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Kidscreen » Archive » LEGO expands its partnership with Tencent
Danish brickmaker LEGO and Chinese media giant Tencent have renewed their memorandum of understanding for another two years to expand on a strategic partnership that focuses on digital play experiences for Chinese kids.

The two companies first signed an agreement in 2018 to create a number of new interactive kids experiences, including a localized version of coding property LEGO Boost and the co-development of social network LEGO Life for the region. LEGO also launched a branded zone in Tencent’s online video streaming platform (pictured).
kids  tencent  toys  partnerships  apac 
11 weeks ago by dancall
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