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A Proven Method For Showing The Value Of Good UX — UX Articles by UIE
Superb: Practical how-to build support for #UX and #CX initiatives by measuring the costs of poor #user and #customer #experience
user  customer  experience  organization  howto  measurement  frustration  cost  business  case  sales  support  human  resources  productivity  employee  engagement  development  product  management  csr19  bullsi 
june 2019 by csrollyson
A 5-Minute Summary Of "The Challenger Sale" Book Your Boss Told You To Read
B2B sales model du jour + research showing that top salespeople are overwhelmingly the challenger type, but average are equally all types
b2b  sales  selling  model  philosophy  summary  trend  skill  personality 
june 2019 by csrollyson
First 90 Days in Customer Success Management
One of the best customer success posts I've seen: How to succeed as a new #Customer #success #manager has in-depth guidance, links to more #kudos #CX #enterprise
customer  success  bullsi  howto  plan  manager  SAAS  software  product  sales  marketing  service  pricing  feedback  visit  experience  lifecycle  metrics  churn  engagement  model  KPI  reference 
june 2019 by csrollyson
Brooke Goodbary – Medium
Want to dive deep into #customer #success? @Brooke knows her stuff! #experience #CX
customer  success  blog  bullsi  metrics  team  management  data  analytics  software  saas  service  sales  marketing  product  experience 
june 2019 by csrollyson
5 Best Practices to Build a Customer Success Journey Map | ClientSuccess
Good idea, but the "map" is firm-focused, not #customer #centric. Better is a #service #blueprint, which contains customer #journey #map and firm front & back stage support processes #design
customer  success  journey  map  alignment  silo  client  structure  marketing  sales  support  product  implementation  service  design  blueprint  csr19 
june 2019 by csrollyson
Silo Mentality cartoon | Marketoonist | Tom Fishburne
[commented] Responded to assertion that “marketing is best equipped to handle customer experience”; how to break silos to enhance #CX
csrblogcomment  marketing  customer  experience  pointofview  cartoon  silo  organization  sales  Q2  2019  brand  enterprise  csr19 
june 2019 by csrollyson
Comparison of Educational Sales Distributors Platforms | TFC Blog
Superb! TFC interviews #educational #sales #distributors on their markets, models, pricing, marketing #distribution #documentary ^cr
education  sales  distribution  bullsi2  reference  exceptional  19eyz  university  distributor  comparison  model  filmmaker  professor  library  cause  VOD  DVD  Statistics  revenue 
april 2019 by csrollyson
TFC Blog | Educational Sales: Copyright law in schools' use of films in classes
Concise background on legal issues and struggles between #schools and film rights holders. Filmmakers should make their work easily accessible legally ^cr
distribution  education  sales  rights  university  legal  lawsuit  streaming  VOD  model  professor  student  19eyz  bullsi  accessibility 
april 2019 by csrollyson
Ultimate Guide to Customer Experience Mapping: How to Map the CX from Start to Finish – NGDATA
Superb post compares #customer #experience maps to #journey #maps, shows when to use each, then how to build #CX map; BTW #agile #digital #ethnography speeds & improves this process
customer  experience  map  journey  comparison  reference  bullsi  csr19  howto  value  proposition  2017  data  social  media  sales  retail  transaction  example  template  omni  channel  touchpoint  emotion  research  persona  interview  forum  support  call  center  design 
april 2019 by csrollyson
Everything You Need to Know about Distributing Documentaries | International Documentary Association
Covers many basics of #presales & #distribution of #documentary #film #DIY in trad channels but no mention of audience engagement, #socialmedia #email scant VOD ^cr
documentary  film  distribution  finance  sales  education  home  video  TV  theater  19eyz  example  company  list  rank  agent  festival  deal  cable  satellite  broadcast 
april 2019 by csrollyson
TFC Blog | Documentary DIY fundraising distribution
Bull's eye: DIY #distribution for cause-focused #documentary #films - examples run w #alternative #revenue streams & self-creating audiences w #socialmedia #email #website education sales ^cr
cause  nonprofit  social  media  email  education  sales  kit  DVD  festival  university  conference  website  bullsi  DIY  documentary  independent  film  distribution  finance  investor  production  example  19eyz  howto 
april 2019 by csrollyson
Distribution Transparency: Four Filmmakers Reveal Their Numbers, Part Two | Filmmaker Magazine
2 superb #case #studies of #DIY #distribution for cause #films + #piracy as channel & growing audience w #socialmedia #independent #producer ^cr
