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csrollyson : primary   12

Journey Mapping: 9 Frequently Asked Questions
One of the best reference posts on #customer #journey #mapping I've seen + Links to more. I use #agile #digital #ethnography for research-first or hypothesis-first approaches; it adds a lot of data cred to maps
journey  map  reference  howto  bullsi  csr19  FAQ  persona  stakeholder  executive  value  proposition  team  scope  focus  research  primary  secondary  nonprofit  government  tool 
april 2019 by csrollyson
Journey mapping as a tool to transform patient experience | AMS Insights
Example: legacy qualitative market research relies on few participants for interviews, diary studies & surveys: #agile #digital #ethnography improves research design by evaluating much more patient experiences
patient  customer  experience  marketing  survey  dairy  interview  traditional  healthcare  research  primary  journey  map  qualitative  knee  surgery 
april 2019 by csrollyson
Market Research Methods
Briefly mentions social within context of secondary market research, then discusses surveys, focus groups, interviews, observation, and field trials in the UX sense
marketing  research  quantitative  qualitative  primary  secondary  comparison  howto  csr19  reference  twitter  user  experience  customer 
march 2019 by csrollyson
Quantitative Market Research VS Qualitative Market Research
Offers common examples of quant and qual primary marketing research + brief discussion of how each is used
marketing  research  quantitative  qualitative  description  comparison  vendor  firm  howto  csr19  primary 
march 2019 by csrollyson
Understanding the Types of Marketing Research
Very useful: contextualizes quant & qual with the larger perspective of primary & secondary marketing research
marketing  research  overview  business  analysis  primary  secondary  qualitative  quantitative  comparison  csr19  reference 
march 2019 by csrollyson
Improving continuity of care | Medical Economics
Describes challenges in #ContinuityOfCare among primary, speciality physicians and hospital: payer impact
continuity  care  primary  physician  specialty  Q2  2015  analysis  usa  healthcare  medicine  payer  obamacare  1cv6s 
january 2016 by csrollyson
Share our stories and let the world know that health is primary
Family/primary physician POV on getting involved in transforming USA #healthcare system, cites #HealthIsPrimary + great comments
HealthIsPrimary  physician  family  primary  care  medicine  pointofview  Q4  2015  policy  transformation  healthcare  usa  california  1cv6s 
january 2016 by csrollyson

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