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Shoppers favor AR/VR, subscription services over smart speakers, study says | Mobile Marketer
Augmented and virtual reality (AR/VR) and subscription services currently generate more enthusiasm among U.S. shoppers than smart speakers, per a survey by researcher GfK. Just 8% of consumers have shopped with a smart speaker and plan to do it again, while 36% have never used the voice-powered devices for purchases and don't plan to. Another 8% have tried voice shopping, but won't do it again, the survey found.
AR technology, which combines digital images with a smartphone's camera views, has been used by even fewer shoppers (5%). However, 25% of surveyed consumers said they'll likely use the technology for shopping in the next year, compared with 23% for smart speakers and 21% for subscription services like Stitch Fix or Birchbox.
Subscription services have the highest awareness among consumers, with 79% of respondents saying they're familiar with the shopping method, compared to 74% for smart speakers and 68% for AR/VR. Fourteen percent of U.S. consumers have tried shopping from a subscription service and plan to do so again, per GfK.
augmented-reality  membership  stats  vr  voice  echo  ecommerce  retail 
yesterday by dancall
Anyone can now design and publish AR effects on Instagram Stories using Spark AR | It's Nice That
Anyone can now design and publish AR effects on Instagram Stories using Spark AR
Instagram Stories has introduced a new feature to Stories which allows anyone to create and publish augmented reality effects, using Facebook’s Spark AR platform. While the social media app previously invited individuals to be part of a closed beta version of the project, it has now opened up to everyone to get creative with AR.

If you do publish an AR effect, anyone who follows you will automatically be able to access your effect in their tray or while using the Instagram camera. They can try it out by tapping on the effect name in a Story post. Instagram is also introducing the Effect Gallery which includes effects from emerging creators.
instagram  augmented-reality  mobile  ugc  makers 
4 days ago by dancall
Younique launches AR beauty tool | Retail Dive
Direct-to-consumer beauty company Younique, which is partly owned by Coty, announced its "Younique Beauty Guide," according to a press release sent to Retail Dive.
The augmented reality tool performs facial analysis to allow users to virtually try on products from seven different cosmetics categories, including foundation, mascara and eyeshadow, prior to purchase. 
The technology can be accessed online via desktop and mobile devices, per the release.
luxury  augmented-reality  mobile 
4 days ago by dancall
Kmart Australia deploys AR furniture demos in programmatic web-based ads | Mobile Marketer
Kmart Australia is serving web-based augmented reality (AR) ads programmatically as part of a new campaign aimed at local consumers, according to details shared with Mobile Marketer. Kmart Australia is a separate entity from the Kmart brand owned by Transform Co. 
Kmart Australia, which is owned Wesfarmers, worked with agency Universal McCann and immersive technology developer OmniVirt on the effort, which lets consumers virtually visualize decor and furniture products available at the chain's stores in their home and other environments.
augmented-reality  advertising  creative 
8 days ago by dancall
Defying Gravity With The Weightless VR Bungee System - VRScout
Developed by Nick D’Angelo, award-winning artist and winner of Inkmaster on the Paramount Network, Weightless VR is an in-home bungee system that grants you total freedom of motion while in VR, allowing you to run, swim, leap, and dance with nearly zero restrictions.
augmented-reality  events  future  GAMES 
8 days ago by dancall
LEGO's Latest Playset Has Kids Battling Ghosts In AR - VRScout
Based on a “chilling, creative world of ghosts,” Hidden Side is a new series of LEGO sets that use AR technology to add a whole new level of interactive play to the traditional LEGO experience.
Designed for children ages seven and up, LEGO builders will have the opportunity to watch their LEGO creations comes to life on their smartphones and tablets. LEGO is rolling out eight new kits that capture every aspect of the sleepy and creepy town of Newbury, from the paranormal school bus to the local greasy spoon, the Shrimp Shack.
toys  augmented-reality  creative 
8 days ago by dancall
US Navy Using Magic Leap Headsets To Keep Soldiers Combat-Ready At Sea - VRScout
A new AR training tool developed by Magic Leap Horizons will use Magic Leap One AR headset to deliver various AR military training scenarios to the US Navy. Soldiers wearing the headset will experience a room size training environment designed to keep sailors and marines combat-ready while at sea.

The system is called TRACER, which stands for “tactically reconfigurable artificial combat enhanced reality,” uses multiple technologies as part of the simulation, such as the Magic Leap headset tethered to a backpack processor, a simulated weapon from Haptech (formally StrikerVR) that can deliver realistic recoil through haptic feedback, hand tracking, and new software that can immerse soldiers into a multi-user AR experience.
augmented-reality  military  vr  magicleap 
8 days ago by dancall
Snapchat Gets Fast & Furious With Hobbs & Shaw AR Marker Activation – Adweek
Universal Pictures is backing Friday’s theatrical release of Fast & Furious Presents: Hobbs & Shaw with a new activation using Snapchat’s augmented reality marker technology.
Moviegoers at select theaters will see special Hobbs & Shaw standees that feature a Snapcode that will unlock a Hobbs & Shaw-themed lens.

Once the lens is unlocked, Snapchatters can point their camera at the standee to bring its helicopters and motorcycles to life via AR.
augmented-reality  films  creative 
8 days ago by dancall
Google Maps launches AR walking directions so you’ll never get lost again | It's Nice That
We’ve all been there. Despite your best efforts swirling around mid-pavement, divining a route to a new place using the mystical power of the blue dot, you’ve turned the wrong way and now you’re several blocks away from your intended destination. Never fear cartologically-challenged folk! Augmented reality directions are here. Yesterday (8 August) Google launched a beta version of its Live View mode in Google Maps, which uses your camera, visual information from Street View and location data to tell you exactly where you should be heading.
google  maps  augmented-reality  future  trends 
8 days ago by dancall
Google launches ‘Live View’ AR walking directions for Google Maps | TechCrunch
Originally revealed earlier this year, Google Maps’ augmented reality feature has been available in an early alpha mode to both Google Pixel users and to Google Maps Local Guides, but starting today it’ll be rolling out to everyone (this might take a couple weeks depending on when you actually get pushed the update). We took a look at some of the features available with the early version in March, and it sounds like the version today should be pretty similar, including the ability to just tap on any location nearby in Maps, tap the ‘Directions’ button and then navigating to ‘Walking,’ then tapping ‘Live View’ which should appear newer the bottom of the screen.
maps  augmented-reality  google  future  trends 
9 days ago by dancall
Apple is hosting augmented reality art walking tours in major cities | TechCrunch
Apple is combining two long-standing major efforts in a new push, making AR more consumer-friendly and helping portray Apple Stores as civic centers where communities can come together.
The project, called [AR]T Walk, is a walking tour through various city centers around the globe aiming to help the digital art works of artists come alive in physical spaces. The tours are taking place in Hong Kong, London, New York, Paris, San Francisco and Tokyo through mid-August.