filmmaker  DIY  distribution  cause  film  documentary  casestudy  theater  marketing  email  social  media  strategy  finance  audience  piracy  education  sales  exceptional  bullsi  revenue  VOD  TV  rights  19eyz  bullsi2 
april 2019 by csrollyson
This is not selling! Stop Annoying Me on LinkedIn - Alice Heiman, LLC
[comment]Useful example of #bad #manners on #LinkedIn: @aliceheiman fights impersonal "selling" #kudos
linkedin  2016  q2  pointofview  example  sales  busdev  csrblogcomment  relationship  customer  experience  b2b  software  development  services  2csra  2execguide  2snr  2sbs 
may 2016 by csrollyson
MyCustomer
#Customer #experience news blog & community covers #marketing #service #sales and technology
customer  service  experience  blog  news  analysis  technology  social  media  marketing  sales  community 
april 2016 by csrollyson
The psychology of restaurant menu design in the digital age
States the obvious #mobile #usability points but useful to show how #restaurants are transforming
restaurant  menu  application  mobile  usability  order  sales  customer  experience  acquisition  photo  2csrollyson  2execguide 
april 2016 by csrollyson
Here comes the modern Chinese consumer | McKinsey & Company
Survey of #Chinese consumers: details spending behavior & trends in 22 city clusters
china  culture  economy  customer  analysis  report  survey  Competition  city  sales  retail  channel  Statistics  2016  2ghcj 
april 2016 by csrollyson
Compass for Better Customer Experience
[commented] Useful: Boost #CX by reorienting B2B #marketing #sales #customer #service around buyer journey
customer  experience  sales  b2b  Q1  2016  journey  service  marketing  alignment  pointofview  empowerment  model  cco  cdo  cmo  ceo  csrblogcomment 
february 2016 by csrollyson
Why Customer Success Means the End of Salespeople | Brian de Haaff | LinkedIn
[commented]Great example of #customer #experience embedded in firm culture: their CS team not driven by $$ but desire to help
customer  success  experience  example  software  b2b  sales  outcome  exceptional  sochap  csrblogcomment  travel  journey  mission  2016  Q1  cco  cdo  2cdo 
february 2016 by csrollyson
Customer Success Swiss Army Knife for Your Sales Funnel
Advises B2B #sales on working w #customer #success to boost performance across buy cycle
customer  success  sales  b2b  howto  cycle  prospect  organization  outcome  qualification  Q1  2016  sochap 
february 2016 by csrollyson
7 Ways to Use Cognitive Biases to Increase Email Signups
Cognitive bias crisply presented in actionable way for #email #ecommerce #marketing BUT don't manipulate
mail  ecommerce  behavior  economics  cognitive  bias  web  sales  marketing  Ethics  inbound  conversion 
december 2015 by csrollyson
Blog-Socially Savvy
Firm guides clients in using #SocialMedia for sales, other business outcomes
social  business  employee  sales  advocacy  vendor  professional  services  firm  blog  marketing  2sbs 
december 2015 by csrollyson
All in One Account Based Marketing - Engagio.com
Vendor: Marketing automation + analytics = "account based marketing" (new buzzword)
b2b  vendor  platform  marketing  automation  analytics  sales  enterprise 
december 2015 by csrollyson
Account-Based Marketing: Past, Present, and Future
"ABM": A new buzzword for what smart B2Bs have done for years
b2b  b4b  marketing  2015  automation  management  sales 
december 2015 by csrollyson
Social Digital Transformation | Crimson Hexagon
#Socialbusiness post cites examples and outcomes but isn't digital transformation
Q2  2015  digital  transformation  social  business  media  intelligence  human  resources  recruiting  customer  service  sales  collaboration  2sbs 
november 2015 by csrollyson
No Brand Worshipped by Accident | Value of customer loyalty infographic
Useful stats on customer experience, loyalty & business value in retail context Thx @jeannebliss
customer  experience  loyalty  uk  statistics  trust  relationship  service  sales  brand  NPS  social  media  email  infographic  value  proposition  retail  cco  2cco  2cdo  cdo 
october 2015 by csrollyson
Expand Customer Listening with Your Customer's Unaided Feedback - Customer Bliss
How to get full-spectrum #customer #experience feedback—and use it to create real change #kudos #cx
customer  experience  organization  howto  social  media  call  center  pointofview  q3  2015  sales  marketing  2cdo  2cco  2csra  2sbs 
october 2015 by csrollyson
Here Is How to Get Customers With Limited Funds
Short post on customer acquisition tactics, emphasizes digital
customer  acquisition  retention  seo  marketing  client  advocate  sales  microsoft  crm  smb 
august 2015 by csrollyson
Wharton Magazine – Five Ways to Measure Your Lead Generation Budget
Simple CMO-level discussion of sales marketing profit & customer lifetime value
cmo  customer  acquisition  metric  lifetime  value  deal  b2b  sales  marketing 
july 2015 by csrollyson
SaaS Commission Plans - What Works Best?
