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csrollyson : stakeholder   10

Journey Mapping: 9 Frequently Asked Questions
One of the best reference posts on #customer #journey #mapping I've seen + Links to more. I use #agile #digital #ethnography for research-first or hypothesis-first approaches; it adds a lot of data cred to maps
journey  map  reference  howto  bullsi  csr19  FAQ  persona  stakeholder  executive  value  proposition  team  scope  focus  research  primary  secondary  nonprofit  government  tool 
april 2019 by csrollyson
6 Ways to Make Sure Your Journey Maps Improve Customer Experience
After your #journey #map - How to herd the cats and put it into practice to improve #customer #experience across touchpoint #trust #CX #design
customer  experience  journey  map  change  management  trust  stakeholder  governance  measurement  touchpoint  csr19 
april 2019 by csrollyson
How to create a customer journey map | MyCustomer
Solid all around: Why and how to build a #customer #journey #map + supporting artifacts #service #design #CX
customer  journey  map  howto  service  design  blueprint  stakeholder  q3  2018  value  proposition  collaboration  research  ethnography  social  media  interview 
february 2019 by csrollyson
Being of Service: The Bridge to Meaning and Mission in Business | Gideon Rosenblatt | LinkedIn
[commented]Succinctly shows how brands/businesses can be more profitable by putting people first [sev.examples] #kudos
service  experiential  social  media  mission  enterprise  company  example  grocery  usa  family  business  profit  stakeholder  ethos  casestudy  exceptional  csrblogcomment 
august 2014 by csrollyson
Which Social Network Makes Your Customers Buy? - Dan Schleifer - Harvard Business Review
EXCELLENT case study on using outreach to domain-specific social networks to collaborate with stakeholders
casestudy  startup  equity  stock  software  trading  outreach  forum  q2  2013  social  business  media  comparison  discussion  stakeholder  collaboration  network  2blog 
april 2013 by csrollyson
Why Successful Branding Still Happens Offline - Speakeasy - WSJ
Good points but doesn't quite hit it: implies online word of mouth less important than offline. *Both* are important and congruence throughout experience
2blog  facebook  pointofview  social  network  media  engagement  offline  brand  strategy  stakeholder 
may 2012 by csrollyson

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