Showcasing digital art in geo-specific locations isn’t a new concept. In 2017, Snapchat debuted a partnership with Jeff Koons in Central Park, though the company had some issues with ensuring the tech worked reliably.
augmented-reality  apple  maps  events 
15 days ago by dancall
Apple Stores Will Soon Host AR Art Tours And Developer Sessions - VRScout
Yesterday, Apple announced Today at Apple, a new AR-based program designed to expose Apple Store visitors to next-level augmented artwork developed using the companies Swift Playground platform.
Launching August 10th at select Apple Store locations, Today at Apple, aka AR[T], is composed of three sessions: AR[T] Walk, AR[T] Lab, and AR[T] in the Apple Store.
apple  augmented-reality 
15 days ago by dancall
How Chinese live streamers transform themselves for fame and money | Abacus
Just how did a 58-year-old streamer fool so many into thinking she was a different person? Turns out, there are plenty of tools readily available online in China that can help.
A wide range of vlogging and live streaming apps include built-in filters. Meipai, a video platform from China’s selfie king Meitu, for instance, has a whopping 20 editing functions dedicated to completely transforming your face.
celebrity  fail  augmented-reality  ai  cameras  livevideo  GAMES  funny 
15 days ago by dancall
Face filter bug reveals this young vlogger is actually a middle-aged woman
Biluo has since suspended her account, according to users on micro-blogging service Weibo who are debating the impact of the reveal. Despite this, her following has since exploded to over 650,000 users.
Technical glitches with face filters are starting to occur more often these days.
In another somewhat similar case, a Pakistani politician accidentally turned on the cat filter during a press briefing livestream which was later uploaded to Facebook – a mishap that elevated the country into immediate memedom.
ai  augmented-reality  funny  politics  celebrity  fail 
16 days ago by dancall
Focals by North
Focals are custom-built smart glasses with a holographic display only you can see.
glass  new-companies  hardware  augmented-reality  hologram 
24 days ago by dancall
L'Oréal brings AR makeup try-ons to WeChat | Mobile Marketer
L'Oréal debuted the first mini-program for Tencent's WeChat that lets mobile users try on virtual makeup in the mobile messaging app, according to an announcement shared with Mobile Marketer.
L'Oréal's Giorgio Armani Beauty brand is demonstrating its products using augmented reality (AR). After testing the products, WeChat users can order them from Giorgio Armani Beauty's mini-program shopping site. Users also can compare "before and after" views of their looks, save the screenshots and share them on social media.​
ModiFace, the AR technology company that L'Oréal acquired last year, helped to develop the mini-program for Giorgio Armani Beauty's mini-program.
luxury  augmented-reality  recognition  apac  partnerships  wechat 
5 weeks ago by dancall
10 of the latest examples of augmented reality brand experiences – Econsultancy
Both Magnum and Benefit have experimented with AR individually before, however, the two brands partnered up in Singapore earlier this year to create the ultimate immersive experience. Combining beauty and ice-cream, the ‘Magnum Beauty Store’ pop-up experience involved seven different zones, where visitors could engage in activities such as the personalisation of ice creams and eyebrow shaping.

There was a large AR element, too, relating to the theme of “Release Your Beast”. This involved visitors engaging with Magnum’s ‘four beasts’ – the leopard, polar bear, lion and tiger – through an interactive LED wall. As well as interacting with the ‘beasts’ using AR in real time, the photobooth allowed guests to take photos which they were then able to share direct to social media.
augmented-reality  casestudies  fmcg  sportswear  luxury  clothing 
5 weeks ago by dancall
Vivo announces its first AR glasses - The Verge
Vivo has announced its first AR glasses at MWC Shanghai. The prototype product is simply called the Vivo AR Glass and is a relatively lightweight headset with two transparent displays and 6DoF tracking. It connects with a cable to Vivo’s as-yet unnamed 5G smartphone, which is also being demonstrated this week.
Vivo says the AR Glass has five use cases right now: gaming, office work, “5G theatre,” facial recognition, and object recognition. A promotional video posted by the company shows users playing games at the dinner table, getting told an acquaintance’s name, and sitting on their sofa surrounded by virtual jellyfish.
glass  apac  recognition  ai  augmented-reality 
5 weeks ago by dancall
Spider-Man swings by world landmarks in Snapchat's AR lenses | Mobile Marketer
Sony Pictures Entertainment is promoting the July 2 release of "Spider Man: Far From Home" with a multichannel campaign that showcases the latest augmented and virtual reality (AR/VR) technologies. The movie studio on June 26 started letting users of image-messaging app Snapchat take pictures of characters from the superhero movie who show up in "Landmark lenses" that are tied to four famous buildings worldwide for the first time, Variety reported.
The "Far From Home" lens appears at the TCL Chinese Theatre in Los Angeles, the Flatiron Building in New York, Buckingham Palace in London and the Eiffel Tower in Paris. When Snapchat users are near those landmarks, they can activate the lens to see movie villain Mysterio appear in a cloud of smoke before Spider-Man swings into the frame for a shareable picture. Sony on June 28 released a non-geotargeted lens for fans who can't visit the landmarks.
maps  location  augmented-reality  films  snapchat  mobile 
6 weeks ago by dancall
New Harry Potter game to usher in era of augmented reality | Financial Times
“Physical spaces have been completely missing from the internet,” said Mr Midha, whose AR app, currently in testing, will let anybody create digital objects to share with friends. “It turns out everybody wants to do something different with them.” 

