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Three launches first 8-bit video game on Instagram
Three, the mobile network, is launching the first-ever interactive 8-bit video game on Instagram as part of a new marketing campaign.
The game, created and developed by Gravity Road, celebrates phone culture and features a character whose aim is to make it through three levels of obstacles without looking up from her phone. 
gaming  GAMES  instagram  advertising 
6 days ago by dancall
Instagram now demotes vaguely ‘inappropriate’ content | TechCrunch
Instagram is home to plenty of scantily clad models and edgy memes that may start to get fewer views starting today. Now Instagram says, “We have begun reducing the spread of posts that are inappropriate but do not go against Instagram’s Community Guidelines.” That means if a post is sexually suggestive, but doesn’t depict a sex act or nudity, it could still get demoted. Similarly, if a meme doesn’t constitute hate speech or harassment, but is considered in bad taste, lewd, violent or hurtful, it could get fewer views.
instagram  pics  trends  fakenews 
6 days ago by dancall
Colonel Harland Sanders (@kfc) • Instagram photos and videos
Yo! Two influential people. Guess that’s why they call us influencers. Lol. Super cool to chop it up with @jessewelle. He got big by doing pranks. I got big by making great fried chicken, then turning myself into a virtual person. We all follow different paths and have different journeys. Following your own path is part of the
food  funny  creative  celebrity  instagram 
6 days ago by dancall
The New KFC Colonel Is a Computer-Generated Instagram Influencer - Eater
While using a computer-generated dope as a temporary spokesperson might seem like a bizarre move for a big food brand, this cheeky stunt is completely in line with the irreverent and always-unpredictable nature of KFC’s ongoing Colonel ad campaign. Over the last few years, the Colonel has been played by Jim Gaffigan, Reba McEntire, Rob Lowe, Billy Zane, Ray Liotta, Norm Macdonald and RoboCop. Many of the best KFC stunts have also included some sort of timely hook related to an internet trend — whether that’s ASMR videos or novelty space launches. This latest stunt lands just a few weeks after a popular New York-based lifestyle Instagram account was exposed for being completely computer generated. And the virtual, narcissistic Colonel arrives just in time for the annual influencer-heavy desert spectacle known as Coachella.
food  creative  instagram  ai  funny 
6 days ago by dancall
Lush quits social media in UK - BBC News
Announcing the news on Twitter, it said it was "tired of fighting with algorithms" and did not want to "pay to appear" in newsfeeds.
The firm, which sells fragrant handmade soaps, bath bombs and other body products, asked customers to contact it by email, phone, or via its website.
LushUK has 202,000 Twitter followers and 569,000 on Instagram.
More than 423,000 have liked the page on Facebook.
That account name will close on Facebook, Twitter and Instagram along with Lush Kitchen, Lush Times, Lush Life, Soapbox and Gorilla.
social-networks  fail  stunts  instagram  detox 
14 days ago by dancall
Gen Z prefers Instagram when hearing from brands, Piper Jaffray says | Marketing Dive
Ninety percent of teens report using Instagram at least once a month, according to Piper Jaffray's semiannual, "Taking Stock With Teens" survey. Among the teens surveyed, 70% said they prefer brands to contact them about new products through Instagram, with Snapchat following as the preferred method for brand engagement at about 50%. However, Snapchat is the favored social media channel, with 41% of those surveyed naming it as their favorite, compared to 35% for Instagram. Just 6% of teens named Facebook as a favorite, down from more than 22% six months ago.
Amazon tops the list for favorite shopping sites, with 50% of teens saying it is their preferred shopping site (up from 44% last spring), followed by Nike at 5%. While Nike continued its reign as the top clothing and footwear brand among teens, Vans and lululemon each reached new highs in the survey. Ulta replaced Sephora as teens' favorite beauty destinations for the first time.
teens  ecommerce  amazon  facebook  instagram 
14 days ago by dancall
LUSH UK (@lush) • Instagram photos and videos
Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed. So we’ve decided it’s time to bid farewell to some of our social channels and open up the conversation between you and us instead.⁣

