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csrollyson : user   159

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UX writing versus microcopy - UX Collective
Tries to delineate differences in terms and roles on #product user experience teams: UX writing, #content strategy, microcopy... within the context of #UX #design #technical #writing
ux  user  experience  writing  content  strategy  product  microcopy  definition  pointofview  research  role  team  design  journey  technical  csr19 
10 days ago by csrollyson
Humor and friendly chat in user documentation | CyberText Newsletter
Examining the use of humor in #software user #documentation + detailed example #technical #writing
technical  writing  humor  user  documentation  csr19  example  reflection  3d  howto  software  csrblogcomment 
4 weeks ago by csrollyson
Where do technical writers fit in an organisation | ffeathers
A short riff on where #technical #writers are often wired into organizations, #software #product #development teams
technical  writing  organization  team  csr19  user  experience  support  marketing  developer  community  engineering  product  management 
4 weeks ago by csrollyson
Topic-Based Writing to the Rescue: Project Considerations for Managers (Case Study)
Superb post-mortem of rescue #technical #writing project for enterprise #software (#healthcare) client features training, documentation, cheat sheets, user guides + a firing a cantankerous contractor #instructional
technical  writing  instructional  user  guide  documentation  bullsi  healthcare  software  canada  usa  turnaround  government  procurement  trust  project  management  topicbased  content  madcap  flare  contractor  single  sourcing 
8 weeks ago by csrollyson
Software Documentation and Training Case Study - Info Pros
Concise #technical #writing case study transforms #software company’s development of onboarding, user guides, documentation, help
technical  writing  communication  casestudy  csr19  software  documentation  onboarding  guide  single  sourcing  team  transformation  service  process  design  user  bullsi 
8 weeks ago by csrollyson
Justifying the Use of Single-sourcing - A Case Study
Concise explanation of #single #sourcing and its value proposition + a project example (but not really a case study) #technical #writing #communication
technical  writing  example  project  single  sourcing  content  developer  user  concept  csr19  knowledge  management  document  guide  value  proposition 
9 weeks ago by csrollyson
Mark Persaud – Medium
Trends and analysis of VR AR MR technologies and vendors
augmented  virtual  mixed  reality  blog  hightech  customer  user  experience 
9 weeks ago by csrollyson
Technical Writing Tools - Which Ones Do You Need to Know?
Excellent discussion and comparison of HATS for technical writers including helpful context based on his own experience #kudos
technical  writing  help  authoring  tool  platform  discussion  comparison  use  case  user  experience  bullsi  refernence 
10 weeks ago by csrollyson
A Proven Method For Showing The Value Of Good UX — UX Articles by UIE
Superb: Practical how-to build support for #UX and #CX initiatives by measuring the costs of poor #user and #customer #experience
user  customer  experience  organization  howto  measurement  frustration  cost  business  case  sales  support  human  resources  productivity  employee  engagement  development  product  management  csr19  bullsi 
12 weeks ago by csrollyson
The Next Frontier for AR? Your Ear – Magenta
Predicts that #AI-powered headphones will be a delivery touchpoint for #artificial #intelligence #audio
artificial  intelligence  prediction  AI  q2  2019  headphones  google  glass  screen  example  bose  user  experience  virtual  reality 
may 2019 by csrollyson
UX Mapping Methods Compared: A Cheat Sheet
Superb #CX reference: Compares #Empathy #Journey #Experience #maps and #service #blueprint and describes how each functions
journey  experience  empathy  map  service  design  blueprint  comparison  bullsi  reference  user  customer  howto  example  2019  Q2  image  csr19 
may 2019 by csrollyson
Designing for AI-enhanced Experiences
How to use #design #principles to open the black box and empower users of #AI applications: 5 concise examples in #travel #healthcare #investment #CX