Superb discussion in CFO forum advising CFO of SaaS firm on B2B sales commission structure; look at the depth/breadth of advice in the forum; OP doesn't come back in to debate, but if he had, I'm sure it would've increased the depth substantially; several members qualify their advice by explaining their roles, and this makes their advice more helpful; stating your point of view explicitly is best practice. Several contributors refer to each other's comments, too, which increases the quality of the discussion.
sales  b2b  2sds  bullsi  discussion  cfo  commission  compensation  business  development  saas  cloud  software  startup 
may 2015 by csrollyson
E-marketing advice please!!
@julian provides a standout response that gives read value without promoting himself. Note the value stems from his setting the context and providing extensive detail. These two elements show that he understands the situation and has significant expertise in helping people with email marketing [and related]. Well done.
email  marketing  b2b  sales  2sds  bullsi  cold  call  tactics  discussion  example  collaboration  forum 
may 2015 by csrollyson
Is door-to-door solicitation practical in business... - The Corner
I picked this one because it uses two ways to add value. The responder offers a detailed response, but he also uses a pinch of irony and humor, which can add significant value if done respectfully and carefully. I don’t recommend using humor until you know the character of the venue well enough; it is likely to do more harm than good. However, in this case, @stingray is a “Super Advisor” who obviously knows this forum very well. It adds to his credibility and authority because he shows his confidence. Most important, it adds value but doesn’t substitute for it; he delivers high quality detail.
b2b  sales  2sds  tactics  discussion  bullsi  management  collaboration  cold  call  telephone 
may 2015 by csrollyson
About Us | The Recyclery Collective
Rogers Park/Evanston retail+community promotes cycling, gives maintenance classes & sells used bikes
cycling  retail  association  community  Rogerspark  evanston  repair  sales  mission  chicago  volunteer  forum 
may 2015 by csrollyson
Death Of A (Traditional) Salesman
[commented] The 4 types of #B2B #salespeople: How tech is displacing them (1MM jobs gone by 2020) & how to respond
b2b  sales  csrblogcomment  forrester  2015  q1  trend  disintermediation  hightech  howto  trust  social  business  empowerment  client  customer  model  linkedin  Platform 
march 2015 by csrollyson
Automotive Industry Trends Revealed through Social Conversations | uberVU via Hootsuite
Superficial analysis of #automotive #socialmedia conversations genius at simplification, great connects to #sales #marketing #kudos
social  media  automotive  example  sales  marketing 
october 2014 by csrollyson
My Take on Inbound Marketing - chrisbrogan.com
Great example of evolving social marketing thinking; implies but doesn't touch user outcomes
inbound  marketing  lead  generation  sales  q3  2014  guru  social  media 
september 2014 by csrollyson
5 Strategies for Driving Sales With Thought Leadership | Entrepreneur.com
USEFUL how-to post on infusing thought leadership w marketing #automation + process context #kudos
busdev  technology  process  thought  leadership  howto  blog  content  sales  b2b  lead  attribution  website  software  marketing  2sbs 
august 2014 by csrollyson
Auto Relationship Crashes:The Changing Dynamics of Service vs Sales | LinkedIn
Great auto #customer #experience story by @FrankEliason. People want #trusted #relationship & many dealers lack
automotive  trust  customer  experience  relationship  story  service  sales  pointofview  q2  2014  2cdo 
may 2014 by csrollyson
How Mobile Is Bridging Brick and Mortar’s Data Gap
USEFUL How local retail can use data to bridge offline/online gap, go omni multi channel
big  data  analytics  omni  channel  retail  store  local  marketing  email  mobile  cdo  digital  transformation  Q1  2014  customer  sales  revenue 
march 2014 by csrollyson
What Works For Me On Twitter | Rochelle Moulton
Social media marketer gives tips/POV on using Twitter to build relationship & get new clients
twitter  howto  follow  list  guide  sales  business  development  tool  pointofview 
january 2014 by csrollyson
The Five Levels of Customer Focus | Trusted Advisor
USEFUL: B2B sales maturity model based on amount of trust in the relationship; suggests business results of more trust #kudos
customer  client  b2b  prospect  tactics  framework  hierarchy  trust  sales  business  development  analysis  2sbs  2cdo  2csra 
january 2014 by csrollyson
Article Page | TheStreet
Passionate POV refs #starbucks, calls for all firms to see they're hightech #digital #transformation @adambrotman
starbucks  pointofview  hightech  management  vision  mobile  adoption  sales  employee  cdo  transformation  Q1  2014  stevejobs  2cdo 
january 2014 by csrollyson
OPPRTUNITY - The Search Is Over...