Lush has always been made up of many voices, and it’s time for all of them to be heard. We don’t want to limit ourselves to holding conversations in one place, we want social to be placed back in the hands of our communities - from our founders to our friends.⁣

We’re a community and we always have been. We believe we can make more noise using all of our voices across the globe because when we do we drive change, challenge norms and create a cosmetic revolution. We want social to be more about passions and less about likes.⁣

Over the next week, our customer care team will be actively responding to your messages and comments, after this point you can speak us via live chat on the website, on email at and by telephone: 01202 930051.⁣
instagram  fail  social-networks  detox 
14 days ago by dancall
What Are Instagram Class Accounts? - The Atlantic
These accounts have names such as @penn2023_and @AUclassof2023, and they typically feature user-submitted photos and paragraph-long biographies of incoming students, often including their intended major, whether they’re looking for a roommate, and their personal Instagram handle. “Hey!” the caption on one recent class page reads. “I am from Overland Park, Kansas and plan to major in environmental and natural resources. I love anything outdoors (hiking, kayaking, hammocking) and i’m always down to get food!!! I am definitely interested in rushing! I would love to talk to you guys, (i need a roommate!!) so please DM me about anything!:)”
instagram  workarounds  education  funny  facebook  teens 
15 days ago by dancall
Instagram needs stars, and it’s built a team to find them - The Verge
IGTV is a major point of focus this year, and Instagram’s creators team, which is based in Los Angeles, has been tasked with not only identifying talent, but helping them create content on the platform, whether that’s by offering studio space or money to fund their shoots. They’ll support the creators, especially the ones they know make content that Instagram users will like and share. In return for taking a bet on IGTV, Instagram tells creators they’ll be ahead of everyone else when it becomes a massive success. The support doesn’t only extend to IGTV, but the partnerships team encourages creators to try it, especially because it’ll likely have ads soon, and there’s money to be made.
igtv  celebrity  facebook  instagram  how-to  measurement 
15 days ago by dancall
Squaring up: how Insta-fashion is changing the way we shop | Fashion | The Guardian
We tend to follow the people and brands with which we feel most closely aligned, images to which we at once aspire and relate. It’s the reason why my own feed is a mix of roll-top baths, weird food, girls with great makeup, unsettling artwork and ex-reality TV stars – and, of course, niche clothing labels. Unlike Facebook, Instagram is a curated feed of not just our friends’ lives, but also our own. It’s the images we want to look at on our commute, on our lunch break and last thing at night. Of course fashion wants a piece of the pie.