In the coming months, Niantic plans to bring new capabilities to Wizards Unite and Pokémon Go that will allow their virtual characters to interact with real objects. “It sells the whole illusion that fantasy and reality have merged,” said Mr Hanke. “Having your characters reach to a flower or a tree or a post box is magical.”
pokemon  films  partnerships  GAMES  mobile  augmented-reality  o2o 
6 weeks ago by dancall
Snapchat AR Filter Turns Wrigley Field Into The Upside Down From Stranger Things - VRScout
Stranger Things fans get ready! Netflix is launching the third season of the massively popular show on July 4th and to help celebrate they’ve released a new Snapchat AR filter that opens a door to the creepy world of the “Upside Down” right in the middle of Chicago’s historic Wrigley Field.
augmented-reality  netflix  tv  mobile  snapchat 
7 weeks ago by dancall
Harry Potter: Wizards Unite will launch on June 21st | TechCrunch
After a year of teasing out Harry Potter: Wizards Unite, Niantic (the company behind Pokémon GO) and WB Games have at long last announced an official release date for the game: June 21st.
The news came this evening at a press event held just outside of Universal Studios’ Wizarding World (where else?). Though details were light, Niantic also confirmed plans to hold events similar to its Pokémon GO Fests for this new Potter title.
gaming  GAMES  pokemon  augmented-reality  films 
8 weeks ago by dancall
Google Launches AR Beauty Try-On |
Google has announced the launch of AR Beauty Try-On, which allows viewers to virtually try on makeup while following tips, product reviews and more from YouTube creators.
The tech giant has developed augmented reality (AR) tools to help creators build more immersive experiences for their products. This latest innovation utilizes machine learning and AR technology to offer realistic, virtual product samples that work on a full range of skin tones. Currently in alpha, AR Beauty Try-On is available through FameBit by YouTube, Google’s in-house branded content platform. M·A·C Cosmetics is the first brand to partner with FameBit to launch an AR Beauty Try-On campaign.
“We tested this experience earlier this year with several beauty brands and found that 30 percent of viewers activated the AR experience in the YouTube iOS app, spending over 80 seconds on average trying on lipstick virtually,” Google Head of Branded Experiences, AR and VR Aaron Luber wrote in a blog post.
google  youtube  adblocking  augmented-reality  future  luxury 
8 weeks ago by dancall
MAC Cosmetics tries on YouTube's newest AR ad formats | Mobile Marketer
MAC Cosmetics and Guerlain are the first beauty brands to test out Google's new ad products, including augmented reality (AR) on YouTube, 360-degree videos and livestreams. Google announced the immersive formats in separate blog posts, one on immersive experiences and the other discussing interactive ads.​
Estée Lauder-owned MAC partnered with YouTube's branded content studio, FameBit, to offer virtual try-ons of lipstick shades to viewers as they watched tutorials and product reviews. In a test earlier this year, 30% of viewers activated the AR experience in the YouTube iOS app and spent an average of more than 80 seconds virtually sampling multiple lipstick shades. The MAC try-on tool has a "Shop" button to let users make a direct purchase.
augmented-reality  youtube  advertising  future  luxury 
8 weeks ago by dancall
Netflix plans 'Stranger Things' AR mobile game | Mobile Marketer
Netflix next year will release a mobile video game based on its hit science-fiction horror series "Stranger Things," the streaming company announced in a panel discussion at the E3 gaming conference in Los Angeles. The role-playing game will resemble "Pokémon Go" in combining digital imagery with a player’s physical location based on Google Maps, Mashable reported.
 Next Games, the Finnish game developer that created a location-based augmented reality (AR) game based on AMC’s "The Walking Dead," is creating the “Stranger Things” game for iOS and Android devices, per an announcement. The game will challenge players to solve puzzles and work with other fans to fight evil forces from the Upside Down, the paranormal alternate universe that's a key part of the show.
tv  augmented-reality  pokemon  netflix  gaming  GAMES 
8 weeks ago by dancall
Asteroid AR (Via an FT article)
Augmented reality is not just for games. We believe that AR displays combined with inputs like eye-tracking cameras and brain-computer interfaces can be used to change the way that humans interact with machines.

At the same time, graphics and ML chips are becoming more powerful, allowing application software to do more and more things, creating an opportinity to build entirely new types of applications.
augmented-reality  sup  technology 
8 weeks ago by dancall
Location-Based AR Is Changing How The World Looks At Gaming - VRScout
Another, slightly cheesier, specter-based AR game, SpecTrek by Games4All will have you donning your ghost hunting cap in search of..well..ghosts! Not real ghosts, but virtual ones – so don’t get nervous!

Using your phone’s camera and GPS, you’ll walk around in search of hidden clues that will lead you to floating spectacles hiding in closets or parks.  Want to make the game even creepier? Play in the dark using a flashlight to navigate the area.
gaming  augmented-reality  mobile  maps  location 
10 weeks ago by dancall
Microsoft’s Minecraft Earth AR Experience Is Straight-Up Black Magic - VRScout
Last month, Microsoft celebrated the 10th anniversary of Minecraft with the reveal of Minecraft Earth, an upcoming Pokemon Go-like AR mobile game that brings all the crafting, exploration, and adventure of the original PC game to the real world.

The company promised fans of the historic franchise the opportunity to discover a variety of resources hidden throughout real environments, such as rare blocks, unique animal variants, and various other useful collectibles, as well as the ability to team-up with friends and take on difficult “Adventures”—Minecraft-themed minigames tied to specific real-world locations.
gaming  GAMES  pokemon  augmented-reality  future  mobile 
10 weeks ago by dancall
USA Today kicks off first AR game for Women's World Cup | Mobile Marketer
USA Today released two augmented reality (AR) experiences for the FIFA Women's World Cup, the soccer tournament that kicks off in France on June 8, according to an announcement shared with Mobile Marketer. The AR experiences aim to engage mobile readers with more immersive storytelling as the U.S. women's team seeks to win its second straight championship title.
The experiences include USA Today's first AR game called "Make the Save" that challenges players to test their virtual goalkeeping skills by blocking penalty kicks. USA Today captured the moves of Alyssa Naeher, the No. 1-ranked goalkeeper in the world, by using photogrammetry.
Its "Meet the Team" experience lets users learn about individual players on Team USA, set within a virtual soccer field. The interactive content also provides updates on the standing of the team during the tournament, recent match scores and game schedule.
augmented-reality  sportsrights  newspapers  creative 
10 weeks ago by dancall
Ikea testing new app with shoppable feed, AR | Retail Dive
Ikea on Tuesday announced it is in the "initial phases of testing" a new Ikea app with shopping capabilities, a company spokesperson told Retail Dive in an email. The spokesperson said the app will first launch in France and the Netherlands with plans to expand to other top markets by the end of the year.

The new app will also include shoppable content, product reviews, easier searching and browsing, and integrated AR functionality, according to company spokespeople.
retail  ecommerce  widgets  future  augmented-reality 
11 weeks ago by dancall
Baidu's facemoji keyboard boosts buzz for Paramount's 'Bumblebee' | Mobile Marketer
Baidu's Facemoji Keyboard generated buzz for Paramount's "Bumblebee" film, the "Transformers" sequel released in December. An interactive Bumblebee augmented reality (AR) emoji saw 4.1 million downloads, while a movie sticker pack was downloaded more than 600,000 times, per an announcement from Baidu shared with Mobile Marketer.
Facemoji rolled out AR emoji for Sanrio, the Japanese company whose best-known character is Hello Kitty, to bring cartoon characters "Gudetama the Lazy Egg" and the aggressive red panda "Aggretsuko" from Netflix to life. Sanrio's emoji generated downloads and revenue in the first few weeks of launch, per the announcement.​
films  apac  stats  casestudies  augmented-reality  baidu  emoji 
11 weeks ago by dancall
Google Rolls Out New AR Features For Its Lens App - VRScout
While VR technology may have been absent at this year’s I/O Developer Conference in Mountain View, California, Google did reveal several AR and machine learning-based updates coming soon to Google Lens.