artificial  intelligence  design  user  interface  transparency  empowerment  travel  healthcare  investment  csr19  customer  experience  example  application  Algorithm 
may 2019 by csrollyson
4 Ways an Experience Strategy Can Help You Right Now
4 useful use cases for #Experience #strategy include #digital #transformation, #wealth #management #FSI #Design #CX
digital  customer  user  experience  strategy  usecase  example  value  proposition  bank  mobile  website  application  dashboard  omni  channel  fsi  design  transformation  sense  respond  management  csr19 
may 2019 by csrollyson
Creating a Culture of Customer Centricity - TandemSeven - The Experience Innovation Company
Pithy point of view on #customer #centricity: argues that the key to organization change is [truly] customer-centric #user #research and persona models. To this I'd add #JTBD
pointofview  customer  experience  transformation  centricity  enterprise  brand  Competition  organization  change  user  executive  team  empowerment  irony  research  persona  model  value  proposition 
may 2019 by csrollyson
How to Use Quantitative and Qualitative Analytics Together
Basic argument and examples for using #quantitative and #qualitative #research together to improve #user #experience #ux
quantitative  qualitative  research  user  experience  example  website  csr19  method  howto 
may 2019 by csrollyson
Attention, Filmmakers: Your Website Sucks! | IndieWire
Focused on #indie #film websites but hooks into overall marketing & #distribution strategy #kudos
independent  film  marketing  distribution  audience  plan  strategy  website  email  list  gotcha  pitfall  design  reference  exceptional  howto  guide  social  media  goal  personality  user  experience  global  rights  management  19eyz  Business 
april 2019 by csrollyson
Market Research Methods
Briefly mentions social within context of secondary market research, then discusses surveys, focus groups, interviews, observation, and field trials in the UX sense
marketing  research  quantitative  qualitative  primary  secondary  comparison  howto  csr19  reference  twitter  user  experience  customer 
march 2019 by csrollyson
CLEVER°FRANKE - Approach
Design firm uses data analytics to inform its strategy and design services
design  customer  user  experience  data  analytics  chicago  utrecht  digital  csr19  consulting  firm  agency 
march 2019 by csrollyson
The Re-Wired Group
Michigan-based #JTBD consultancy serves a wide spectrum of clients, focused on #JTBD for #innovation #product #development #cx
jtbd  consulting  firm  michigan  innovation  product  design  customer  user  experience  Research  csr19 
march 2019 by csrollyson
Personas vs. Jobs-to-Be-Done
Very useful comparison of #JobsToBeDone and #personas for #customer & #user #experience - shows each artifact's strengths/weaknesses + how to use them together #JTBD #CX
jtbd  design  customer  user  experience  csr19  outcome  persona  comparison  service  bullsi  reference  howto 
march 2019 by csrollyson
Visual Guide to Customer Journey Mapping Process
Good detail of analog trad process of #customer #journey #mapping + compares journey maps to #service #blueprint experience maps, others #CX #research
service  design  customer  user  research  journey  map  howto  guide  blueprint  comparison  experience  process  marketing  automation  value  proposition  csr19 
march 2019 by csrollyson
An introduction to customer research (a 3,000-word guide) – Econsultancy
Solid #customer #user research how-to guide includes using #ethnographic #research with trad quantitative & qualitative research #CX
customer  user  experience  research  guide  2017  lean  guerrilla  ethnography  survey  focus  group  howto  website  tools  qualitative  quantitative  CRM  csrblogcomment  csr19 
march 2019 by csrollyson
How to Put Customer Research to Work
Details issues around #customer #journey #maps & #personas; asserts that most are one-offs & various versions proliferate & recommends using a central repository (theirs ;^). #marketing #cx #ux silos
customer  user  experience  journey  map  persona  enterprise  software  application  howto  csr19  image  organization  marketing 
february 2019 by csrollyson
Marketing myopia - Wikipedia
Overview of the impact of the seminal HBR paper first published in 1960; argues against the [still] prevailing brand tendency to focus marketing on brand, not customer experience #CX