“I started the Instagram account before I even launched the website,” says Lisa Bühler, founder of fashion brand aggregator Lisa Says Gah (currently 195k followers). The site stocks a number of designers, some of which might be considered Instagram famous in their own right, as well as in-house brands – all thoughtfully curated towards a particular aesthetic.
instagram  clothing  ecommerce  retail  trends  future 
15 days ago by dancall
PreachersNSneakers (@preachersnsneakers) • Instagram photos and videos
Bad and Boujee? More like God and Gucci ayyyee “The Lord works in mysterious colorways”
instagram  funny  celebrity 
16 days ago by dancall
The Upside Down House UK – Zero Gravity Experience (also coming to Lakeside)
We believe in being different, being fun and most important of all, being upside down. We want our customers to follow the upside down way when they visit one of our houses. Capturing the most surreal images, unique poses from an inverted perspective.
events  instagram  trends  future 
21 days ago by dancall
Facebook’s handling of Alex Jones is a microcosm of its content policy problem | TechCrunch
It’s clear that even as Facebook attempts to make strides, its approach to content moderation remains reactive, haphazard and probably too deeply preoccupied with public perception. Some cases of controversial content are escalated all the way to the top while others languish, undetected. Where the line is drawn isn’t particularly clear. And even when high profile violations are determined, it’s not apparent that those case studies meaningfully trickle down clarify smaller, everyday decisions by content moderators on Facebook’s lower rungs.
facebook  instagram  politics  fail 
26 days ago by dancall
Q&A: Instagram’s New Head of Product, Vishal Shah – Cheddar – Medium
And many of them really have found a home on Instagram. We have 25 million businesses on the platform, half of whom don’t list a website. So Instagram is their digital platform. And so they’re already engaging with their customers in Feed and in Stories and through Direct (messaging). And so being able to turn that discovery and consideration mechanism into an actual purchase is something that I think is great for businesses, great for people, and truly could be good for our business.
instagram  ecommerce  stats 
28 days ago by dancall
Instagram launches in-app checkout with 20 major brands | Mobile Marketer
Though only in beta, Checkout also marks perhaps one of the biggest pushes Facebook has made to compete more closely with the e-commerce heavyweight Amazon, which is starting to snap up a larger share of the digital advertising market dominated by the social networking giant and Google. If Checkout manages to take off, it could command a considerable audience of mobile-minded shoppers, as more than 130 million Instagram users now tap products in shoppable posts per month, according to data shared by Instagram.
instagram  facebook  ecommerce  trends  future 
4 weeks ago by dancall
Instagram Tests The Ability To Shop In-App |
During the trial, users that click on the “View the Product” button will see a “Checkout on Instagram” choice instead of being brought to the vendor’s website. Payment information entered on Instagram can be saved and orders can be managed from the app. The ability to shop in the app will roll out during the coming weeks for U.S.-based mobile users. They can purchase in the app from Adidas, Anastasia Beverly Hills, ColourPop, Huda Beauty, KKW Beauty, Kylie Cosmetics, Nike and Ouai Hair, noted the report. Digiday pointed out that the brands that are taking part in the pilot are among the most popular ones on Instagram. Paige Cohen, a spokeswoman for Instagram, told Digiday the brands were chosen based on shopping performance on the social media platform. The company also aimed at offering users a wide variety of products and price points when choosing the brands to beta test the feature with.
instagram  ecommerce  trends  future  social-networks 
4 weeks ago by dancall
'I looked like a clown': the truth about shopping on Instagram | Fashion | The Guardian
It started last summer. Clothes adverts flooded my Instagram feed, and it was uncanny. One minute, I’d be envying a friend her Agnès B boiler suit (it has a bumflap, so you don’t have to take it off when you go to the loo: so French); the next, I would be served an ad for a more or less identical boiler suit, except without the flaps, and only £24.95. Had Instagram accessed the microphone on my phone and listened to my chitchat? But I hadn’t even spoken that envy out loud. They had seen inside my head.

I wanted dungarees, because they reminded me of the 80s, when I had a babysitting racket and spent all the money on them. I also wanted a maxi dress, because it seemed to meet my newly acquired aversion to tights. These things, while not profound, were intensely personal, or so they seemed. And yet there they were, telepathically, on my feed.
clothing  advertising  instagram 
4 weeks ago by dancall
A Data Scientist Designed A Social Media Influencer Account That's 100% Automated
Chris Buetti had a problem: Dining out in New York was getting too expensive. He saw was one obvious solution — becoming an Instagram influencer and asking restaurants to give him free meals to post about them — but that process would be time-consuming and require annoying soft skills like “being good at taking photos” and “creating content people enjoy.” Anyway, he already had a job.