Today, those improvements begin rolling out to iOS and ARCore compatible devices, offering users a bounty of helpful features designed to assist them throughout their day-to-day lives. For example, by activating Google Lens and aiming the camera at a written foreign language (Lens can detect 100 different dialects), the app will instantly detect the language presented and layer a translation directly on top of the original.
google  augmented-reality  maps  trends  future 
11 weeks ago by dancall
Pepsi kicks off summer with Instagram AR filters, 6-story inflatable flamingo | Marketing Dive
Pepsi declared an unofficial start to summer on Monday with the launch of #Summergram, according to a press release. The campaign makes available hundreds of summer-themed custom augmented reality (AR) filters on Instagram that are unlocked via QR codes. Hundreds of digital Pepsi #Summergram stickers will also be available on Instagram.
The themes — including "Turnt Not Burnt," "Catching Rays" and "Call Me on My Shell Phone" — will appear as graphic icons and QR codes on more than 200 million bottles of Pepsi, Diet Pepsi and Pepsi Zero Sugar. #Summergram statements and icons will also appear on 30 million fountain cups at restaurant and food service partners.
fmcg  augmented-reality  advertising  instagram 
12 weeks ago by dancall
Swiss airline brings vertical AR cabin views to web ads | Mobile Marketer
Swiss International Air Lines debuted a web ad that uses augmented reality (AR) to show an immersive view of its new business cabin, according to a press release shared with Mobile Marketer. Smartphone users can navigate a computer-generated version of a jet's interior and tap on "hot spots" to view more information about dining and video entertainment choices onboard.
Swiss worked with media agency Mindshare and immersive interactive technology group Coffee Labs to create the immersive WebAR vertical video ad. They developed the AR experience, which doesn't require a separate app download, using the Google Marketing Platform. Clicking on a banner ad opens the AR experience that begins by showing a virtual flight attendant transposed over a smartphone user's real surroundings, as a video demonstration shows.
advertising  augmented-reality 
12 weeks ago by dancall
Google Reveals Glass Enterprise Edition 2 AR Headset - VRScout
Earlier today, Google announced the latest addition to its Google Glass hardware line-up with Google Glass Enterprise Edition 2. The company promises the new AR headset will help businesses increase the efficiency of its employees by offering them hands-free access to a world of information in real-time.

Available exclusively for enterprise use, this newest iteration is built on Qualcomm’s Snapdragon XR1 platform and features a new AI engine, offering users a noticeably more powerful hardware experience. This has resulted in considerable improvements to power and performance—including an improved camera for higher quality video streaming and collaborative features—and opens up the possibility of computer vision and advanced machine-learning.
glass  augmented-reality  b2b  wave6  hardware  google 
12 weeks ago by dancall
Nike runs shoppable Snapchat lens to support women's soccer | Mobile Marketer
Nike this week sponsored its first shoppable Snapchat Lens for apparel as part of its campaign around the U.S. Soccer Women's National Team, which is preparing to play in the FIFA Women's World Cup next month in France, Front Office Sports reported.
The image-messaging app's augmented reality (AR) feature on May 9 let fans decorate their Snapchat selfies with virtual soccer jerseys and Nike's "Just do it" slogan.
It also let them tap their phone screens to virtually try on the jerseys and visit, where they could buy authentic team merchandise ahead of the tournament.
snapchat  ecommerce  augmented-reality  casestudies  sportswear  creative 
may 2019 by dancall
Four technologies to change events forever - Raconteur
Virtual engagement at events is also being revolutionised by virtual reality (VR) and augmented reality (AR), – a trend likely to accelerate.
Mr Thomson at Gallus Events thinks AR, where objects viewed in the real world are augmented by computer-generated visuals, could make content much more dynamic. Using enabled smart glasses, phones or tablets, attendees are already able to view supplementary information about seminars, or experience breathtaking mixed reality at exhibition stands.
ai  vr  augmented-reality  livevideo 
may 2019 by dancall
Helpful new visual features in Search and Lens
With new AR features in Search rolling out later this month, you can view and interact with 3D objects right from Search and place them directly into your own space, giving you a sense of scale and detail. For example, it’s one thing to read that a great white shark can be 18 feet long. It’s another to see it up close in relation to the things around you. So when you search for select animals, you’ll get an option right in the Knowledge Panel to view them in 3D and AR.
google  augmented-reality  search  recognition  ai 
may 2019 by dancall
Mercedes-Benz revs up Instagram AR filters in millennial campaign | Mobile Marketer
Mercedes-Benz released an augmented reality (AR) filter on image-sharing app Instagram — reportedly the first for a carmaker, the company said in an announcement shared with Mobile Marketer. The AR filter was inspired by a short film that Mercedes created for its new CLA Coupe, an entry-level car targeting millennials.
Instagram users who follow the @mercedesbenz account can select AR filters to decorate their pictures with computer-generated visuals that are inspired by the neon lights of Tokyo, as seen in a short film that accompanies the campaign.
The five-minute film, which Mercedes released on its YouTube channel, tells the story of a young man who wakes up to find he's being trailed by a hipper, teenage version of himself. They spend the day together and take a drive in the sporty coupe before the teenager disappears and the movie ends with the slogan: "Play by your rules." The final scene shows a young woman waking up to have a similar experience with her teenage self.
automotive  augmented-reality  creative 
may 2019 by dancall
Google Search upgrades AR and Lens features | Mobile Marketer
Google plans to show search results in augmented reality (AR) to help smartphone users see more vivid imagery when looking for information about topics, the company announced at its I/O 2019 developers conference. Google showed how brands can use AR for product information, including with a demonstration of sportswear brand New Balance letting mobile users virtually try on shoes.
Google Lens, which uses artificial intelligence (AI) to identify objects with a smartphone camera, added new features like visual language translation of signs, audio reading of text, video demonstrations of recipes seen in magazines and scanning restaurant menus to show the most popular dishes.
Google Assistant, the company's voice-powered virtual assistant, was upgraded to be 10-times faster in responding to spoken requests. Google plans to add a hands-free driving mode to Assistant to provide personalized suggestions on navigation, messages, calling and media. The company also introduced a newly designed Android Auto dashboard to make the in-car platform easier to use without distracting drivers.
google  augmented-reality  ai  recognition  trends  future 
may 2019 by dancall
Chinese AR start-up develops smart glasses to help police catch suspects | South China Morning Post
Using a pair of glasses to detect and locate criminals might sound like a futuristic scene from a Hollywood film, but it has already become a reality in China.
Beijing-based augmented reality (AR) company Xloong created such a set of smart glasses for Chinese police in 2017, according to a company brochure. When wearing the AR glasses, police can access real-time facial, identification card and vehicle plate information that are linked with a national database. The company said the AR glasses “free the hands” of police and “improve efficiency in discovering criminal suspects”.
The glasses are already being used by law-enforcement authorities at airports and highway inspection stations, the company said in the handout. Six local public security bureaus are also using the Xloong headsets, including those in Beijing, Tianjin and the Xinjiang Uygur autonomous region.
apac  glass  augmented-reality  ai  recognition  crime  funny  future 
may 2019 by dancall
Google Teases New AR Features For Its Search & Lens Apps - VRScout
Google Lens is also receiving an upgrade in the form of several practical AR-based tools. The company showed how users can point their camera at a restaurants menu to have Lens instantly highlight the menus most popular items and provide additional information on the dishes. When pointed at a check, Lens can also provide automatic tip calculation and even split the bill.

