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Cadbury Inventor - Home
We scoured the nation for the finest inventors to create a new Cadbury Dairy Milk flavour... and now it's time for you to cast your vote for which of our three shortlisted bars will go down in history as a permanent part of our Cadbury Dairy Milk range.

So what are you waiting for? Give your taste buds a treat, try all three, and tell us which flavour you Go Madbury for!
fmcg  competition 
4 days ago by dancall
Pot Noodle launches revision powered vending machine for students | PR Examples
Built with a front facing touch pad screen, the vending machine will display certified exam board questions to test students across a number of academic fields all the while offering up general revision tips.

Correct answers will award the studious with free Pot Noodles packs among other prizes including a special golden ticket entitling one lucky recipient to a year’s worth of tuition fees.
vending  funny  fmcg  education 
22 days ago by dancall
PepsiCo Ups Its QSR Innovation Game | PYMNTS.com
When it comes to innovation, go to the source. And when it comes the task of feeding people, that means to go to the people who provide the beverages.
In other words, PepsiCo Inc. has joined the ranks of companies and brands setting up innovation labs. According to a statement, the beverage behemoth has “announced the launch of PepsiCo Foodservice Digital Lab, a first-of-its-kind suite of capabilities built to connect foodservice operators with the companies, services, insights, and solutions best suited for their specific digital and online needs.”

Innovation labs and technology and business incubators are nothing new, of course, but the rise of eCommerce, omnichannel retail, digital payments and other such efforts has provided fresh fuel and motivation to that trend. In the case of PepsiCo, the company said it plans to make use of “proprietary and syndicated research into restaurant and food ordering interactions” to “teach operators how to identify and deploy technology solutions that benefit their business.”
fmcg  hackday  trends  future  new-companies 
22 days ago by dancall
Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing | Marketing Dive
By focusing on amplifying the voices of Corn Nuts' most ardent and surprisingly young fans, Hill, who personally handles the Corn Nuts' Twitter feed from her phone, has grown the account's followers from 650 to 21,000 and has helped to increase repeat purchases from millennials by 12%, according to company figures shared with Marketing Dive.

"It's absolutely translated to sales for us," Imaizumi said of the Twitter strategy.

Corn Nuts also saw sales jump 12% in regular retail stores and 4% in convenience stores across Q4 2018 and Q1 2019, or roughly the period when Hill took over on Twitter. That broke a years-long run of flat or declining sales for the product, according to Imaizumi.
fmcg  twitter  casestudies  social-networks 
24 days ago by dancall
Pepsi kicks off summer with Instagram AR filters, 6-story inflatable flamingo | Marketing Dive
Pepsi declared an unofficial start to summer on Monday with the launch of #Summergram, according to a press release. The campaign makes available hundreds of summer-themed custom augmented reality (AR) filters on Instagram that are unlocked via QR codes. Hundreds of digital Pepsi #Summergram stickers will also be available on Instagram.
The themes — including "Turnt Not Burnt," "Catching Rays" and "Call Me on My Shell Phone" — will appear as graphic icons and QR codes on more than 200 million bottles of Pepsi, Diet Pepsi and Pepsi Zero Sugar. #Summergram statements and icons will also appear on 30 million fountain cups at restaurant and food service partners.
fmcg  augmented-reality  advertising  instagram 
24 days ago by dancall
Pepsi Supply Chain Jolt Via Blockchain | PYMNTS.com
Blockchain is increasingly moving away from its ties to cryptocurrencies, and gaining traction in making supply chains more efficient and transparent. In support of that notion, news came that food and beverage juggernaut PepsiCo has trialed a blockchain project, resulting in a 28 percent gain in efficiency.

As reported by CoinDesk, the trial, “Project Proton,” was set to attack “industry challenges” in programmatic advertising. The company’s partner, media agency Mindshare, said that the trial, focused on supply chain reconciliation, used Zilliqa’s blockchain offering, and leveraged smart contracts to automate part of the supply chain. In addition, the 28 percent efficiency gains were measured in terms of cost per viewable impressions (where businesses pay for ads that are genuine).
fmcg  blockchain  advertising  agency  casestudies  future 
4 weeks ago by dancall
Schick maker snags Harry's for almost $1.4B | Retail Dive
Edgewell Personal Care Company, which runs shaving brands Schick, Wilkinson Sword, Edge, Personna and Skintimate, is adding startup Harry's to that portfolio, the company announced on Thursday. Edgewell will combine with Harry's in a cash and stock transaction that values Harry's at $1.37 billion, according to an Edgewell press release. About 79% of that will be paid in cash and 21% in Edgewell common stock, and in the end Harry's shareholders will own about 11% of Edgewell.

When the deal closes, Harry's co-Founders and co-CEOs Andy Katz-Mayfield and Jeff Raider will join Edgewell's executive team as co-presidents of U.S. operations, the company said. The combined company, however, will be led by Edgewell executives, including President and CEO Rod Little, Chief Operating Officer Colin Hutchison, who also leads the international division, and CFO Dan Sullivan, among others.
deals  new-companies  fmcg  trends  membership 
4 weeks ago by dancall
Coca-Cola Launches Dark Spirit Mixers | Stylus
The market for mixers designed for dark spirits is booming, growing at a rate of 47% year-on-year (Imbibe, 2018). Recognising this potent commercial opportunity, Coca-Cola GB has launched a range of four signature flavoured drinks designed to be mixed with rum, whisky and bourbon.