marketing  reference  brand  egotism  customer  experience  user  debunk 
february 2019 by csrollyson
Signet Sibyl
Survey software for customer or employee experience or success applications
user  customer  experience  success  vendor  survey  employee  software  platform 
february 2019 by csrollyson
Zuckerberg's Congressional Hearings: The Most Important Exchange - The Atlantic
Must-read: Crystallizes the difference b/t user data, which they own, and metadata about user behavior, which #facebook owns
facebook  zuckerberg  testimony  privacy  data  user  ownership  advertising  exceptional  artificial  intelligence  Algorithm  metadata  Q2  2018  kennedy  pixel  Web  tracking 
april 2018 by csrollyson
German court rules Facebook use of personal data illegal
Revealing if unsurprising: #facebook #defaults violate #German #privacy law (& my personal preferences ;^) - #Messenger a culprit
facebook  germany  court  privacy  violation  consent  TOS  Q1  2018  user  whatsapp  instagram  messenger  location 
february 2018 by csrollyson
Snapchat overhaul convinces investors it can fight Instagram
#Snapchat battles #Instagram; reminds me of #Twitter due to disappointing IPO, subjecting itself to ignorant investors
snapchat  instagram  Competition  2018  q1  stock  price  social  network  media  photo  video  user  statistics 
february 2018 by csrollyson
Science Says Fitness Trackers Don't Work. Wear One Anyway | WIRED
Argues that fitness trackers’ poor track record ;^) due to studies’ use of old devices; app designs better plus more sensors make for better UX CX
fitness  tracker  wearable  study  workout  behavior  economics  application  design  research  motivation  example  Q4  2017  software  addiction  user  customer  experience 
december 2017 by csrollyson
Updates to Our Terms of Service | Official LinkedIn Blog
Well done: summary of updated terms of service and privacy agreement + new features
linkedin  q2  2017  legal  contract  user  agreement  service  privacy  feature  social  network 
june 2017 by csrollyson
Official Google Webmaster Central Blog
Rock on @google - downgrading #interstitials on #mobile #cx #ux
mobile  advertising  q1  2017  news  google  interstitial  user  experience  marketing  cco  2csra 
august 2016 by csrollyson
Google Investigation: Ad Injection Is Affecting Millions | Digital - AdAge
#PPI networks #malware by another name: @google report has the latest #ux #cx
q3  2016  google  report  advertising  injection  user  experience  malware  yahoo  skype  opera  PPI  cco  2snr  2execguide  2sbs  2csra 
august 2016 by csrollyson
Describing Personas — Medium
[commented] The dangers of using artificial demographics in #user #experience #design #research
csrblogcomment  design  experiential  social  media  marketing  persona  journey  research  analysis  howto  user  empathy  cx  experience  sochap  2csra  cco  2cdo 
may 2016 by csrollyson
What Is In-Stream Advertising? | Chron.com
Instream are interruptive ads that roll before/during/after videos; 18% older users interact w them
video  instream  advertising  trust  social  twitter  facebook  backlash  user  experience  cx 
may 2016 by csrollyson
UXmatters :: UX Strategy
Superb curated list of readings on #UX #strategy: how it's different & similar to other #design disciplines
reference  user  experience  strategy  customer  design  list  directory  exceptional 
march 2016 by csrollyson
UX Strategy - O'Reilly Media
Great reference for the emerging discipline of #US #strategy - how it's different
user  experience  strategy  book  reference  howto  definition  adoption  guide  design 
march 2016 by csrollyson
The Chairs Are Where the People Go
Short reflection on streetscapes and human behavior #kudos @annie_l_lin
Sociology  street  reflection  behavior  urbanism  user  experience  service  design 
november 2015 by csrollyson
Service design: An interview with Andy Polaine | User Experience Podcast
Wide-ranging interview on #service #design: How it's developing, how it relates to other design+impact on #cx #ux
service  design  pioneer  podcast  interview  reference  audio  studio  enterprise  acquisition  reflection  Q4  2014  user  experience  comparison  customer  2cco 
september 2015 by csrollyson
Hamburger Menu: Handy Tool or Useless Icon?