So Buetti, a data scientist by trade, decided to use his actual skills and automate the hard work of influencing by writing a program that recruited an audience of 25,000 (by autofollowing their accounts in hopes of getting a follow back), and reposted photographers’ eye-catching photos of New York City for his growing entourage to engage with (“😍🤗🤗🤗great shot💕,” one person commented). Poof: @beautiful.newyorkcity was born — an active, popular, and 100% artificial Instagram account. For Buetti, it’s the perfect solution if you don’t want to actually dedicate time to curating an online following, but still want to score free spaghetti from restaurants seeking publicity. His program even finds restaurant accounts in New York, and sends them direct messages offering to promote them to followers in exchange for a comped meal — and no, it does not disclose that @beautiful.newyorkcity is run by a robot.
celebrity  funny  instagram  fail  ai 
4 weeks ago by dancall
Instagram launches shopping checkout, charging sellers a fee | TechCrunch
Instagram is opening a whole new revenue stream. Now the 130 million people who tap Instagram’s product tags on shopping posts will be able to buy those items without leaving the app thanks to stored payment info. “Checkout with Instagram” launches today in the US with more than 20 top brands including Adidas, Kylie Cosmetics, and Warby Parker who’ll no longer have to direct customers to their website to make a purchase..

An Instagram spokesperson confirms to TechCrunch “We will introduce a selling fee to help to fund programs and products that help make checkout possible, as well as offset transaction-related expenses.” When we asked how much the ‘selling fee’ would charge merchants, the spokesperson told us “We aren’t sharing the specific number right now. We are testing a selling fee with businesses during the closed beta. It will not change the price of the items for consumers.” That indicates Instagram wants merchants to cough up the fee in exchange for higher purchase conversion rates rather than forcing users to pay a convenience fee for buying through the app.
instagram  ecommerce  trends  future 
5 weeks ago by dancall
Is It Possible to Become a Mega-Influencer Anymore? - Fashionista
In addition, she believes it's still possible to become a mega-influencer. "There is a place for authentic voices with a strong point of view and a reason for being," Licht says. Ultra-successful influencers like Charnas and Medine have succeeded in part because "they've really defined their brand DNA from the beginning," she notes. "Leandra's concept of 'man repelling' was really unique, and she found something in the market that had not been done before. Arielle, to me, is the girl next door; I knew a hundred of her growing up, and she took that very accessible point of view. I think that's why she went to Nordstrom to build a brand at those price points — she wants everyone to have access to it. You have to have a really strong sense of self and of why you're doing it." She also points to the success and organic growth of Diet Prada, as well as Katie Sturino of The 12ish Style. "She has such a specific way of positioning her brand — when you have a great story to tell, and people can feel the sincerity, it's magnetic and people will follow.”
celebrity  social-networks  instagram  how-to  stats 
5 weeks ago by dancall
Instagram appears to be testing a way to watch videos with friends
It appears the company is testing a similar co-watching feature on Instagram, as spotted by Jane Manchun Wong of Hong Kong.
The feature seems like it would be accessible during a video chat on Instagram Direct, and by clicking a button to activate it (as indicated by Wong's finger).
instagram  collective  video 
5 weeks ago by dancall
Tic Tac taps Instagram Stories, 6-second bumpers for campaign around sharing | Marketing Dive
Ferrero brand Tic Tac Gum will debut two new 15-second spots that will air on TV, digital and social media channels, according to details shared with Marketing Dive. 
The campaign, "Refreshing. Delicious. Fun," focuses on the idea that the act of sharing can inspire unique and fun experiences. One commercial promotes the brand's freshmint flavor, while the other highlights the watermelon flavor. 
The effort includes four six-second bumpers and three Instagram Stories/Facebook feed posts. It is the first created and produced for the brand by Laundry Service, which Tic Tac named its creative agency of record in August 2018. 
fmcg  instagram  creative  advertising 
6 weeks ago by dancall
JetBlue's Instagram contest asks users to wipe their accounts | Mobile Marketer
JetBlue is offering a year of free travel to three Instagram users and their travel companions who delete all their posts on the image-sharing app to "create a blank slate." To enter the "All You Can Jet" sweepstakes, Instagram users who have wiped their accounts must visit JetBlue's website and follow the instructions.
Contestants must then upload a photo and use in-app software tools to customize it by filling in the "All You Can" blank. After saving the image, contestants can post it to Instagram with the tags @jetblue and #allyoucanjetsweepstakes in the caption.
The airline will hold a drawing among the eligible entries to pick the winners, who can book flights between April 1 and March 31, 2020. The sweepstakes launched on Feb. 27 and runs through March 8.
ti  detox  instagram  funny  competition 
6 weeks ago by dancall
National Geographic Just Became the First Brand to Top 100 Million Instagram Followers – Adweek
National Geographic ventured into uncharted territory last week, this time on Instagram, where it became the first brand to top 100 million followers. But the publisher’s success is more than organic. Its revenue from social advertising was up 80 percent in 2018 compared with the previous year.
instagram  newspapers  stats 
7 weeks ago by dancall
Ellevest (@ellevest) • Instagram photos and videos
Ellevest is on a mission to close the gender money gaps and get more money in the hands of more women. #investlikeawoman
diversity  finance  new-companies  instagram 
8 weeks ago by dancall
Instagram Sees Money In Fundraisers |
Facebook‘s Instagram is planning to launch a Fundraiser sticker this year.
Sources have reported that new code and imagery found in Instagram’s Android app show how a user can search for nonprofits or browse through collections of suggested charities. Once a charity is selected, the user can then place a Donate button sticker on their Instagram Story so that followers can click on it to contribute.