Using their Google Go programming language, they’ve also made several updates to live translation that will allow users to point their cameras at the text to instantly convert it into their preferred language. There’s also the option to listen to the text via translated audio.
google  augmented-reality  future  cameras  ai  recognition  mobile 
may 2019 by dancall
Strike A Pose With Detective Pikachu In Google’s Latest AR Playmoji Release - VRScout
To help celebrate this momentous occasion, Google has teamed up with Warner Bros. Studios to deliver an official Detective Pikachu Playmoji pack for their Google Playground application. Available on Google Pixel and select LG and Motorola devices, this latest AR sticker pack introduces several animated Pokemon characters for you to pose and interact with throughout various real-world environments.
films  augmented-reality  partnerships  google  mobile 
may 2019 by dancall
Pokémon Pass app trades virtual rewards for Target visits | Mobile Marketer
Pokémon released a mobile app that urges customers to visit select Target stores to collect in-game rewards. The Pokémon Pass app will let players of "Pokémon: Let's Go, Pikachu!" and "Pokémon: Let's Go, Eevee!" add uniquely colored virtual creatures to their game while visiting Target between May 11 and June 23, according to a company announcement.
Pokémon Trainer Club account owners can get exclusive digital rewards when they're at designated retail locations. Pokémon Pass uses geolocation to notify players automatically of nearby rewards when they're in Target stores.
pokemon  retail  GAMES  augmented-reality  competition  partnerships 
may 2019 by dancall
Admix – Make money from VR, AR and games - ads for publishers & games makers
Your content, your ads. Using our Unity plugin, you decide if you want to place standard banners, videos, or bespoke 3D formats. It only takes a few minutes, so you can focus on what you do best: creating great content.
vr  augmented-reality  advertising  new-companies 
may 2019 by dancall
7-Eleven weaves 'Pokemon' AR experiences into loyalty app | Mobile Marketer
Convenience store chain 7-Eleven added "Pokemon" features to its loyalty app as part of a promotional tie-in for the movie "Pokemon Detective Pikachu," which premieres May 10 in U.S. theaters. The promotion includes augmented reality (AR) experiences, photo filters, movie-themed collectibles, discounts on coffee and an Instagram sweepstakes, the company announced.
The "Ryme City Neighborhood Watch" AR experience will have a new "Find the Missing Pokémon" activity each week that unlocks rewards for players including free food and drinks at 7-Eleven.
films  gaming  pokemon  augmented-reality  creative 
april 2019 by dancall
Shutterstock brings AR shopping to life in updated iOS app | Mobile Marketer
Stock photo and audio company Shutterstock added an augmented reality (AR) feature to its iOS app to let customers view computer-generated images from its library against the wall of a room. The feature targets retailers and restaurant owners who use Shutterstock's images for interior decorating, per a company announcement.
IPhone or iPad users can tap a "view in room" button in the app to see Shutterstock's 250 million photos in AR, the technology that overlays digital images on the real world through a smartphone camera. The feature lets users position the image on a wall to see how it looks and fits before licensing it in physical artwork.​
augmented-reality  ecommerce 
april 2019 by dancall
Jack Daniel's turns bottles into pop-up books with AR app | Mobile Marketer
Jack Daniel's, the Tennessee Whiskey brand owned by wine and spirits maker Brown-Forman, this week released an augmented reality (AR) app that brings its whiskey bottles to life. The Jack Daniel's AR Experience app lets mobile users scan any of its bottles to unlock a series of pop-up book style dioramas that tell the history of the brand.
The first AR experience transforms the front label into a miniature version of the Jack Daniel Distillery in Lynchburg, Tennessee. The second experience shows how the whiskey is distilled and aged, and the third features stories about the original Jack Daniel, who was born in 1850.
The spirits brand worked with Tactic, a San Francisco-based company specializing in the production of immersive experiences, to develop the app. The mobile tool is available for free from Apple's App Store and Google Play.
alcohol  augmented-reality 
april 2019 by dancall
Puma's latest sneakers come to life in AR app | Mobile Marketer
Wearers can download the app from Apple's App Store or Google Play to access the features, which include photo and video filters, games and special effects that mobile users can share on social media.​ The "fire filter" lets users virtually light their sneakers on fire, and is the first of several filters Puma will roll out in the coming months.
The mobile AR game, "LQDASH," challenges a user's agility for the chance to win a pair of the limited-edition shoes. Separate from the app experience, an AI-powered lookbook of sneaker and street fashion was created by INPHANTRY based on images that were generated as the AI learned to recognize the sneaker in different backgrounds.
sportswear  augmented-reality  mobile  GAMES 
april 2019 by dancall
How 5G Could Be Rocket Fuel To Retail |
South Korea’s SK Telecom and retail conglomerate Shinsegae Group have joined forces on 5G retail, for instance. They plan develop new business models and services centered around 5G technology. The recent deal calls for the companies to develop what a report called “5G-based business models that can be applied to Shinsegae’s department stores and discount store chain E-Mart as well as various shopping malls.”

That effort will apparently involve virtual reality (VR) along with augmented reality (AR). The plan is to use VR technology to enable consumers to shop via digital platforms instead of inside brick-and-mortar locations, though no further details were immediately available.

That’s not to count out the U.S. when it comes to the potential and reality of 5G technology for commerce. The wireless industry association CTIA released a report that said the U.S., in terms of readiness, deployments and spectrum allocation, is leading the transition to the new telecommunications standard. However, it does struggle in two areas: mid-band spectrum and national strategy. Even so by the latter part of 2019, the U.S. should have 92 commercial 5G deployments, versus south Korea’s 48, 16 in the U.K. and none in China.
5g  retail  apac  future  vr  augmented-reality 
april 2019 by dancall
Is Google Building an "Internet of Places?" | Street Fight
The analogy for visual search is that the camera is the search box. Physical items are search terms, and informational overlays are results. So that raises the question, what’s the search index? Just as Google indexes the web with a relevance algorithm, what’s the physical-world equivalent?