The mixers are available in four flavours: herbal, smoky, spicy and woody, and contain ingredients from rosemary and jasmine to ambrette seed and lemongrass. The drinks were created in collaboration with a team of expert mixologists, including Barcelona bartender Adriana Chia and London bar manager Alex Lawrence, previously at Dandelyan (voted World's Best Bar in 2018).
alcohol  fmcg  trends 
4 weeks ago by dancall
Razor startup Harry’s will be acquired by Edgewell Personal Care for $1.37B | TechCrunch
Edgewell Personal Care, which owns brands like Schick (razors), Banana Boat (sunscreen) and Wet Ones (moist wipes), is adding Harry’s to that list in a $1.37 billion acquisition.
Founded in 2013, Harry’s is part of the current wave of brands using the internet to sell products directly to consumers. (In addition to razors, it also sells shower and face care products, and operates the Flamingo brand of women’s razors.)
It’s a trend that the established consumer giants have noticed, with Unilever acquiring Dollar Shave Club and Procter & Gamble acquiring Walker & Company.
membership  fmcg  deals 
5 weeks ago by dancall
Unilever tests voice-powered ads on Spotify | Mobile Marketer
Unilever this month will test ads on audio streaming service Spotify that respond to verbal commands from listeners, Ad Age reported. By saying "Play now" when prompted by an audio commercial from personal care brand Axe, users can access a curated music playlist that includes ads.
Voice-powered ads only work for Spotify users who allow the app to access the microphone of a wireless device. They can change their app settings to disable the feature at any time. Spotify has limited the test to a group of U.S.-based listeners of its free, ad-supported service, according to Variety.
Spotify sees voice-powered controls on mobile devices and smart speakers as a key part of getting its service on more platforms. "We believe voice — really across all platforms — are critical areas of growth, particularly for music and audio content," Daniel Ek, Spotify co-founder and CEO, said this week in its earnings call with analysts.
spotify  future  advertising  voice  fmcg  creative 
5 weeks ago by dancall
Febreze drops fresh album of musical ads | Mobile Marketer
Procter & Gamble's Febreze air freshener brand released an eight-track album of musical advertisements that have gained a following on social media, according to a company announcement. "The Freshness" is now available on a microsite and will hit streaming platforms this month.
Febreze has released musical ads on digital and terrestrial radio platforms since 2015. The brand observed that the ads had gained a following among social media users who joked about being "fooled into liking ads" and asked the brand to release full songs, per the announcement.
funny  content  fmcg  music  stunts 
march 2019 by dancall
Jorge Paulo Lemann is a ‘terrified dinosaur’. But he is not lying down | Brazil Journal
Like I said, we were stuck in our way [mindset] of the 'solid brand' and ‘that’s going to be important’, then all of a sudden these new things come in, and we went to a board meeting at a restaurant and there were 200 craft beer brands in the restaurant, and none of ours. Things like that…. So, it surprised us, but we reacted. We bought 20 craft companies, we have taken some guys on board, and we are learning a lot from them. In the international markets, we won’t be surprised. If any craft beer appears in Argentina or Brazil and it looks good, we will buy it right away.
fmcg  alcohol  future  trends 
march 2019 by dancall
Nutella serves up free samples to Alexa, Google Assistant users | Mobile Marketer
Nutella, the brand of hazelnut spread marketed by confectionary giant Ferrero, helped people celebrate National Pancake Day on March 5 by letting them order free samples from the voice-powered Amazon Alexa or Google Assistant, according to a company announcement shared with Mobile Marketer.
Customers must register a name and address at the Send Me a Sample website before placing an order. After creating an account at the site, customers can simply say "Send me a sample of Nutella" to either virtual assistant to activate the offer and receive the sample by mail.
Ferrero is reportedly the first company to use Send Me a Sample's voice-powered technology in the U.S., per the details shared with Mobile Marketer. Other products available for sampling include Butterfinger candy and Diet Coke.
voice  ecommerce  fmcg 
march 2019 by dancall
Tic Tac taps Instagram Stories, 6-second bumpers for campaign around sharing | Marketing Dive
Ferrero brand Tic Tac Gum will debut two new 15-second spots that will air on TV, digital and social media channels, according to details shared with Marketing Dive. 
The campaign, "Refreshing. Delicious. Fun," focuses on the idea that the act of sharing can inspire unique and fun experiences. One commercial promotes the brand's freshmint flavor, while the other highlights the watermelon flavor. 
The effort includes four six-second bumpers and three Instagram Stories/Facebook feed posts. It is the first created and produced for the brand by Laundry Service, which Tic Tac named its creative agency of record in August 2018. 
fmcg  instagram  creative  advertising 
march 2019 by dancall
Danone links illustrated yogurt packaging to Spotify playlists | Mobile Marketer
French food group Danone teamed up with Spotify on an artistic campaign for its Light & Free yogurts aimed at young adults. The "Light and Free Ink" campaign in the U.K. includes customized packaging with Spotify QR codes that unlock a curated playlist until March 31, Mobile Marketing Magazine reported.
U.K. street artist Nerone, designer Morag Myerscough, illustrator Justin Poulter and graphic artist Neil Stevens designed the Light & Free packaging and selected songs for each Spotify playlist.
Danone will run video and display ads on Spotify to urge listeners to visit a music hub for Light & Free, a sugar- and fat-free Greek yogurt that comes in eight flavors.
fmcg  music  spotify  qr 
march 2019 by dancall
Kellogg's Works With Accenture For VR & Eye Tracking Merchandise Plan - VRScout
When it came down to strategizing the best placement of Kellogg’s new Pop-Tart Bites on store shelves, the Battle Creek, MI based company worked with Accenture and their Extended Reality practice to come up with a VR merchandising solution that uses eye-tracking technology to let Kellogg’s marketing specialist the ability to literally look through the eyes of the shopper and observe their gazing habits while choosing items before placing them into their shopping carts.

The pilot program collects various data, including: “How many seconds did you look at an item?” “Did you look at merchandising signage?  “What direction did your eyes go when scanning a shelf?” “Did you look at the competitor’s products?”
fmcg  retail  measurement 
february 2019 by dancall
Tide Launches Omnichannel Laundry Service | PYMNTS.com
Tide, the laundry brand owned by CPG Detergent, is introducing a service called Tide Cleaners, an on-demand dry cleaning and laundry service, at 1,000 locations in cities across the country, according to reports.
The service works with drop boxes in offices, storefronts and high-rise buildings. The company’s goal is to have Tide Cleaners at more than 2,000 spots across the United States by the latter part of 2020. Tide Cleaners builds on the out-of-home wash and dry cleaning service that Tide has offered to its customers for about a decade now.
To use Tide Cleaners, customers simply download the app and then give the company cleaning instructions and a box number. The app will notify customers when the laundry is ready.
fmcg  trends  future  o2o  membership  paid 
february 2019 by dancall
Why Coca-Colas’s Newest Offerings Look a Lot Like Craft Beer | October
Regardless of whether you’ve been a designated driver, trying to stave off a hangover, or simply abstaining from alcohol altogether, your options in most bars have long remained limited. At best, there might have been a token, tasteless non-alcoholic beer or a sickly, maraschino-topped Shirley Temple on the menu. Chances are high you would have gone to most people’s safe option: quietly ordering a soft drink or a club soda with lime.
“We’d talk to consumers and ask them if that was what they would be drinking in an ideal world and the answer was almost uniformly no,” says Sabrina Tandon, part of Coca-Cola’s Venturing & Emerging Brands (VEB) unit. “The best line I heard was, ‘When I go out, I have a two-drink limit and then I’m done. When I switch, I feel like I’ve left the party. If I could have a choice that felt closer to that alcoholic beverage, I would just feel so much better.’”
Enter BAR NØNE, a line of beverages from Tandon and the team at Coca-Cola designed to loosely approximate drinks like dry hard cider and gingery Moscow Mules. Unlike Coke, Pepsi, or other soft drinks, which can leave you jittery at the end of the night from all the caffeine and corn syrup, these beverages claim to err on the tangy side rather than sweet. They still pack a reasonable dose of cane sugar, but the goal is to be better suited to slowly sipping over the course of an evening in a bar.
alcohol  fmcg  trends  future  ideas 
february 2019 by dancall
Reinventing an American icon
In the halls of Procter & Gamble, they tell the story this way: An Amazon packaging engineer came to town, pointed to P&G’s instantly recognizable orange Tide laundry detergent bottles, and challenged the team to turn the bottle into a box. The box would serve as its own shipping container, with a more concentrated formula and reduced package waste.


