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csrollyson : touchpoint   16

5 Strategies for Building on Journey Mapping Success
How to create serious value from #journey #mapping: Specific ways to act on maps to move the ball + suggests pitfalls that oft befall teams #CX #digital #transformation #customer #research
journey  map  implementation  action  howto  usecase  example  tactics  storyboard  concept  drawing  visualization  prototype  design  pitfall  touchpoint  priority  hypothesis  future  white  space  vision  innovation  transformation  roadmap  orchestration  team  organization  customer  experience  research  agile  csr19  bullsi 
may 2019 by csrollyson
Why Research Could Make or Break Your Journey Mapping Effort
Brilliant: Contrasts hypothesis v. #journey #maps, shows why many maps fail to deliver; they use internal data, NOT customer-centric unstructured data that's focused on JTBD. BTW, #Agile #Digital #Ethnography changes the game in journey research.
journey  map  research  pointofview  qualitative  quantitative  howto  value  proposition  2017  Q3  customer  experience  outcome  jtbd  touchpoint  comparison  bullsi  bullsi2  pitfall  hypothesis 
may 2019 by csrollyson
Championing the Customer Experience | Brandwatch
Argues that customer experience is marketing, takes a brand/enterprise view of #customer #experience culture using @deloitte's maturity model @vizia
marketing  customer  experience  pointofview  platform  enterprise  data  integration  IT  strategy  CCO  executive  model  deloitte  maturity  csr19  business  intelligence  analytics  social  media  journey  map  adoption  touchpoint 
may 2019 by csrollyson
Mapping the Patient Journey: A Case Study
Very useful: How to use and design #patient #experience #journey #maps to put touchpoints into a narrative and identify breakdowns. How to design the map + example #agile #digital #ethnography
healthcare  patient  journey  map  casestudy  bullsi  howto  design  value  proposition  provider  touchpoint  social  media  medical  urology  persona  csr19 
may 2019 by csrollyson
Creating a Holistic Visitor Experience | AASLH
[commented] Insightful story about museums discovering the power of member #journey #experience #maps for #museum #visits #customer #CX
customer  member  experience  journey  map  example  museum  tennessee  csrblogcomment  csr19  history  heritage  touchpoint 
april 2019 by csrollyson
Touchpoint | Service Design and CX: Friends or foes?
Spring 2016 Touchpoint focuses on similarities and differences b/t #service #design and #customer #experience #CX
service  design  touchpoint  customer  experience  journal  Q2  2016  comparison  pointofview  marketing  advertising  model  philosophy  approach  Insight  csr19 
april 2019 by csrollyson
Ultimate Guide to Customer Experience Mapping: How to Map the CX from Start to Finish – NGDATA
Superb post compares #customer #experience maps to #journey #maps, shows when to use each, then how to build #CX map; BTW #agile #digital #ethnography speeds & improves this process
customer  experience  map  journey  comparison  reference  bullsi  csr19  howto  value  proposition  2017  data  social  media  sales  retail  transaction  example  template  omni  channel  touchpoint  emotion  research  persona  interview  forum  support  call  center  design 
april 2019 by csrollyson
6 Ways to Make Sure Your Journey Maps Improve Customer Experience
After your #journey #map - How to herd the cats and put it into practice to improve #customer #experience across touchpoint #trust #CX #design
customer  experience  journey  map  change  management  trust  stakeholder  governance  measurement  touchpoint  csr19 
april 2019 by csrollyson
You Need to Know the TRUTH About Customer Empathy!
Yes! Implies that many #customer #experience efforts are biased to the positive and asserts that truly effective #CX is based on empathy and honesty [don't fear the negative]. #Agile #digital #ethnography discovers the whole spectrum
customer  experience  touchpoint  csr19  bullsi  empathy  honesty  retail  register  example  emotion  policy  negative  exception 
april 2019 by csrollyson
Suck Less, One Touchpoint At A Time
Improving #customer #experience need not be dramatic to have impact: Airline redesigned their boarding pass. Agile digital #ethnography efficiently discovers customer friction #cx
customer  experience  touchpoint  service  design  airline  example  interaction  csr19 
april 2019 by csrollyson
How to Create Your Customer Journey Map and Optimize the Touchpoints
The importance of #touchpoints in #customer #journey #maps - How to use & optimize them, some good examples + map software suggestion #CX
customer  experience  journey  map  touchpoint  example  tools  software  retention  statistics  business  impact  csr19  q4  2018 
march 2019 by csrollyson
NONPROFIT TOUCHPOINTS – FOUR TIPS FOR CREATING CHAMPIONS | LinkedIn
Very useful for #nonprofit #marketers: How to use #donor touchpoints to improve donation rates
nonprofit  service  design  journey  touchpoint  bullsi  social  media  donor  fundraising  csrblogcomment 
february 2018 by csrollyson
ANZ’s Customer Experience Strategy Reaps Lasting Rewards | Loyalty360.org
Bank #customer #experience case study focuses on easier banking; summarizes transformation process+results #cx
casestudy  banking  customer  experience  service  design  relationship  touchpoint  q4  2014  australia  2chcuo  2sbs  cco  strategy  asia 
september 2015 by csrollyson
Why Customers Equate Your Brand With User Experience
[commented]Useful summary on #customer #experience considerations and scope
cco  brand  marketing  howto  customer  Experience  csrblogcomment  summary  touchpoint  service  design  Q3  2015  cmo  2chcuo 
september 2015 by csrollyson
Evolve Beyond Omnichannel To Delivering Unified Experiences | Forrester Blogs
[comment] Emphasizes putting #customer #experience FIRST—not channels—in ecommerce/mobile transformation #retail Thx @nigelfenwick
omni  multi  channel  customer  experience  csrblogcomment  focus  strategy  transformation  pointofview  workstream  touchpoint  retail  ecommerce  mobile  cdo  digital  2cdo 
september 2013 by csrollyson

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