The answer is the “Internet of Places,” another term for the AR Cloud. Google will get started with existing assets like its vast image database for AR object recognition. Street View Imagery will power storefront identity in Google Lens, while its Maps API will arm AR apps with real-world geometry.

Similarly, Google’s gravitational pull allows it to get its hands on valuable data sets, such as 3D maps of building interiors like Lowes Hardware. And its Waymo autonomous vehicle (AV) division will generate even denser point clouds for AR, given intensive 3D mapping needs of AVs.
google  maps  augmented-reality  trends  future  location  local 
april 2019 by dancall
BBC Drops First Trailer For Interactive Doctor Who VR Animation - VRScout
Today, BBC has delivered our first look at the 13-minute interactive journey with an action-packed trailer full of holograms, explosions, and plenty of cataclysmic predictions from a fast-talking Timelord. You know, just your typical Doctor Who shenanigans.
content  tv  vr  augmented-reality 
april 2019 by dancall
Kind exposes sugar content in its competitors' products | Food Dive
Kind Snacks hasn't given up on its crusade against added sugars in the snack industry.
The snack bar maker debuted on Wednesday an augmented reality installation pop-up called Sweetners Uncovered in New York City and an online database to showcase the different sweeteners and sugar sources hidden in top-selling snacks — including many of Kind's competitors like Kellogg and General Mills. 
Kind CEO Daniel Lubetzky told Food Dive that about six months ago the company was working with public health experts to file a petition with the U.S. Food and Drug Administration to update how the agency regulates nutrient content claims on food products. He was "blown away" by the amount of sugars and sweeteners they found. This prompted Kind to launch the website and pop-up to highlight this widely-used ingredient. 
food  augmented-reality 
april 2019 by dancall
Our First Look At The US Army's Controversial HoloLens AR Headset - VRScout
According to CNBC, this modified version of the HoloLens 2 will be used on and off the battlefield.
During November of last year, it was reported that Microsoft would be entering a $479M contract with the United States military to supply the Army with 100,000 modified HoloLens headsets. That following February, A group of Microsoft employees released a statement to Microsoft CEO, Satya Nadella, and its president, Brad Smith, condemning the actions of the company and expressing outrage over the potential use of HoloLens technology for combat purposes.
vr  augmented-reality  military  hardware 
april 2019 by dancall
Snapchat's 'Landmarkers' Update Brings Famous Structures To Life In AR - VRScout
Morphing your face and adding dog ears through Snapchat’s AR filter is definitely fun party trick and good for a few laughs, but the company sees its technology offering so much more, and by so much more I mean turning surrounding landmarks into rainbow-puking cartoon characters.

Snapchat Landmarkers is a new AR lens that turns famous man-made structures, such as the Eiffel Tower, into goofy animated characters that stretch up into the air and vomit brightly-colored rainbows; transforming NYC’s Flatiron Building into the tallest cheesiest pepperoni pizza structure you’ve ever seen.
snapchat  maps  augmented-reality  location 
april 2019 by dancall
Gartner: 5G will drive 100M people to shop in AR by next year | Mobile Marketer
The rollout of high-speed 5G mobile service is set to drive growth of augmented reality (AR) shopping to 100 million consumers by next year, researcher Gartner estimates. Retailers will add AR technology, which overlays digital images on a person's view of the real world, to their stores and e-commerce channels to provide more immersive experiences for shoppers.
Almost half (46%) of retailers plan to deploy either AR or virtual reality (VR) technology, which provides a completely immersive view of a computer-generated world, by next year, per the Gartner report shared with Mobile Marketer. The technologies can help shoppers virtually try on products through advanced graphical visualization and simulation.
5g  augmented-reality  ecommerce  predictions  retail  future 
april 2019 by dancall
Learn About Food Pairing Through The Angry Orchard AR App - VRScout
One of the biggest national brand cider makers, Angry Orchard, is looking to change how people think about food pairing by educating foodies (and even non-foodies) on how their favorite dish and different ciders can complement each other – delivering a whole new eating and drinking experience.

To do this, Angry Orchard has launched an AR app called Angry Orchard Cider & Food, that will help you pair your favorite Angry Orchard ciders with foods that will harmoniously complement one other and tantalize even the pickiest of pallets.
food  alcohol  augmented-reality 
march 2019 by dancall
Chiquita unpeels AR Snapcodes for World Banana Day | Mobile Marketer
Chiquita is celebrating World Banana Day by putting scannable codes on 200 million of its iconic blue banana stickers. The company partnered with Snapchat to create Snapcodes that mobile users can scan with the image-messaging app to unlock augmented reality (AR) experiences, according to an announcement shared with Mobile Marketer.
Chiquita is sponsoring several of Snapchat's AR formats as part of the campaign. A world lens turns users into a dancing banana character; a face lens transforms their selfies into a Chiquita banana and a gamified lens challenges players to catch falling bananas in a virtual fruit bowl to score points.
While World Banana Day is on April 17, the campaign will run through the end of May. Chiquita worked with creative agency Dffrnt Media to develop the effort, which kicks off next month in the U.S. and rolls out worldwide in the following weeks.
augmented-reality  food  snapchat  creative 
march 2019 by dancall
NBA lets Magic Leap users watch live AR basketball | Mobile Marketer
The National Basketball Association (NBA) unveiled an app for the Magic Leap One augmented reality (AR) headset that lets wearers watch live games on virtual screens, Magic Leap announced. The app shows games, replays, highlights, team information and player statistics on multiple computer-generated displays.
To see live games, viewers need an NBA League Pass or NBA Single-Game subscription, but the app also has a catalog of free, on-demand content for Magic Leap One users. The NBA app lets viewers watch live games and on-demand video on separate screens that can be virtually pinned throughout a headset wearer's surroundings.
The NBA collaborated with Magic Leap and broadcaster Turner Sports to develop the NBA App on Magic Leap.
sportsrights  magicleap  vr  augmented-reality  hardware  content  livevideo 
march 2019 by dancall
Burger King sets rivals' ads aflame with AR app | Mobile Marketer
Burger King is offering mobile users in Brazil a free Whopper for virtually setting fire to the ads of its rivals, The Drum reported. The burger chain's app shows a "Burn That Ad" banner that mobile users can tap while pointing their smartphone camera at the print, coupon and billboard ads from competitors like McDonald's.
As a video spot for the campaign shows, Burger King's app uses augmented reality (AR) to overlay digital images of a blazing inferno that burns away competitors' ads to reveal a mobile coupon for a free Whopper sandwich from the chain's nearest location.
Burger King expects to give away about half a million Whoppers during the campaign, which highlights the pre-ordering, payment and pickup features of BK Express. Agency David São Paulo developed the campaign for Burger King Brazil.
funny  creative  widgets  augmented-reality  food  recognition  ai  ideas 
march 2019 by dancall
Miller Lite, Angry Orchard uncap AR-linked bottles | Mobile Marketer
Angry Orchard, the brand of hard cider marketed by Samuel Adams brewer Boston Beer Co., this week debuted its Cider+Food app for Apple smartphones and tablets. The app features an augmented reality (AR) experience that helps users find the best food to pair with hard cider, the company announced.
The app lets mobile users scan specially marked bottles of Angry Orchard to unlock a digital experience guided by head cider maker Ryan Burk, who shares his tasting notes, recipe pairings and more. Angry Orchard worked with technology partner Rightpoint to develop the AR app, which also lets users take a virtual 360-degree tour of the apple trees at its cidery.
alcohol  augmented-reality 
march 2019 by dancall
Our First Look At 'Harry Potter: Wizards Unite' AR Experience - VRScout
Thanks to the massive popularity of Pokemon GO, augmented reality-based scavenger hunt experiences have become all the rage among mobile developers. Whether it be hunting down genetically mutated dinosaurs in Jurassic World Alive, or mowing down waves of flesh-hungry walkers in The Walking Dead: Our World, it’s clear other major properties have taken notice of Niantic’s winning formula and are keen on cashing in themselves.