The Tide Eco-Box ships in its own container and then transforms into a detergent dispenser.

Tide is one of Procter & Gamble’s oldest and most iconic brands, and has been around virtually since washing machines became mainstream appliances.

Tide evolved its Eco-Box from bottle form, through various prototypes, to the ultimate product sold on Amazon.com. It was designed to use less plastic and ship in its own packaging.

Two ways to clean 96 loads of laundry: the plastic Tide packaging commonly seen on store shelves (left) and the new Tide Eco-Box (right). The Eco-Box folds out from its own shipping container and includes “feet” and a twist tap for pouring.
Photo By JORDAN STEAD
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“It's a huge challenge to convert something like the iconic bottle into a totally new format that the consumer has never seen,” said P&G E-Commerce and Innovation Brand Manager Isaac Hellemn. “How do we take this bottle that's full of heavy liquid and transform it into a box?”

The company knew it was the right thing to do, Hellemn acknowledged. After all, that orange bottle is designed to stand out on a crowded store shelf. But in a world where customers increasingly buy products like Tide online, the added packaging used to ship a large plastic bottle just means more waste. Not only that, but since the size or shelf impression of the product being sold online is irrelevant, engineers could re-mix the detergent formula using less water to make the product smaller and more light-weight.

“As a consumer, when I'm unboxing packages and I'm taking out the layers of bubble wrap and the packaging it feels wasteful,” said P&G’s Elizabeth Kinney. “So to design that out of the product and start with something that doesn't require a secondary package and it ships in its own container, that's a huge win for the environment.”
amazon  fmcg  ecommerce 
february 2019 by dancall
Showing the power of startup women’s health brands, P&G buys This is L | TechCrunch
The P&G acquisition of This is L., a startup retailer of period products and prophylactics, shows just how profitable investing in women’s healthcare brands and products can be.
A person with knowledge of the investment put the price tag at roughly $100 million — a healthy outcome for investors and company founder Talia Frenkel. But just as important as the financial outcome is the deal’s implications for other mission-driven companies.
This is L. launched from Y Combinator in August 2015 with a service distributing condoms in New York and San Francisco and steadily expanded into feminine hygiene products.
deals  fmcg  ecommerce  trends  membership 
february 2019 by dancall
Marmite-owner Unilever snaps up snack brand Graze - BBC News
Marmite-owner Unilever has bought healthy snack brand Graze, which started life a decade ago as a snack box delivery service.
Graze produces nuts, seeds, trail mixes and snack bars, with no artificial ingredients and Unilever said the purchase would accelerate its presence in healthy foods.
The sale price was not given, though sources say it was less than £100m.
The boss of Graze described the deal as 'transformational'.
Graze products are now available in stores including Sainsbury's, Boots, WH Smith and Tesco, as well as online and direct to the consumers.
deals  fmcg  membership  ecommerce  trends 
february 2019 by dancall
'Hey Alexa, what's the future of voice ordering for groceries?' | Grocery Dive
But food retailers do have an advantage, Reily noted. Unlike other verticals like clothing stores where all products need to be seen before purchasing, much of grocery shopping is replenishment of items like cereal, cat litter, batteries or paper towels. 

“I think simplicity is the easiest way to do it where there’s a lot of repeat purchases of groceries we do on a weekly basis and it’s easy to purchase things like laundry detergent," Carolina Milanesi, consumer tech analyst at Creative Strategies, told Grocery Dive. "It has a clear brand and you don’t have to specify the details of the actual product." 

The problem, she said, is that consumers are creatures of habit. It’s going to take a lot more development from retailers, she said, to iron out the friction-riddled shopping experience of voice ordering.
echo  voice  ecommerce  fmcg  future  trends 
january 2019 by dancall
Unilever launches initiative to develop cross-media measurement model | Mobile Marketing Magazine
Unilever has launched an initiative that will see the first cross-media measurement model built in order to help brands measure and understand campaigns across all areas of the media.
The FMCG giant, which is one of the biggest advertisers in the world, has linked up with the World Federation of Advertisers (WFA) and other industry bodies to invite other brands, platforms, and publishers to help out with developing the measurement system.
The effort is aimed at combining existing industry measurement tools into a single system that measures campaign audience, audience reaction, campaign impact, and sustained impact over the short, medium, and long-term. Unilever – with the help of its partners – hopes to create a system that will operate across the globe, while putting privacy and consumer experience at the forefront of the advertising ecosystem.
fmcg  measurement 
january 2019 by dancall
Oreo snacks on AR with Snapchat lenses, digital stickers | Mobile Marketer
Oreo is rolling out a European campaign with image-messaging app Snapchat that celebrates "the playful side within all of us," Campaign reported. The "Oreo People" effort includes special packaging with Snapcodes that mobile users can scan to unlock a cookie-themed augmented reality (AR) lens, filters and digital stickers of "Oreoji" characters.
The Mondelez-owned brand is placing the Snapcodes on 134 million product packages throughout Europe. Oreo fans in the U.K. can access a video game that challenges players to virtually "zorb" — roll downhill inside a transparent ball — while dodging obstacles.
fmcg  snapchat  qr  augmented-reality  GAMES  competition 
january 2019 by dancall
Kraft opens pop-up to give free food to government workers during shutdown | Marketing Dive
Kraft is launching a grocery store pop-up in Washington, D.C. to help federal government workers during the partial shutdown, according to a company statement. The store will be open from January 16th to the 20th.
Federal workers with a valid government ID will be able participate in the "Kraft Now Pay Later" program. They will be allowed to shop and take a free full bag of Kraft products. Kraft is requesting that workers donate to a charity once they return to work. 
fmcg  csr  politics  trump 
january 2019 by dancall
Coke leads $15M investment round in Dirty Lemon maker | Marketing Dive
Iris Nova, the company known for consumer goods that can be purchased via text message, announced a $15 million round of seed funding in a news release. The minority investment is being led by The Coca-Cola Company's Venturing & Emerging Brands unit and additionally includes a handful of venture capital firms.
The news makes Coke the startup's largest investor, according to Bloomberg. Iris Nova, which also names celebrities like Alex Rodriguez among its backers, has become notable for its SMS-based sales technology and the popularity of its Dirty Lemon beverage brand. The wellness drink line has steadily gained traction since launching in 2015, thanks in part to a strong presence on Instagram, per Bloomberg.
deals  fmcg  new-companies  payment  stats 
january 2019 by dancall
Kellogg's launches beer made with cornflakes
Cornflakes brand Kellogg’s has joined forces with a Salford brewery to produce a beer with its unwanted cereal.
Seven Bro7hers will use cornflakes deemed not good enough for breakfast – which may be too small, too big or overcooked – to brew the limited edition Throw Away IPA (5% ABV).
The brew will be available in Manchester
The partnership will result in the creation of a trio of beers made by upcycling waste cereal.
fmcg  alcohol  stunts 
december 2018 by dancall
Procter & Gamble acquires Walker & Company, Tristan Walker will remain as CEO | TechCrunch
Walker & Company Brands, a startup making health and beauty products for people of color, has been acquired by consumer giant Procter & Gamble.
The company was founded five years ago by Tristan Walker, who previously led business development for Foursquare, and who aimed to create products that would better serve the needs of people of color with coarse or curly hair. Walker & Co. started out with its Bevel shaving products for men, then launched Form, a collection of hair products for women.
fmcg  deals  diversity 
december 2018 by dancall
Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice - The New York Times
Unilever has created a recipes skill under its Hellmann’s label, while Procter & Gamble has introduced features from Tide and Oral-B. Those using the Tide application can ask Alexa how to remove juice or grass stains from clothing, while Oral-B’s offers a tooth-brushing timer.

