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csrollyson : persona   25

A 5-Point Plan for Improving Employee Engagement
Many firms have backed into #employee #engagement since discovering it's the backbone of #customer #experience. This concise post points to employee-centric qual research as the key
employee  experience  engagement  howto  customer  journey  map  value  proposition  research  persona  model  data  interview  qualitative  bullsi  ethnography 
may 2019 by csrollyson
Creating a Culture of Customer Centricity - TandemSeven - The Experience Innovation Company
Pithy point of view on #customer #centricity: argues that the key to organization change is [truly] customer-centric #user #research and persona models. To this I'd add #JTBD
pointofview  customer  experience  transformation  centricity  enterprise  brand  Competition  organization  change  user  executive  team  empowerment  irony  research  persona  model  value  proposition 
may 2019 by csrollyson
Home - TandemSeven - The Experience Innovation Company
Customer experience #design firm with robust proprietary software to automate #journey mapping #persona development implementing #CX #transformation
design  customer  experience  management  consulting  firm  chicago  boston  london  Newyorkcity  csr19  journey  map  enterprise  software  persona  transformation 
may 2019 by csrollyson
Mapping the Patient Journey: A Case Study
Very useful: How to use and design #patient #experience #journey #maps to put touchpoints into a narrative and identify breakdowns. How to design the map + example #agile #digital #ethnography
healthcare  patient  journey  map  casestudy  bullsi  howto  design  value  proposition  provider  touchpoint  social  media  medical  urology  persona  csr19 
may 2019 by csrollyson
Journey Mapping: 9 Frequently Asked Questions
One of the best reference posts on #customer #journey #mapping I've seen + Links to more. I use #agile #digital #ethnography for research-first or hypothesis-first approaches; it adds a lot of data cred to maps
journey  map  reference  howto  bullsi  csr19  FAQ  persona  stakeholder  executive  value  proposition  team  scope  focus  research  primary  secondary  nonprofit  government  tool 
april 2019 by csrollyson
Ultimate Guide to Customer Experience Mapping: How to Map the CX from Start to Finish – NGDATA
Superb post compares #customer #experience maps to #journey #maps, shows when to use each, then how to build #CX map; BTW #agile #digital #ethnography speeds & improves this process
customer  experience  map  journey  comparison  reference  bullsi  csr19  howto  value  proposition  2017  data  social  media  sales  retail  transaction  example  template  omni  channel  touchpoint  emotion  research  persona  interview  forum  support  call  center  design 
april 2019 by csrollyson
Personas vs. Jobs-to-Be-Done
Very useful comparison of #JobsToBeDone and #personas for #customer & #user #experience - shows each artifact's strengths/weaknesses + how to use them together #JTBD #CX
jtbd  design  customer  user  experience  csr19  outcome  persona  comparison  service  bullsi  reference  howto 
march 2019 by csrollyson
What is Customer Journey Mapping? The Complete CX Network Guide | CX Network
Solid high-level post on why to use #customer #journey #maps + how to orchestrate the effort + pitfalls & links #CX
customer  experience  journey  map  value  proposition  approach  reference  persona  brand  enterprise  pitfall  csr19 
february 2019 by csrollyson
How to Pick the Best Customer Journey Analytics Platform for You
Yes, a pitch for their platform but head/shoulders above most other posts. Enterprise viewpoint, uses true analytics to inform #customer #journey #map creation & optimization
customer  experience  journey  map  persona  enterprise  software  platform  vendor  analytics  exceptional  organization  data  marketing  automation  comparison  analysis  reference  bullsi  example  image  IT  csr19 
february 2019 by csrollyson
How to Put Customer Research to Work
Details issues around #customer #journey #maps & #personas; asserts that most are one-offs & various versions proliferate & recommends using a central repository (theirs ;^). #marketing #cx #ux silos
customer  user  experience  journey  map  persona  enterprise  software  application  howto  csr19  image  organization  marketing 
february 2019 by csrollyson
Nine sample customer journey maps – and what we can learn from them | MyCustomer
Useful relatively short how-to create and grow your #customer #journey #map. High-level steps, sound advice & examples from sev. firms #kudos
howto  customer  journey  map  example  reference  image  csr19  experience  persona  advice 
february 2019 by csrollyson
The 50 Best Customer Journey Mapping Software Tools – NGDATA
Wide array of #journey #mapping software and collaboration tools spans global vendors & independents #CX
journey  map  customer  experience  software  tool  list  reference  persona  collaboration  csr19 
february 2019 by csrollyson
Service Design: Consumer Journey Mapping
Why and how to use #journey #mapping for customer experience improvement #cx + examples #service #design #CX
service  design  customer  experience  journey  map  persona  value  proposition  example  process  transformation  omnichannel  csr19 
february 2019 by csrollyson
The epic journey of American voters – Civic Designing – Medium
A design analysis and explanation for low voter turnout: Surprise, the process is broken!
voting  usa  design  example  exceptional  process  analysis  journey  map  persona  politics  county  employment  logistics  moving  government 
october 2017 by csrollyson
CMOs don't need more tech...
[comment] What #CMOs need more than #martech #CDO #CIO
csrblogcomment  marketing  cmo  hightech  martech  customer  experience  persona  jtbd  vendor  ecosystem  cdo  cio  cco  leadership 
may 2017 by csrollyson
Describing Personas — Medium
[commented] The dangers of using artificial demographics in #user #experience #design #research
csrblogcomment  design  experiential  social  media  marketing  persona  journey  research  analysis  howto  user  empathy  cx  experience  sochap  2csra  cco  2cdo 
may 2016 by csrollyson
Describing Personas — Medium
Useful riff on #persona #design: focus on characteristics that matter to develop empathy in context
reflection  persona  research  design  marketing  empathy  Q1  2016  pitfall  stereotype 
may 2016 by csrollyson
The U.S. Health Care Market: A Strategic View of Consumer Segmentation
Study of 6 #healthcare personas, 4 years apart, measures change in attitude to insurance, medicine, wellness, cost...
2012  persona  segment  usa  healthcare  study  model  patient  insurance  medicine  attitude  habit  2008 
january 2016 by csrollyson
4 Ways to Slash Customer Acquisition Costs - LoginRadius
Some good detail about the basics of growing revenue by qualifying & nurturing #customers
customer  client  acquisition  retention  value  proposition  howto  persona  profit  churn  esm15  social  media  login 
august 2015 by csrollyson
How To Create Customer Personas With Actual, Real Life Data
MUSTread POV on using persona research to learn #customer outcomes, motivations, so brands can be relevant #kudos
ecosystem  social  media  business  network  analysis  customer  experience  q3  2014  persona  research  marketing  relationship  brand 
july 2014 by csrollyson

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