In 2017 it was revealed that Warner Bros had launched a partnership with Niantic to develop their own Pokemon Go-style AR game set within the Wizarding World of Harry Potter. Yesterday, we finally received an update on the long-awaited magical experience, and it’s safe to say Harry Potter: Wizards Unite is shaping up to be the next big hit on smartphones.
augmented-reality  films  mobile  GAMES  pokemon  location 
march 2019 by dancall
HBO Crowns Snapchat as King of Its 'Game of Thrones' Augmented Reality Promotion at SXSW « Mobile AR News :: Next Reality
In one experience, fire and ice envelope a map of Westeros, while another experience ignites a "Hand of the King" replica pin with flames. On banners throughout the experience, blood-red thrones emerge from behind portraits of the show's characters, while in a tent devoted to Daenerys, the shadow of the Mother of Dragons appears alongside silhouettes of her Unsullied army.
The activation is part of the larger "Bleed the Throne" campaign, which serves not only to promote the new season, but also to assist the American Red Cross in soliciting blood donations.
snapchat  augmented-reality  csr  qr  tv  partnerships 
march 2019 by dancall
Macy's expands AR beauty try-ons to all app users | Mobile Marketer
Macy's expand an augmented reality (AR) feature to all mobile app users, per an announcement. Working with AR beauty company Modiface, the Macy's app this spring will let mobile users virtually try on more than 1,000 cosmetics products among major brands. The experience will also be available to customers at select locations nationwide later this spring via in-store beauty displays.
The expansion follows a successful test with a small number of users in the fall of 2018 that let users virtually trial a variety of lip products. Once available, shoppers will be able to test single products or entire looks and share the looks on social media or with friends.
luxury  retail  augmented-reality 
march 2019 by dancall
Hermes adds augmented reality video messages to its parcels | Mobile Marketing Magazine
Consumer delivery company Hermes wants to make package deliveries more personalised and meaningful by providing the sender with a way to connect to the recipient via a personal video message.
Using Hermes Play, which was created by the company’s Innovation Lab, senders will be able to pre-record a personal message which is then uploaded via the Hermes Send app, formerly myHermes. Working similarly to a QR code, a 2D barcode is added to the parcel label and the recipient is able to scan this barcode with their phone or table to view the video message. More excitingly, the video will be played using augmented reality – playing it on top of the parcel itself. All videos will be saved for 30 days and can be downloaded and shared on social media.
augmented-reality  ideas  delivery 
march 2019 by dancall
AR in Local Commerce: Google Shows the Way | Street Fight
Compared to other forms of digital interaction, like text search, AR has a more intuitive connection between the digital and physical. And because AR, and its iterations like VPS, happen in close proximity to the search subject, it has implications for greater user intent and thus conversions to buy items in view.  

That’s one reason why Google is investing heavily in AR (see presentation below). Another reason is that VPS positions Google in the last mile to the cash register. Beyond urban walking directions, VPS’ true endgame is indoor retail assistance—everything from in-aisle navigation to product info. 

This in-aisle domain is currently underserved for immersive shopper engagement, as Walmart is well aware. And it’s a holy grail for Google, given that it positions the search giant in the last mile to the cash register where it can better track and attribute that O2O conversion path. 
google  retail  augmented-reality  future  search  o2o 
march 2019 by dancall
Kabaq Helps You Settle On A Meal With Ultra-Realistic AR Menus - VRScout
This is why I got quite excited when I heard about a start-up called Kabaq, which is using AR to help you make your mind up based on what a dish actually looks like, and their 3D renditions are so realistic that you can practically smell or taste them.  

Kabaq Co-Founder Alper Guler explains that for the past two years his team has been perfecting a proprietary process for creating hyper-realistic culinary models – one of the most difficult products to capture in 3D. They optimize the content for augmented reality, then manage and distribute it agnostically to all AR-supported platforms for their clients, which now include Dominos, Grubhub, Subway and Dunkin. You can even preview what your wedding cake would look like at Magnolia bakery.
food  augmented-reality  funny  new-companies 
february 2019 by dancall
AR Will Spark the Next Big Tech Platform—Call It Mirrorworld | WIRED
Google Earth has long offered a hint of what this mirrorworld will look like. My friend Daniel Suarez is a best-selling science fiction author. In one sequence of his most recent book, Change Agent, a fugitive escapes along the coast of Malaysia. His descriptions of the roadside eateries and the landscape describe exactly what I had seen when I drove there recently, so I asked him when he’d made the trip. “Oh, I’ve never been to Malaysia,” he smiled sheepishly. “I have a computer with a set of three linked monitors, and I opened up Google Earth. Over several evenings I ‘drove’ along Malaysian highway AH18 in Street View.” Suarez—like Savage—was seeing a crude version of the mirrorworld.
augmented-reality  future  GAMES  magicleap  trends 
february 2019 by dancall
LEGO launches eight AR-focused sets | TechCrunch
The sets range from $20 to $130 and offer experiences that adapt as the story continues to roll out. The addition of a digital component gives the company a bit of leeway here when it comes to building out things over time. Those who don’t buy a set can also use the app to play a standalone game from the point of view of the ghosts — though obviously the whole thing is more heightened if you own the physical LEGO.