On Google Home, where the term “skills” is replaced by “actions,” Estée Lauder has one for personalized beauty advice and Disney has some games for children.
voice  casestudies  fmcg  films  kids  luxury 
december 2018 by dancall
Unilever's Lynx spins Snapchat ad views into charitable donations | Mobile Marketer
Unilever is making charitable donations via a Snapchat ad campaign for its Lynx personal care brand by partnering with Good-Loop, an ad tech platform that rewards ad viewership, The Drum reported. Good-Loop lets viewers who watch online ads unlock a charity donation at the end of the ad experience.
The Lynx ads started appearing this week on Snapchat in the U.K. to coincide with Giving Tuesday on Nov. 27, a movement to urge charitable donations after Cyber Monday. The video spots feature reality TV star Ollie Locke and Manchester United midfielder Marouane Fellaini.
Unilever will donate 10 pence (about 13 cents) to Ditch the Label, an anti-bullying organization, every time a Snapchat user swipes up on the Lynx ad to learn more.
fmcg  charity  csr  advertising  snapchat 
november 2018 by dancall
Amazon Seeks Brands To Talk To Alexa | PYMNTS.com
Since voice shopping seems to be better suited towards smaller items, Amazon is currently targeting companies that make products like soap, diapers, packaged food and snacks. The company has already made food shopping with Alexa available for its Prime members, who can use the assistant to order items to a Whole Foods cart, with same-day delivery guaranteed within two hours.
amazon  ecommerce  voice  fmcg  echo  partnerships  advertising 
november 2018 by dancall
How Amazon Now Shapes What Our Stuff Looks Like
The new box of Tide is specifically designed to play nice with e-commerce. Sure, it’s good for the environment, too. But this streamlined, easy-to-ship box makes it easier for Amazon and friends to sell detergent out of their giant warehouses. One Proctor and Gamble brand manager Isaac Hellemn said in a press release, “The Tide Eco-Box is designed to keep the convenience of online shopping for the consumer but reduce the overall impact of that convenience on our environment.” The release goes on to detail how the Tide box can be shipped without a secondary box or bubblewrap, is lighter than plastic bottles, contains less water than regular Tide, and takes up less space on delivery trucks.
fmcg  ecommerce  trends  future  retail  measurement 
november 2018 by dancall
Red Bull Radio to stream worldwide via Sonos |
Red Bull Radio is now available to stream worldwide via the  smart speaker brand, Sonos. The integration allows Sonos users to stream Red Bull Radio’s live on-air broadcast as well as its curated Channels in any and every room of the home. iOS users can also play any content within the Red Bull Radio app on their Sonos Speakers by using Airplay 2.

Red Bull Radio is a 24-hour linear and on-demand broadcasting service that brings local music scenes to a global audience, and champions human-powered music discovery. The online radio station is curated by a network of choice broadcasters, influential artists and journalists, who introduce listeners to exclusive interviews, mix shows, documentaries, and recordings from the best clubs and festivals worldwide. Listeners can tune in 24 hours a day, 7 days a week, to enjoy an unrivalled range of music content, now streaming in the best wireless audio quality with Sonos.
fmcg  content  partnerships  radio 
november 2018 by dancall
Pepsi targets taste testers through digital OOH campaign | Marketing Dive
Pepsi partnered with Broadsign DSP firm Platform 161 for the contextual programmatic digital OOH component of the campaign. The soft drink maker leveraged Resono mobile beacon technology to create a unique ID for users logged in from several apps, which would trigger the digital OOH displays when a taste tester walked into a mall. Once the ad was triggered, the entire mall network displayed a Pepsi Max ad, and since the campaign was programmatic, Pepsi only paid for the placement when the ad played, per Digital Signage Connection.
fmcg  stunts  mobile  location 
november 2018 by dancall
Coca-Cola Looks To Create Energy Drinks | PYMNTS.com
As Coca-Cola Co. moves away from soda, the beverage maker is eyeing the energy drink market. The company is looking to roll out beverages that are created with natural guarana extract and caffeine that are said to be called “Coca-Cola Energy No Sugar” and “Coca-Cola Energy,”  Reuters reported.

In 2015, Coca-Cola Co. had taken in a stake in Monster Beverage Corp of almost 17 percent. But Coke is reportedly in arbitration with Monster since its new energy drinks would make it a competitor to Monster and reportedly go against the companies’ agreement in 2015.

