empathy  tactic  distribution  perk  trust  social  media  product  placement  Business 
march 2019 by csrollyson
How to Boost the Power of Your Customer Journey Maps | LinkedIn
How to amp up customer experience with #journey #maps - where most map efforts fail, now you can outperform
customer  experience  journey  map  csr19  linkedin  howto  social  media  ethnography  research 
march 2019 by csrollyson
Should Social Media Affect Your Customer Journey Map? - CX Social
Brand-centric: Advocates using #socialmedia as part of #customer #journey #maps BUT doesn't use it to create the model
customer  journey  map  social  media  usecase  2017  Experience  csr19  brand 
march 2019 by csrollyson
How Create a Customer Journey Map, Customer Journey Map Templates
Short and solid how-to guide for researching and creating #customer #journey #maps #CX
customer  journey  map  social  media  experience  csr19  howto  template  tool  research 
march 2019 by csrollyson
The 5 Best Google+ Alternatives to Use Instead
Excellent list of 5 #google+ #alternatives and concise descriptions of each
google+  alternative  2019  Q1  community  private  comparison  list  collaboration  group  social  media  platform  shutdown 
march 2019 by csrollyson
Using Social Listening for Integrated Insights - ClickZ
Kudos: 4-step customer/user #research process precedes qualitative interviews/focus groups with rigorous #social listening #CX #ethnographic
social  media  research  2015  asia  marketing  advertising  strategy  survey  focus  group  howto  analysis  bullsi  reference  csr19  csrblogcomment 
march 2019 by csrollyson
The Lifecycle of a Washing Machine: Transforming the Customer Experience for a Home Appliance Manufacturer | Doblin
Doblin #customer #experience research for global white goods brand: [conclusions] "#socialmedia #analysis can be used to determine & uncover an incredibly wide range of research questions and help determine and prioritize the most useful next steps."
customer  experience  digital  anthropology  appliance  home  product  washing  machine  2017  social  media  journey  map  brand  doblin  deloitte  bullsi  exceptional  csr19 
march 2019 by csrollyson
Page 17 – Patient Empowerment Network
Infographic not specific to cancer or CAR-T but useful background on how patients approach getting treatment
q1  2017  infographic  patient  sh1  social  media  research  sh2  ws1  18sbx  survey 
february 2019 by csrollyson
How to create a customer journey map | MyCustomer
Solid all around: Why and how to build a #customer #journey #map + supporting artifacts #service #design #CX
customer  journey  map  howto  service  design  blueprint  stakeholder  q3  2018  value  proposition  collaboration  research  ethnography  social  media  interview 
february 2019 by csrollyson
Social Media Data Analytics | Coursera
Course by Rutgers prof on #socialmedia #analytics with R, Python & Anaconda [$49]
social  media  data  analytics  course  online  register  R  Python  Anaconda  YouTube  Twitter  csr19 
february 2019 by csrollyson
Social Media Data Analytics Resources | Sprout Social
@Sproutsocial's blog's #analytics channel offers diverse topics - Oriented to #marketing& #socialmedia
social  media  Analytics  blog  marketing  platform  measurement 
february 2019 by csrollyson
5 Tools That Use Big Data For Social Media Optimization
Highly curated list of platforms that emphasize #bigdata in the #design & #engineering of their social analytics
social  media  data  analytics  big  design  engineering  q4  2018 
february 2019 by csrollyson
List of Top 120+ Big Data Tools & Social Data Analysis
Exhaustive list of "social data" "big data" tools - not curated
social  media  data  platform  list 
february 2019 by csrollyson
Right-Wing Authoritarianism on the Rise: Brazilians Can Halt the Trend
Explains the cycle of how economic & political corruption work together as ruling class takes over and bankrupts nations
global  politics  brazil  brasil  usa  philippines  mexico  comparison  trump  corruption  exceptional  media  insight  reference  india  military 
october 2018 by csrollyson
What Nextdoor Reveals About America - The Atlantic
The truly local #nextdoor neighbor #social #network #SocialMedia
social  network  media  local  neighbor  nextdoor  Q3  2018  community  insight 
july 2018 by csrollyson
Facial Recognition and the Disappearing Right to Be Faceless
The global “@facebook”: cities, police, smartphones, cameras track your every move, without your consent
facebook  surveillance  global  camera  hardware  software  city  tracking  face  recognition  smartphone  ethics  anonymity  right  autonomy  2018  q2  social  media  photo  video 
may 2018 by csrollyson
How Millennials Have Changed Charitable Giving
Giving trends among #millennial generation: episodic, online, outcome-focused #nonprofit #social #impact #media
nonprofit  millennial  cause  behavior  donor  social  media  giving  trend  pointofview  report  communication  impact  outcome 
march 2018 by csrollyson
6 trends that will change social media marketing in 2018 | LinkedIn
Compares adoption trends among #socialmedia #chatbots #messaging apps; #social #impact example
2018  chatbot  messaging  application  social  media  cause  impact  Statistics  prediction  video  instagram  plantform 
march 2018 by csrollyson
Inside the Mueller Indictment: A Russian Novel of Intrigue | WIRED
More detail about how Russia’s IRA influenced the 2016 presidential election + “Putin’s cook”
russia  trump  investigation  mueller  social  media  Q1  2018  analysis  election  president  clinton  entrepreneur 
february 2018 by csrollyson
To Stir Discord in 2016, Russians Turned Most Often to Facebook - The New York Times