And once a person has sent funds to the charity, Instagram can then enable instant checkout on items purchased using the same payment information used to make the donation.
facebook  instagram  charity  ecommerce  payment 
8 weeks ago by dancall
Gabby Epstein - Wardrobe Sale! (@shopgabbyswardrobe2018) • Instagram photos and videos
Private Insta account - DM TO PURCHASE. First in best dressed 👗👙💁🏼‍♀️ All payments via PayPal. POSTAGE: $10 domestic within in AUS, $22 international.
instagram  ecommerce  membership  trends  future 
9 weeks ago by dancall
Instagram's new donation sticker will make it easy to give money to charities
Emily Dalton Smith, director of project management for social good at Facebook, said the donation sticker can only be used to benefit registered nonprofit organizations. That means your favorite influencer won't be able to solicit money for themselves. Like on Facebook, there is no processing fee and the full amount of the donation goes toward the nonprofit organization.

Smith said nonprofits asked Instagram to bring donations to the social media platform. Adding the feature to Instagram is a natural next step for Facebook, which raised more than $1 billion through its charitable giving tool since its 2015 launch. Smith said she's not worried about people migrating away from Facebook to Instagram in order to donate to charity.
instagram  payment  ecommerce  charity  trends  future 
9 weeks ago by dancall
Hulu Reveals the Strategy Behind Its Partnership With Instagram’s Viral ‘World Record Egg’ – Adweek
After Hulu and the Egg Gang finalized a deal, Tran and his company’s Culture Lab worked to learn more about the latter group’s ultimate goal of bringing more attention to mental health issues.

“The amazing thing is that they weren’t doing it for money,” he said. “From our first conversation, it was really clear this was not a marketing stunt or an ad for Hulu.” Once the parties decided upon Mental Health America as the group to promote with this effort, Tran said Hulu helped develop the football post (above) and the final message that debuted on its own channel, though they “had nothing to do with the actual video.”
stunts  instagram  funny  advertising 
10 weeks ago by dancall
2 Year Investigation Into The Fake Influencers In the UK: 2016–2018 — PART I — #opInstaFake
Charlie Irons is allegedly one of the biggest fakes in the UK in the men’s fashion and lifestyle space. He runs a blog called, but is mostly seen faking his Instagram. This has been documented via social media several times over the years.