At the same time, analysts are viewing the energy drink idea critically. Cowen & Co analyst Vivien Azer noted, “while Coca-Cola certainly has the distribution muscle to push new offerings, we question the fit of an energy drink under the Coca-Cola trademark.”
fmcg 
november 2018 by dancall
Coke spices up UK holiday campaign with cinnamon-scented tube station | Marketing Dive
Coca-Cola is taking its long-running U.K. holiday campaign "Holidays are Coming" in a new direction by focusing on Coke Zero, rather than the classic product, according to The Drum. The brand is also launching a Snapchat lens that features a branded content link with youth-focused publisher LADbible and explores how "Holidays are Coming" became so iconic.
Coca-Cola is also marking its first-ever on-pack promotion with Capital's Jingle Bell Ball via a social media campaign, having previously sponsored a live stream of the radio station's event through Capital’s Twitter account. The beverage marketer will also feature The Kingdom Choir's version of the "Holidays are Coming" song on its social channels.
Along with its social media campaigns, Coca-Cola is debuting a new limited-edition cinnamon flavor to its Coke Zero line. To promote the new flavor, the Oxford Circus Underground station in London will be "cinnamon-scented" to remind consumers of Christmas. 
fmcg  snapchat  outdoor  future  funny 
november 2018 by dancall
smol laundry capsules. posted.
We have created the most effective concentrated laundry capsule in the world.
So concentrated it is smol enough to post through your letterbox.
ecommerce  membership  new-companies  fmcg 
october 2018 by dancall
Lean Cuisine, DiGiorno deliver ROI over benchmarks with Twitter ad campaigns | Mobile Marketer
Frozen meal brand Lean Cuisine had a $5.70 return on investment (ROI) after running its #ItAll campaign on Twitter and frozen pizza brand DiGiorno had a $4.95 ROI with a campaign that used Twitter's Periscope service. The results of the Nestlé brand campaigns were announced by Chris Padgett, Nestlé’s vice president of marketing and head of digital, during a session at Advertising Week.
For both Lean Cuisine and DiGiorno, Twitter provided the highest ROI across social channels. Padgett said that Nestlé typically looks for at least a 3:1 ROI from its campaigns.
fmcg  casestudies  stats 
october 2018 by dancall
Old Spice livestreams obstacle course game show 'Foam Zone' | Mobile Marketer
Old Spice, the men's fragrance brand owned by Procter & Gamble, is running a two-day, football-themed obstacle course that streams live Sept. 17-18 on YouTube, Twitch and Facebook Live. The Foam Zone game show challenges 24 competitors to overcome six obstacles in the "Lost City of Football" to win the Foam Zone Trophy, according to Campaign.
Old Spice touts the Foam Zone as "A Live Game Show Controlled by You," as it's reportedly directed by viewers across the video platforms. Denver Broncos linebacker Von Miller stars in a spot to promote Old Spice Foamer, a new foaming body wash, and the obstacle course includes The Foam Waterfall of Doom, Fourth and Inches and The Von Finale.
fmcg  livevideo  creative  gaming  GAMES 
september 2018 by dancall
Twix debuts split-screen Instagram Story as part of left/right campaign | Mobile Marketer
Mars candy brand Twix posted its first split-screen Instagram Story to explain the differences between people who prefer the "left Twix" or the "right Twix" as part of its ongoing ad campaign first introduced in 2012. Twix urged viewers to pick a side after watching the Instagram Story, per a statement.
The Story shows the results of a light-hearted "survey" that included a questionnaire and facial recognition analysis to determine the differences between left and right Twix fans. The survey found that Twix fans are "the same, but different," as about half of left Twix fans "prefer to stay in" while 50% of right Twix fans "favor chilling at home."
fmcg  creative  instagram 
september 2018 by dancall
Influencer featured in 'ridiculous' Listerine ad condemns 'nasty' response | The Drum
"My feed isn’t a place of reality," countered Dixon, adding: "Sometimes my photos are whimsical and OTT and a little too pink, but I’m not presenting this as an ‘idealistic’ version of life that young girls should aspire to. Those who follow me will know my reality."
The picture showed the Instagrammer sitting on a bed flanked by heart-shaped balloons and draped in a blanket with a picture of herself on it.
Plates of strawberries, and (rather curiously) tortilla wraps posing as 'pancakes' also featured.
A bottle of Listerine was perched on the bedside table and the lengthy caption included Listenrine's campaign hashtag #BringOutTheBold.
celebrity  fmcg  fail  instagram  funny 
september 2018 by dancall
Yakult sales are booming because of a Netflix film
The yogurt drink was featured in the movie To All the Boys I've Loved Before, based on the book by Jenny Han, and follows the life of a Korean-American teenager. The movie's popularity has led to a surge in Yakult sales, with the company's stock rising 2.6% since it's release in August, according to Bloomberg.
fmcg  films  partnerships  casestudies 
september 2018 by dancall
Takis scores with 3D and 360-degree VR video ad campaign | Mobile Marketer
Takis, the snack brand by Mexico's Barcel, launched an immersive 3D and interactive 360-degree advertising campaign in partnership with virtual reality (VR) ad platform Omnivirt, according to a statement shared with Mobile Marketer.
Takis used OmniVirt's 360-degree technology to build and distribute three immersive ad experiences across targeted websites: a 3D display ad, an interactive 360-degree game and a 360-degree dance battle. Each experience centers on the brand's tagline "Are You Takis Enough?" and features personalized dance moves from high schoolers for each of the chips' flavors. 
creative  vr  fmcg 
august 2018 by dancall
Kit Kat's 360-degree video ad scores 48% completion rate | Mobile Marketer
Digital agency WorkInProgress developed the campaign for Nestlé Canada. The 360-degree video saw 6 million views and a 48% completion rate, compared with the YouTube average of 24%. The campaign also spurred a 100% lift in ad recall and 35% gain in consideration, Campaign reported.
fmcg  creative  360 
august 2018 by dancall
Amazon brings Whole Foods voice shopping to Alexa | VentureBeat
Amazon today announced that Echo smart speakers can now use their voice to add Prime Now order items to a Whole Foods cart. Prime Now, available in 24 U.S. markets, ensures two-hour same-day delivery.

Amazon began to provide Prime Now deliveries for Whole Foods groceries in Atlanta and San Francisco earlier this year. With the launch of Alexa orders today, Prime Now Whole Foods deliveries will be available in all markets served by Prime Now.

