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csrollyson : qualitative   17

IKEA FAMILY Customer Loyalty Program | Case Study
Client story: How @IKEA is exploring converting its #customer loyalty program into a #social #impact community #experience. BTW #Agile #Digital #Ethnography adds depth and breadth to projects like these @contextpartners
client  story  example  qualitative  research  ikea  sustainability  customer  loyalty  program  social  impact  interview  csr19  video 
june 2019 by csrollyson
Data Science and Ethnography: What’s Our Common Ground, and Why Does It Matter? - EPIC
Fascinating and useful: Explicitly juxtaposes #ethnography and #data #science and asks, "What can each discipline learn from the other?" #quantitative #qualitative #CX #research
ethnography  data  science  discussion  method  bias  analysis  discipline  comparison  q1  2018  customer  experience  research  quantitative  qualitative 
may 2019 by csrollyson
A 5-Point Plan for Improving Employee Engagement
Many firms have backed into #employee #engagement since discovering it's the backbone of #customer #experience. This concise post points to employee-centric qual research as the key
employee  experience  engagement  howto  customer  journey  map  value  proposition  research  persona  model  data  interview  qualitative  bullsi  ethnography 
may 2019 by csrollyson
Why Research Could Make or Break Your Journey Mapping Effort
Brilliant: Contrasts hypothesis v. #journey #maps, shows why many maps fail to deliver; they use internal data, NOT customer-centric unstructured data that's focused on JTBD. BTW, #Agile #Digital #Ethnography changes the game in journey research.
journey  map  research  pointofview  qualitative  quantitative  howto  value  proposition  2017  Q3  customer  experience  outcome  jtbd  touchpoint  comparison  bullsi  bullsi2  pitfall  hypothesis 
may 2019 by csrollyson
How to Use Quantitative and Qualitative Analytics Together
Basic argument and examples for using #quantitative and #qualitative #research together to improve #user #experience #ux
quantitative  qualitative  research  user  experience  example  website  csr19  method  howto 
may 2019 by csrollyson
MeasuringU: 3 Ways to Combine Quantitative and Qualitative Research
3 simple #research project designs that use #qualitative and #quantitative methods together. #Agile #Digital #Ethnography uses 2 of them!
qualitative  quantitative  research  example  integration  synthesis  topology  howto  project  csr19 
may 2019 by csrollyson
MeasuringU: 5 Types of Qualitative Methods
Which of these Qual research types do you know? #Ethnography + some uncommon #qualitative #research types - includes links to more
research  qualitative  reference  example  ethnography  casestudy  agile  csr19 
may 2019 by csrollyson
Journey mapping as a tool to transform patient experience | AMS Insights
Example: legacy qualitative market research relies on few participants for interviews, diary studies & surveys: #agile #digital #ethnography improves research design by evaluating much more patient experiences
patient  customer  experience  marketing  survey  dairy  interview  traditional  healthcare  research  primary  journey  map  qualitative  knee  surgery 
april 2019 by csrollyson
Market Research Methods
Briefly mentions social within context of secondary market research, then discusses surveys, focus groups, interviews, observation, and field trials in the UX sense
marketing  research  quantitative  qualitative  primary  secondary  comparison  howto  csr19  reference  twitter  user  experience  customer 
march 2019 by csrollyson
Research Solutions | Market Street Research
Marketing research firm discusses brand awareness and how it's measured with qual and quant methods + links to multiple other research methods; they do longitudinal studies for customer experience and employee engagement and general benchmarking
marketing  brand  awareness  image  research  quantitative  qualitative  comparison  vendor  firm  csr19  benchmarking  reference 
march 2019 by csrollyson
Quantitative Market Research VS Qualitative Market Research
Offers common examples of quant and qual primary marketing research + brief discussion of how each is used
marketing  research  quantitative  qualitative  description  comparison  vendor  firm  howto  csr19  primary 
march 2019 by csrollyson
Quantitative vs Qualitative Market Research: Which Method Is Best for You?
Briefly describes quant and qual marketing research, then offers rough guidance for selecting which to conduct, or both
marketing  research  quantitative  qualitative  comparison  vendor  firm  howto  csr19 
march 2019 by csrollyson
Understanding the Types of Marketing Research
Very useful: contextualizes quant & qual with the larger perspective of primary & secondary marketing research
marketing  research  overview  business  analysis  primary  secondary  qualitative  quantitative  comparison  csr19  reference 
march 2019 by csrollyson
An introduction to customer research (a 3,000-word guide) – Econsultancy
Solid #customer #user research how-to guide includes using #ethnographic #research with trad quantitative & qualitative research #CX
customer  user  experience  research  guide  2017  lean  guerrilla  ethnography  survey  focus  group  howto  website  tools  qualitative  quantitative  CRM  csrblogcomment  csr19 
march 2019 by csrollyson
How to Conduct Research for Customer Journey Mapping
Exceptional how-to guide for conducting qualitative customer experience research, supplemented with quantitative + links #journey #map #CX
customer  experience  journey  map  research  method  comparison  qualitative  quantitative  survey  interview  social  sentiment  analysis  howto  reference  exceptional  field  study  analytics  csr19  bullsi 
february 2019 by csrollyson

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