How Facebook advertising and #SocialMedia tools were made to order for russia influencing 2016 usa president election
facebook  russia  exposé  advertising  example  trump  instagram  social  media  influence  usa  election 
february 2018 by csrollyson
NONPROFIT TOUCHPOINTS – FOUR TIPS FOR CREATING CHAMPIONS | LinkedIn
Very useful for #nonprofit #marketers: How to use #donor touchpoints to improve donation rates
nonprofit  service  design  journey  touchpoint  bullsi  social  media  donor  fundraising  csrblogcomment 
february 2018 by csrollyson
How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign | LinkedIn
[comment] Contributed #experiential #socialmedia tactics to useful social media toolkit for encouraging sharing during #fundraising
nonprofit  fundraising  linkedin  csrblogcomment  howto  sharing  list  social  media  tool 
february 2018 by csrollyson
What is the best way to learn marketing for non profits through social media? : nonprofit
[commented on several comments] OP asks how to encourage #donations on #givingtuesday? Several ppl replied #nonprofit #socialmedia
nonprofit  social  media  csrblogcomment  howto  donor 
february 2018 by csrollyson
Snapchat overhaul convinces investors it can fight Instagram
#Snapchat battles #Instagram; reminds me of #Twitter due to disappointing IPO, subjecting itself to ignorant investors
snapchat  instagram  Competition  2018  q1  stock  price  social  network  media  photo  video  user  statistics 
february 2018 by csrollyson
Facebook is broken | TechCrunch
Critique of #facebook, how its #newsfeed personalizes extremism & makes people unhealthy
facebook  critique  2017  q2  extremism  newsfeed  Algorithm  tv  comparison  social  media  network  malaise  wellness 
january 2018 by csrollyson
2018 Edelman Trust Barometer | Exec Summary
Self-reported data via surveys so read with some skepticism
trust  survey  q1  2018  global  government  ngo  business  media  comparison  Statistics 
january 2018 by csrollyson
Tech.Co Has Been Acquired by Global Digital Media Business
[commented] Frank & Jen exit, sell TechCo(cktail) to UK media firm
chicago  hightech  exit  web2.0  history  csrblogcomment  q1  2018  media  event 
january 2018 by csrollyson
Millennials and Mental Health | NAMI: National Alliance on Mental Illness
[comment] Ending the stigma of talking about mental health + how to reduce #socialmedia impact on #anxiety
mental  health  illness  csrblogcomment  q4  2017  anxiety  millennial  peer  stigma  depression  family  social  media 
december 2017 by csrollyson
10 Surprising Sources for Customer and Competitive Insight | SEJ
Useful list & how-to for learning about why customers switch to competitors (no surprises though ;^)
customer  competitor  howto  insight  research  analysis  operations  social  media  analytics  website  call  center  alumni  switch  retention  conversion 
november 2017 by csrollyson
Manipulation : TED Radio Hour : NPR
Learn how hightech has unintended consequences that negatively affect your community and family--and are the root cause of most social & political problems today
manipulation  hightech  video  series  exceptional  exposé  social  media  smartphone  society  culture 
october 2017 by csrollyson
Customer Success: An Experiential Social Media Business Application - YouTube
Short video on how experiential #socialmedia can make #customer #success more, er, successful
customer  success  experiential  social  media  video  pitfall  brand  ethos  empathy  reference 
october 2017 by csrollyson
The Emergence of a Post-Fact World by Francis Fukuyama - Project Syndicate
Institutions & politicians are corrupt to the point of shameless lies—spelling trouble for #democracy #trump
politics  pointofview  q1  2017  trump  democracy  truth  bot  corruption  russia  social  media  internet  authoritarian  government  institution 
september 2017 by csrollyson
College admissions: Social media can actually help students - CNN
How #college #admissions depts use #socialmedia during selection process [survey]
16ccc  social  media  admission  college  ws1  highschool  apply  plan  visit  survey  2017  q1  bullsi 
august 2017 by csrollyson
Russia just used Trump’s favorite social network to hack the US government | ZeroFOX
How #Russia tries to make #democracy a liability: #Socialmedia #malware attack on USA DoD
social  media  news  russia  usa  defense  department  government  2017  Q2  attack  cyber  crime  war  employee  howto  example  malware  phishing  spear  bot  2ghcj 
may 2017 by csrollyson
Tired of Facebook? Here Are 6 Up-and-Coming Alternatives – Adweek
Six #socialmedia #platform hopefuls target kids music news community
social  media  platform  q2  2017  news  application  community  mobile  affinity 
may 2017 by csrollyson
Forget FOMO. In Digital Minimalism, It’s All About The Fear Of Burning Out
Outlines #digital #minimalism, backlash v. #SocialMedia & desire to reclaim personal #autonomy [links]
digital  detox  minimalism  pointofview  story  pioneer  q2  2017  backlash  social  media  autonomy 
may 2017 by csrollyson
Probabilistic Flood Mapping Using Volunteered Geographical Information (social media)
Exploratory research into using social media to create and compare flood|stormwater models
water  city  research  social  media  photo  video  casestudy  austin  texas  university  model  twitter  flickr  youtube  storm 
april 2017 by csrollyson
Indivisible: A Practical Guide for Resisting the Trump Agenda
Resistance guide focused on Trump but applicable to any political group #kudos
opposition  usa  politics  social  media  reference  bullsi  organization  trump  activism 
february 2017 by csrollyson
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