Prime Now orders are placed in a standalone smartphone app. Say “Add steak to my Whole Foods Cart” and Alexa will note the order. After each exchange, Alexa will confirm what you added to the list, then ask “What else?” until you’re finished.
amazon  voice  ecommerce  food  fmcg  retail  walled 
august 2018 by dancall
Skip the store: Kroger unveils direct-to-consumer grocery marketplace | Food Dive
Kroger will soon launch a direct-to-consumer service that offers more than 50,000 grocery items along with 4,500 private label products. Kroger Ship will kick off in four cities where Kroger has a strong presence — Houston, Nashville, Louisville and Cincinnati — with plans to grow quickly into new markets.
Delivery will be free on orders over $35 and $4.99 for any that fall below that amount. Customers can get their orders as soon as the next day. During the launch period, customers can use a promo code that offers free shipping and 15% off their order.
fmcg  food  retail  delivery  future 
august 2018 by dancall
Why Meal Kits Have Fizzled (a' la Chef'd) | PYMNTS.com
“The meal kits will be like the beer aisle” one finds in supermarkets, he continued.
And, in a sense, Ransford was right about a lot of that – though probably in ways he didn’t exactly intend to be.
Meal kits are a changing market. The kits are increasingly more likely to find space on grocery store shelves and, as of this week, the playing field for meal kits has been diminished by exactly one player.
Of course, that player happens to be Chef’d, which assumedly Ransford was not counting on when he spoke to Karen Webster for Topic TBD four months ago.
So what happened? To sum it up in five words: It ran out of money.
food  retail  trends  fmcg 
july 2018 by dancall
Amazon Grocery Sales Surge 40 Pct In 2Q | PYMNTS.com
New data shows that Amazon second-quarter grocery sales came in at $650 million, up 40 percent year over year. The report, released by One Click Retail, also revealed that the eCommerce giant held 18 percent of U.S. online grocery sales since 2017, the largest share of any single retailer. In fact, Amazon’s current share of the online grocery space has now doubled that of its closest competitor.

That growth comes with “nearly every category attracting more and more grocery shoppers to Amazon,” according to report author Jacob Porter, director of One Click’s global marketing.

Beverages comprise most of Amazon’s online grocery sales market, with “cold beverages at $140 million (+36 percent) and coffee at $135 million (+40 percent) in the second quarter. Coffee, in fact, accounted for seven of Amazon’s 10 best-selling grocery items. The Original Donut Shop Regular Medium Roast Coffee (pack of 72 single-serve K-Cup pods)” continued to hold the top spot for the quarter, according to reports.
amazon  retail  stats  food  fmcg 
july 2018 by dancall
Is Unilever Stealing Ideas From an Independent London Ice Cream Shop? - Eater London
One of the guys was analysing the ice cream and said, “We need to find out what is in the ice cream base, they keep bringing them up from downstairs”. He then asked a member of staff if they could see the kitchen downstairs!!?! The senior lady in the group made comments like, “tonka bean, that’s a good flavour idea.”
A regular customer noticed that the group’s equipment bore the Unilever logo, and when confronted by Weber they admitted that they worked for the company, and had come to Chin Chin for ‘inspiration’. According to Akbari-Kalhur:
food  fail  fmcg 
july 2018 by dancall
Wendy's promotes summer drinks with self-published romance stories | Mobile Marketer
Wendy's is promoting its summer beverages by publishing romance stories on Wattpad, the social network for authors and readers that reaches 65 million users a month, Adweek reports. Each short story has a theme based on one of the drinks: Berry Cherry Fruit Tea, Strawberry Watermelon Fruit Tea, Honest Tropical Green Tea, Limeade, Strawberry Lemonade and All Natural Lemonade.
Wendy's isn't paying Wattpad to run the campaign, but instead set up a normal profile like any user. For the summer drinks campaign, the burger chain wanted to reach younger women, a demographic group that is very active on Wattpad, Jimmy Bennett, senior director of media and social for Wendy's, told Adweek.
Wendy's is the first brand to set up its own profile on the platform. The company will manage the profile with help from agency VML, whose creative team wrote the text for the romance stories.
fmcg  ugc  new-companies  content  partnerships 
july 2018 by dancall
Jif scoops Neil Patrick Harris for Facebook Live comedy show | Marketing Dive
J.M. Smucker peanut butter brand Jif announced a partnership with actor Neil Patrick Harris to promote its new Jif Power Ups snacks via a news release. Harris hosted "The Parenting Struggle is Real…Funny" on Facebook Live on June 26. 
During show, Harris re-enacted real-life, user-submitted parenting stories with other comedian parents. The Broadway and television veteran is the father of 7-year-old twins.
Jif Power Ups come in two varieties, Chewy Bars and Creamy Clusters, and a handful of flavors. The snacks are individually wrapped, list peanuts as the first ingredient and contain no high fructose corn syrup and 6 grams of protein per serving. 
livevideo  facebook  content  tv  fmcg  creative  advertising 
july 2018 by dancall
Insight & Strategy: The Most Exclusive Ad – Contagious I/O
Last year, instead of creating a TV spot for the Super Bowl, like everyone else, Skittles made a $1m film that only one person got to see.

The Most Exclusive Ad, which starred Friends alum David Schwimmer and was created with agency DDB North America, was watched by teenager Marcos Mendez on Super Bowl Sunday. His reaction was live-streamed on Facebook during the football game.

We spoke to Ari Weiss, DDB’s North America chief creative officer, to find out how they turned an audience of one into 1.35 billion media impressions.
advertising  stunts  fmcg 
june 2018 by dancall
McDelivery from Uber Eats, Coca-Cola, Lidl: all the latest World Cup brand activity
With just two days to go until the planet's biggest sporting competition begins, Campaign looks into what brands are doing to align themselves with the Fifa World Cup football extravaganza in Russia. We'll add new work to this article as we get it.
World-Cup  advertising  creative  fmcg  food 
june 2018 by dancall
Judging A Beer By Its Can: The Future Of AR | PYMNTS.com
Brown said there are many ways to signal on packages and products — or on nearby displays in stores — that an AR experience is available, and she feels that represents a major opportunity for advertisers. In the case of Up Front’s beer cans, though, she said the brand and the agency made the deliberate choice not to signpost the experience.
augmented-reality  fmcg  alcohol 
june 2018 by dancall
Ben and Jerry’s serves up a scoop of sustainability with blockchain ‘carbon credits’
Ben and Jerry’s, a company committed to cooling down global warming one scoop of Cherry Garcia at a time, has found a new way to achieve its carbon emissions mission: Blockchain.
The ice cream company is the first major retailer to partner with one of the several businesses attempting to create a carbon-credit system using blockchain tokens.
Carbon credits for consumers, not just companies
Ben and Jerry’s partnered with a company called Poseidon to build carbon credits into every scoop of ice cream purchased — a departure from existing carbon credit models that are accessible only to big business.
Carbon credits (certificates of sustainability that incentivize carbon emission reduction by creating a market for carbon offsets) are usually only sold in massive quantities to companies — but now blockchain-based “micro-transactions” make the same system possible for individuals.
food  fmcg  csr  blockchain 
june 2018 by dancall
Alibaba Now Product Designer, as Well as Seller, for Brands | Alizila.com
Got milk? Because you might need it to put out the fire in your mouth after biting into a certain Snickers bar designed exclusively for China.
Capitalizing on the growing popularity of mala, the Chinese word for “numbing and spicy,” the world’s biggest confection maker, Mars Inc., last year teamed up with Alibaba Group to create a chili-infused Snickers bar that aims to satisfy Chinese consumers’ hunger—and their craving for a tongue-tingling treat.
The collaboration involved the integration of analytics from Mars’ consumer research, the 500 million-plus users of Alibaba’s online marketplaces and a customer survey aimed at finding a new flavor to bring to the market. The result showed that not only did Chinese consumers love spicy food, but that they were willing try chocolate with an extra kick to it, too.
fmcg  measurement  data  trends  alibaba  apac 
april 2018 by dancall
Unilever trials ad formats that give to charity if someone watches | The Drum
Unilever brand Knorr is testing a new video ad format that allows viewers to choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds.
The technology was built by Good-Loop, which describes itself as an “ethical online video advertising platform seeking to fix the problems experienced in ad tech,” and the partnership with Knorr was forged though the Unilever Foundry, the FMCG company’s start-up platform.
The month-long trial will see Knorr in-article video ads for its Chicken Stock Pot’s and Beef Concentrated Stock ranges run with a message indicating that if they watch until the end they can choose to donate (free of charge) to one of three charities - The People’s Kitchen, The Trussell Trust or WaterAid. - via Kurt S
advertising  fmcg  charity  csr  philanthropy 
april 2018 by dancall
Chocolatier Paul Young puts forward his top predictions for the future of chocolate | Foodspark
“I’ve just done a walnut and coffee cake truffle product development,” he notes. “So taking desserts, cakes and the things people have around afternoon tea into chocolates – they are the things that are going to be bigger. Taking the things people are familiar with but into chocolate, so it could be a cake, a tart, a drink.