Claims to discover B2B busdev or job opportunities by importing all your LinkedIn contacts
business  development  startup  jobsearch  linkedin  Algorithm  q2  2013  local  global  software  sales  b2b  Platform 
january 2014 by csrollyson
Deep discounts fail to woo U.S. holiday shoppers | Article | Business | Reuters.com
USA #retail holiday results down [in part b/c]: "It's a result of more and more technology in the hands of the consumer, which allows them to virtually window-shop"
usa  retail  store  holiday  shopping  sales  analysys  online  ecommerce  statistics  q4  2013  2cdo  2csra  2ghcj 
january 2014 by csrollyson
Five Ways to Win Trust
Which is your fav? Mine's #5 "Trust customers" #kudos
trust  marketing  digital  q4  2013  relationship  personal  sales  b2b  b2c 
december 2013 by csrollyson
5 Answers Every CEO Should Want to Know | Chief Customer Officer 2.0
Good albeit 20th century thinking on measuring retention & growth: doesn't address #customer #experience or outcomes
customer  provider  brand  b2b  metrics  management  retention  measurement  sales  business  development  Q4  2013  service  2cdo  2csra  2sbs 
december 2013 by csrollyson
Why do Companies with Great Customer Service Succeed? - Infographic
Some useful numbers re: #customer expectations of #service via email twitter facebook forum: incl. costs of bad #experience #fb
customer  service  usa  global  metrics  statistics  2013  analysis  social  media  marketing  sales  spend  brand  survey  facebook  twitter  forum  email  CDO  digital  2csra  2csrollyson  2sbs 
december 2013 by csrollyson
Look for the Windows 8 Grinch this holiday season | Microsoft windows - InfoWorld
FUNNY but sobering: post-PC world numbers, told factually w generous dollop of irony #fb
humor  pc  laptop  desktop  sales  market  Q4  2013  Statistics  analysis  windows  share  analyst  2csrollyson  2csra 
december 2013 by csrollyson
Massive Disruption on the Horizon: B2B Sales Is Going B2C | LinkedIn
[comment] @DavidEdelman on B2B #socialbusiness adoption & how it will disrupt relationships & practices [good link]
b2b  sales  marketing  b4b  discussion  csrblogcomment  q4  2013  prediction  pointofview  disruption  i.t.  consumerization  cloud  adoption  2cdo  cdo  digital  transformation 
november 2013 by csrollyson
For the Mac, like the PC, it's all downhill from here | Macbooks - InfoWorld
Short review of decline of PC/Mac platform sales in favor of tablet & smartphone; posits Apple IoT plays in #retail, #auto #fb
apple  computer  tablet  smartphone  iphone  ipad  pro  macbook  Enterprise  PC  sales  platform  hardware  IoT  product  strategy  retail  ipod  2cdo  device  ubiquitous  computing  mobile  2csrollyson  2csra 
october 2013 by csrollyson
The Myth Of Social ROI - Business Insider
Another indication that firms are owning up to exaggerated social media ROI metrics
social  media  backlash  metrics  q4  2013  sales  ROI  value  proposition  finance  brand  customer  relationship  strategy 
october 2013 by csrollyson
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