The sets are completely new — built from the ground up to support AR, unlike those shown at WWDC. Also, interestingly, the company didn’t use ARKit or ARCore to build out the experiences, instead opting for the more robust model recognition of Vuforia’s SDK.
toys  augmented-reality  shopping 
february 2019 by dancall
Google is letting some users test its AR navigation feature for Google Maps - The Verge
At last year’s I/O developer’s conference, Google showed off a new augmented reality feature for Google Maps, which would provide people with directions from your phone’s camera in realtime. As my colleague Chaim Gartenberg noted, it’s a bit like what was promised with Google Glass, but without the headset. The Wall Street Journal’s David Pierce got to try out an early version of the feature.

He says that while it “isn’t likely to be your primary turn-by-turn option, it’s a huge step in the right direction for Google Maps.” He described how the feature worked — the app picks up a person’s location via GPS, and then uses Street View data to narrow it down to your exact location. Once his location was pinned down, it displayed big arrows and directions in his screen. “It was as if Maps had drawn my directions onto the real world, though nobody else could see them.”
google  maps  augmented-reality  trends  future  mobile  android 
february 2019 by dancall
Devils Backbone brings beer packaging to life with AR | Mobile Marketer
Craft brewery Devils Backbone aims to connect with beer lovers with its latest packaging that comes to life on mobile screens in augmented reality (AR), which overlays digital images on the real views of a smartphone camera. Devils Backbone also created an app for Apple and Android devices, per an announcement shared with Mobile Marketer.
By scanning printed QR codes on its packaging with a cell phone camera, viewers can see animated stories about its Vienna Lager, Golf Leaf Lager and Striped Bass Ale, letting the brewer tell the story of its beer.
The Vienna Lager features a barn swallow that does bird impressions; the Striped Bass Pale Ale has a soulful bass fish that sings about oyster restoration and clean water in Chesapeake Bay; and Gold Leaf Lager shows an impatient dog whose personality contrasts with the brewer's "Slow by nature" slogan.
augmented-reality  alcohol 
february 2019 by dancall
Helzberg Diamonds debuts in-store AR feature | Retail Dive
Helzberg Diamonds launched an in-store augmented reality feature called the Helzberg Virtual Ring Experience, which allows shoppers to virtually try on more than 100 different ring styles, according to a company press release provided to Retail Dive.

The in-store screen uses motion sensors and a palm rest to let shoppers view rings from multiple angles, and also allows customers to take photos of their different ring selections and share them with family and friends through social media and email.
augmented-reality  retail  future 
february 2019 by dancall
Snapchat Scores A Slam Dunk With LeBron James AR Lens - VRScout
A new Snapchat AR filter for House of Hoops by Foot Locker will have King James (as he’s known in some circles) bursting right out of a Nike poster in super slow-motion. As the 2D image of the legendary athlete morphs into reality as a 3D digital model, it slowly speeds up into real-time just as King James soars overhead and slams the basketball through the hoop with one of his powerful, iconic slam dunks. He slams the ball with so much authority, in fact, that at one point he almost popped a basketball.
celebrity  augmented-reality  sportswear 
february 2019 by dancall
Warby Parker eyes mobile AR with virtual try-on tool | Mobile Marketer
Warby Parker, the direct-to-consumer (DTC) retailer of prescription glasses, introduced a virtual try-on tool in its iPhone app that lets shoppers pick frames and see how they look with an augmented reality (AR) overlay. The new feature marks a return to AR technology for the retailer, which previously removed a similar virtual try-on tool from its website because of technical challenges, TechCrunch reported.​
The company developed the feature with Apple's ARKit, which the iPhone maker introduced in 2017 to help software designers more easily integrate AR capabilities into their mobile apps. Because Warby Parker's new virtual try-ons rely on the same technology that powers Apple's FaceID feature, it's only available on the iPhone X or newer models.​
Warby Parker's app uses a proprietary algorithm to more accurately place the virtual frames on a user's face. Shoppers also can take a screenshot to share with friends and get a second opinion on styles.
ideas  augmented-reality  luxury  new-companies  retail  ecommerce 
february 2019 by dancall
Lancô​me partners with Alibaba on AR game | Retail Dive
L'Oréal Group's Lancôme worked with Alibaba’s cloud computing unit to unveil a Chinese New Year campaign that includes an augmented reality game, as well as a pop-up store in Harbour City, Hong Kong in celebration of the Year of the Pig, according to an Alibaba Cloud press release.

The AR game is played by smartphone, and allows users to hunt for and capture AR images of Lancôme's signature beauty product Genifiques, and in the process send their new year wishes for a chance to win prizes, the release stated.
luxury  augmented-reality  creative  apac  competition 
february 2019 by dancall
Shackleton Whisky uncaps Shazam-powered AR expedition | Mobile Marketer
Shackleton Whisky teamed with Apple-owned Shazam on a branded augmented reality (AR) experience that places smartphone users in a 3D version of Antarctica, per an announcement shared with Mobile Marketer. Shazam users can tap the camera icon on the app and scan a "peel to reveal" sticker on a Shackleton gift box to experience explorer Sir Ernest Shackleton's 1907 British Antarctic Expedition.
The "Discovered Under Ice, Served Over Ice" experience also shows users how the whisky was developed after the discovery of 11 intact bottles of Mackinlay's brew that had been left behind at Shackleton's base camp and sat frozen for more than 100 years. Master Blender Richard Paterson analyzed the liquor and created a new modern Scotch called Shackleton Whisky.
Software developer Zappar developed the AR experience using ZapWorks and 3D Studio Max technology. The AR experience works with Android and iOS devices.
shazam  augmented-reality  creative  alcohol 
february 2019 by dancall
Wanna Kicks, a new AR app from Wannaby, lets you virtually ‘try on’ your next pair of kicks | TechCrunch
Wannaby, a startup out of Belarus that is building “AR commerce” experiences, has launched a beta of its latest app, which aims to make it easier to find the perfect sneakers.

Dubbed “Wanna Kicks,” the iOS app uses augmented reality to let you “try on” various pairs of sneakers. You simply choose a pair of kicks from the list of 3D models, point your camera at your feet and — bingo — you’re now virtually wearing your chosen footwear.
augmented-reality  ecommerce  new-companies  sportswear  creative 
january 2019 by dancall
Oreo snacks on AR with Snapchat lenses, digital stickers | Mobile Marketer
Oreo is rolling out a European campaign with image-messaging app Snapchat that celebrates "the playful side within all of us," Campaign reported. The "Oreo People" effort includes special packaging with Snapcodes that mobile users can scan to unlock a cookie-themed augmented reality (AR) lens, filters and digital stickers of "Oreoji" characters.
The Mondelez-owned brand is placing the Snapcodes on 134 million product packages throughout Europe. Oreo fans in the U.K. can access a video game that challenges players to virtually "zorb" — roll downhill inside a transparent ball — while dodging obstacles.
fmcg  snapchat  qr  augmented-reality  GAMES  competition 
january 2019 by dancall
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