“We are bringing back the tea and biscuit truffle, which is a milky Yorkshire Tea ganache with biscuit coating. So lots of comforting, familiar things and lots of nostalgia. Nostalgia sells chocolate.”
food  future  fmcg 
april 2018 by dancall
Pioneering OOH Mondelēz International dispenses Oreos from interactive OOH game in the Great Oreo Cookie Quest - Pioneering OOH
Oreo, the number one biscuit brand in the world*, has launched an out-of-home (OOH) campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion.
The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s busy New Oxford Street.  It offers passers-by the opportunity to find hidden cookies in a version of The Great Oreo Cookie Quest game and win a free pack of Oreos, dispensed directly from the poster site.  The OOH game comes complete with its own bespoke mobile interactive game with location-based targeting around the dispenser to lead users to the OOH site and encourage participation in the quest.
fmcg  outdoor  GAMES  competition 
april 2018 by dancall
Now There's A Spotify-Like Service For Finding New Recipes
Now finding, saving and comparing recipes is easier than ever with ckbk‘s subscription service, set to launch this spring. Following Spotify’s model for streaming music, the platform permits users to search a digital compilation of over 100,000 recipes, classic and new alike, providing targeted smart-search and filters for those who know what they want to cook as well as access to new cookbooks, techniques and even personalized recommendations. The service also features the ability to save recipes in “playlists” for later or to share with other users.
new-companies  food  funny  fmcg 
april 2018 by dancall
Pioneering OOH Pringles pop user generated content onto DOOH to promote Easter on-pack promotion - Pioneering OOH
Kellogg’s owned snack brand Pringles is launching a UK-wide digital out-of-home (DOOH) campaign to encourage participation in its Easter on-pack promotion “Take a Bite and Win a Flight”.
Players are invited to snap and share a picture of themselves enjoying their favourite Pringles on social media for the chance to win a trip to a European destination every hour throughout every day of the month-long promotion.
fmcg  outdoor  competition  ugc 
april 2018 by dancall
How Hershey's Reached Consumers With Mobile Ads | PYMNTS.com
Hershey started its campaign by first looking for consumers that might actually be in the market for jerky. By using inMarket’s Preceptivity, Hershey was able to predict when shoppers were “due” for their next store visit. And, by using that knowledge, Hershey was able to show consumers ads for KRAVE through their mobile devices and desktop computers in the hours leading up to their grocery trips.
“Preceptivity is effective because it eliminates wasted impressions on shoppers who have perhaps just shopped or aren’t in ‘shopping mode,’” Blaisdell said.
Once consumers reach the store, Hershey reached shoppers with mobile ads just as they walked into a store. And, once shoppers hit the aisles, Hershey was able to show mobile ads to consumers that picked up a package of KRAVE, enabling them “to connect with shoppers who were physically holding KRAVE inside a store,” Blaisdell said.
fmcg  targeting  local  location  retail 
april 2018 by dancall
A Kellogg's pop-up cereal cafe is coming to Dublin and it's about time | Buzz.ie
A Kellogg's pop-up cereal cafe is coming to Dublin and it really is about time. We need this.
It won't last long, but we can enjoy it while it's here.
The pop-up cafe will be heading to the Urchin Bar & Restaurant at 22 St Stephen's Green Dublin 2, on Thursday April 5th.
The Kellogg's Cúl Camps programme for 2018 is hosting the pop-up cafe and will allow Kellogg-lovers of all ages to enjoy a selection and variety of Kellogg's options and we are so excited already.
fmcg  pop-up 
april 2018 by dancall
Non-tech businesses are beginning to use artificial intelligence at scale - GrAIt expectations
AI will change more than borrowers’ bank balances. Johnson & Johnson, a consumer-goods firm, and Accenture, a consultancy, use AI to sort through job applications and pick the best candidates. AI helps Caesars, a casino and hotel group, guess customers’ likely spending and offer personalised promotions to draw them in. Bloomberg, a media and financial-information firm, uses AI to scan companies’ earnings releases and automatically generate news articles. Vodafone, a mobile operator, can predict problems with its network and with users’ devices before they arise. Companies in every industry use AI to monitor cyber-security threats and other risks, such as disgruntled employees.
ai  casestudies  finance  fmcg  futureofwork 
april 2018 by dancall
P&G on digital marketin's next frontier: Our investment must result in a sale
Procter & Gamble’s chief brand officer Marc Pritchard is calling on the big digital players to help it prove when digital marketing investment leads to a sale.
Speaking to Marketing Week, Pritchard said: “The next frontier with the big players is going to be getting a consumer signal that helps us make sure that investment actually results in a sale and that it doesn’t add excess frequency.
“I want to know if I reach you, and I don’t need to know it’s you specifically, but I need to know it’s a person and that I don’t reach that person 10 other times. And that if I reach you that it actually leads to a sale.”
fmcg  advertising  measurement 
march 2018 by dancall
Will Coca-Cola become Japan's tipple of choice? | Smart Insights
The brand is set to launch a boozy version of its beverage in the shape of a Japanese alcopop. The new drink will join the “Chu-Hi” range of canned sparkling flavoured drinks that are especially popular in the region. Sold in most local supermarkets and widely available from vending machines, “Chu-Hi’ is an amalgamation of the words “highball” (a mixed drink) and “Shochu,” (a spirit distilled from rice barley, sweet potatoes and other ingredients).  Chu-Hi alcoholic content ranges between 3-9% proof (which saves producers from paying the higher taxation given to stronger drinks).
fmcg  apac 
march 2018 by dancall
Weight Watchers plans launch of branded meal kits
Weight Watchers is about to launch a line of quick prep meal kits at grocery stores.
The company already has a partnership with Chef'd, which provides customers with the option to select meals that have been approved by Weight Watchers.
The further expansion into the meal-kit space comes as CEO Mindy Grossman is trying to rebrand Weight Watchers as a healthy lifestyle brand.
food  future  retail  fmcg 
march 2018 by dancall
Say cheese! Cheetos debuts AR app at SXSW | Mobile Marketer
Cheetos, the snack brand from PepsiCo's Frito-Lay division, launched a "Cheetos Vision" app that uses artificial intelligence (AI) to transform everything a mobile user sees through a smartphone camera into virtual Cheetos, according to a press release shared with Mobile Marketer.
The app is part of a promotion at the SXSW conference in Austin, Texas, where the brand will use geotargeted ads to reach attendees and encourage them to share their "cheesy" images and videos on social media.
fmcg  augmented-reality  widgets 
march 2018 by dancall
Marc Pritchard: I'd like creatives to account for three-quarters of agencies' resources
In his speech to today's ISBA conference, which echoed his address to American advertisers last week, Pritchard complained that creatives typically account for "less than half" of agency resources and issued a call for agencies to "strip away anything that doesn’t add to creative output".

