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csrollyson : wordofmouth   10

MENGonline: MENG Blend: Rude Awakening— Only 15% of Word of Mouth Marketing Campaigns Show Positive Results
Word of mouth marketing is seen by many marketers as the economic engine of social business (or media) because people recommend products and services to each other: all marketers have to do is give them the right information to share and make it easy for them to recommend things, right? Wrong. Or, in popular parlance, "It's complicated." Here, I'll identify some of the flawed concepts that underlie word of mouth marketing (WOMM), so you can avoid being part of its 85% casualty rate. I'll show in general how you can tweak the idea and succeed with social business initiatives more often. ::09.30.2010
wordofmouth  marketing  disruption  transformation  mengpost  q3  2010  analysis 
december 2011 by csrollyson
JupiterResearch report highlights best practices for viral marketing :: BtoB Magazine
Research questions viral & word of mouth marketing when pursued as knee-jerk Thx @donpeppers
WordofMouth  viral  marketing  2007  research  analysis  analyst  2snr 
may 2011 by csrollyson
Flooded with Customer Service « Making the Connection
Inspiring tale of top customer service that generated word-of-mouth h/t @jimhunt
Casestudy  Customer  Service  Inspire  WordofMouth  2csrollyson 
september 2009 by csrollyson
Sermo - Know more. Know earlier.
Fantastic description of fear of established interests and courage of entrepreneurs; applies to any industry; read to the end for best
Social  Network  WordofMouth  Physician  Disruption  Casestudy  Exceptional 
may 2008 by csrollyson

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