Hysterical: solid argument w testing BUT they have a hamburg in their logo! ;^)
ux  design  user  experience  mobile  web  menu  Q2  2015  2chcuo 
september 2015 by csrollyson
Measuring the Lifetime Value of a Mobile Customer - Apptamin
Excellent discussion of profit in terms of customer lifetime value—for a #mobile app business. Optimal granularity & how-to #kudos
customer  acquisition  mobile  application  lifetime  value  howto  reference  cost  retention  user  experience  referral  virality  2014  2sbs  2snr  2execguide 
july 2015 by csrollyson
VALIDATION IN THE INTRODUCING THE MICRO PILOT SM
Real-world hack test uses MVP approach to testing high-risk variables during innovation
agile  innovation  design  test  customer  user  behavior  howto  risk  management  process  model 
july 2015 by csrollyson
The Secret Psychology of Snapchat
Excellent concise storyboard explanation of #snapchat value proposition and stickiness #kudos @nireyal
snapchat  presentation  exception  behavior  economics  value  proposition  user  experience  2execguide  2cdo  2csra  Platform 
july 2015 by csrollyson
Cher taxi parisien qui m'a fait payer 70 euros les 5km: la guerre des VTC, tu l'as méritée - le Plus
Parisian taxi client's letter to taxi drivers who give shoddy service & prevent ride-sharing competition #kudos #customer #experience
france  paris  empowerment  facebook  social  taxi  uber  ride  sharing  customer  user  experience  français  2csrollyson  2cdo  2ghcj  Platform 
june 2015 by csrollyson
US PayPal users face marketing robot cold calls - BBC News
#Paypal risks #customer #backlash by forcing users to accept new #TermsOfService, robocalls spam marketing #trust #fail
customer  Experience  fail  paypal  user  Q2  2015  robocall  spam  marketing  affiliate  2cdo  2csra  2sbs 
june 2015 by csrollyson
Design as Product Strategy: Bringing design thinking to product management to create products people love
INSIGHT into why #design is THE discipline now: It's focused on users, not products, so users feel it and love it
design  presentation  innovation  experiential  user  research  product  management  empathy  process  howto  model  2sochap 
april 2015 by csrollyson
The Big Reason Why iOS8 Sucks — Medium
Useful: Analysis of #Apple #iOS failure to adapt to larger #iPhone + How App developers can support users now
mobile  software  analysis  q1  2015  ios  user  experience  iphone  apple  interface  design  exceptional 
march 2015 by csrollyson
How to Set Up and Use HootSuite Teams
Various levels of organization: firm, team, contributor - how to set up
howto  social  media  dashboard  software  group  collaboration  2014  team  user  contributor  firm  tool 
march 2015 by csrollyson
Myspace still not dead, but ads are in the driving seat
#Myspace parent harvests user data to target advertising - writer sees no social network rebirth
myspace  pointofview  data  user  music  harvest  advertising  social  network  offline  retail  q1  2015 
march 2015 by csrollyson
Case Studies
#SlideShare #casestudies by customers in hightech media government education...
slideshare  reference  casestudy  customer  user  Platform 
march 2015 by csrollyson
The Marketer's Guide to Instagram
Excellent guide to #Instagram emphasizes u/x, interaction & community building #kudos
Instagram  business  social  media  2015  guide  example  tactics  strategy  analysis  user  community  metrics  marketing  campaign  team  facebook  twitter  experience  reference  Platform 
march 2015 by csrollyson
A New Golden Age of Architecture — Medium
Refreshing attitude: recasts "crisis in architecture" as old-guard gnashing—welcomes the voice of the public
social  media  architecture  building  global  relationship  user  experience  q1  2015  pointofview  design  2ghcj 
march 2015 by csrollyson
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