Questioned by Campaign afterwards what he thought that proportion should be, he answered he would like to see it grow to "more like three quarters". 
fmcg  agencies  future  advertising 
march 2018 by dancall
brandchannel: Unilever and Blockchain: Q&A With Babs Rangaiah, IBM iX
We expect blockchain to be able to provide a single source of truth to any given media buy. Currently advertisers, their agencies and the publishers buy ad inventory and incur significant costs with data reconciliation activities. These are due to the sheer number of middle-men as well, as the highly manual approach and number of data sources. This creates complexity, disputes and a feeling of distrust among the network.
Blockchain can help restore confidence in digital ad buying by providing greater transparency for advertisers, making it clear which players are involved in each transaction and how to more seamlessly reconcile data and financials. The solution will keep an immutable record of how media is purchased, delivered and how target audiences interact with the ad in order to provide reliable measurement metrics.

Using IBM Blockchain and designed by IBM iX, the solution will start with basic financial solutions for digital media buying and will lay the foundation for solving multiple problems across the ecosystem.
blockchain  fmcg  advertising  agencies  how-to 
february 2018 by dancall
Oreo snacks on AR in new mobile scavenger hunt | Mobile Marketer
Mondelez International's Oreo brand introduced a mobile scavenger hunt that uses augmented reality (AR), along with a TV commercial and four videos for social media, according to Digiday. "The Great Oreo Cookie Quest" gives players clues on where to find hidden virtual cookies in everyday objects, then uses image-recognition technology to confirm the player found the digital Oreo overlaid on the real world via a smartphone. For example, clues like "What puts hands on your wrist?" signal users to point their phone camera at a wristwatch to reveal an Oreo cookie that's only visible on the screen.
Players can accrue points for each cookie found, compare their scores to friends on Facebook or Twitter and enter a sweepstakes to win a trip to Africa or Google's headquarters in California, as the game is part of the cookie brand's partnership with Google that began in August 2017, per Digiday. Other Google-themed prizes in the game include Google play points or Pixel phones.
fmcg  augmented-reality  creative  GAMES  content 
february 2018 by dancall
Digital FMCG campaigns prove their value with a return on brand impact of £4.28
An analysis of the top performing FMCG campaigns in On Device Research’s digital ad effectiveness database has shown that on average, for every £1 spent on digital media, a potential return of £4.28 in product sales is generated. Return on Brand Impact (ROBI) metrics are essential to optimizing brand effectiveness and will be discussed in the Brand Advertisers’ Guide to Digital Effectiveness web conference on the 6 March at 15:00 GMT.
stats  casestudies  advertising  fmcg 
february 2018 by dancall
It's Nice That | W+K Portland’s charming new spot for Coca-Cola features three graffiti characters
he characters are named Shawn, Jessica and Desmond, and each displays its own charming personality traits. Shawn is a “street-savvy” Octopus, Jessica is a sometimes temperamental cloud and Desmond is a trendily-dressed robot.

Mural has been crafted to raise awareness for Coca-Cola’s newly launched communications platform A Coke For Everyone, which further knits together the company’s drinks Coca-Cola, Coke Zero Sugar and Coca-Cola Life under the umbrella of a single trademarked brand.
fmcg  creative 
february 2018 by dancall
Nestle, Cainiao Unveils New Inventory Solution Designed For New Retail | Alizila.com
The two are designing a new all-in-one inventory solution that integrates Nestle’s warehouse stock across Alibaba’s platforms into an analytics-driven, shared inventory.
With real-world experiences increasingly linked to the web, forward-thinking companies across the world are looking to New Retail to seamlessly fuse the online and offline customer journeys. Starting from June last year, Nestle took a new approach to enhance consumers’ shopping experiences.
The Swiss company overhauled its China distribution strategy, making way for a more-efficient inventory management solution developed with Cainiao, dubbed “One Inventory.” In only 19 days since switching to the solution, the percentage of products offering second-day delivery jumped to more than 70 percent, up from 30 percent.
fmcg  apac  partnerships  retail  ecommerce 
february 2018 by dancall
Cadbury's scannable chocolate boxes activate a video message from a loved one | Mobile Marketer
Cadbury, the U.K. confectioner owned by Mondelez, is putting Valentine's Day chocolates in special boxes that can interact with a smartphone to record and send a video message to a loved one. Each Cadbury Milk Tray package has a unique code that can be scanned with a smartphone camera to let people record and save a personalized video message linked to the code, according to a press release shared with Mobile Marketer.
The recipient of the chocolates then uses a smartphone to scan the same code and view the video message, which can also be shared directly on social media. The personalized boxes are available in 133 Tesco stores in the U.K. leading up to Valentine's Day on Feb. 14.
qr  fmcg  video  valentine 
february 2018 by dancall
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