Charlie has been questioned by other influencers, outed several times including from streetwear influencer Gallucks. He once came out and stated he didn’t use bots, but when the evidence was presented, he remained silent. In fact, he blocks others who question his actions. His fake actions include (but not necessarily limited to) following and unfollowing in an unnatural and inorganic way.
celebrity  instagram  fail  scam 
10 weeks ago by dancall
Facebook - Facebook Reports Fourth Quarter and Full Year 2018 Results
Daily active users (DAUs) – DAUs were 1.52 billion on average for December 2018, an increase of 9% year-over-year.
Monthly active users (MAUs) – MAUs were 2.32 billion as of December 31, 2018, an increase of 9% year-over-year.
Mobile advertising revenue – Mobile advertising revenue represented approximately 93% of advertising revenue for the fourth quarter of 2018, up from approximately 89% of advertising revenue in the fourth quarter of 2017.
Capital expenditures – Capital expenditures were $4.37 billion and $13.92 billion for the fourth quarter and full year 2018, respectively.
Cash and cash equivalents and marketable securities – Cash and cash equivalents and marketable securities were $41.11 billion at the end of the fourth quarter of 2018.
Headcount – Headcount was 35,587 as of December 31, 2018, an increase of 42% year-over-year.
facebook  stats  instagram  im 
11 weeks ago by dancall
Facebook's 2018 ad revenue surges 38% to $55B amid Stories ad growth | Mobile Marketer
Facebook's net income jumped 61% to a record $6.88 billion last quarter as revenue rose 30% to $16.9 billion amid continued user growth and strong demand for ad placements in Stories. Mobile ad revenue grew to 93% of total ad revenue in Q4 2018 from 89% a year earlier, per an announcement.
For the full year, Facebook's ad revenue increased 38% to $55 billion from 2017. Facebook CEO Mark Zuckerberg said in a conference call with analysts that 500 million viewers look at Instagram Stories every day.
Facebook COO Sheryl Sandberg said the company has more than 7 million advertisers among its family of services, including Facebook, Instagram, WhatsApp and Messenger. Two million advertisers use the Stories format among those apps. Facebook's user base grew 9% to 2.32 billion, and more than 2.7 billion people use one of its apps each month.
facebook  stats  instagram 
11 weeks ago by dancall
Facebook plans new products as Instagram Stories hits 500M users/day | TechCrunch
Roughly half of Instagram’s 1 billion users now use Instagram Stories every day. That 500 million daily user count is up from 400 million in June 2018. 2 million advertisers are now buying Stories ads across Facebook’s properties.

CEO Mark Zuckerberg called Stories the last big game-changing feature from Facebook, but after concentrating on security last year, it plans to ship more products that make “major improvements” in people’s lives.
instagram  stats 
11 weeks ago by dancall
Instagram outage forces millions to look directly at the world for nearly half an hour | TechCrunch
Photo-sharing app and social network Instagram was briefly taken offline on Monday afternoon, causing nothing of consequence to occur other than a brief respite from one source of the constant deluge of inconsequential information to which we all voluntarily submit ourselves.

The service died at about 4:20, tragically the very moment when millions of people were turning to the app, for the third time that hour, desperately hoping to pass the time until the end of the workday. At least this was the case on the west coast of the U.S., the only location we are considering at this time.
instagram  detox  funny  quotes 
11 weeks ago by dancall
The facts about Facebook | TechCrunch
After her death, Molly’s parents found she had been following accounts on Instagram that were sharing graphic material related to self-harming and suicide, including some accounts that actively encourage people to cut themselves. “We didn’t know that anything like that could possibly exist on a platform like Instagram,” said Russell.

Without a human editor in the mix, your algorithmic recommendations are blind to risk and suffering. Built for global scale, they get on with the expansionist goal of maximizing clicks and views by serving more of the same sticky stuff. And more extreme versions of things users show an interest in to keep the eyeballs engaged.
facebook  instagram  fail 
11 weeks ago by dancall
New World Notes: Location-Based, Instagram-Friendly VR Startup Gets $68M from Andreessen
Sandbox VR provides a virtual-reality experience — you and your friends gear up, donning some of the latest VR headsets and high-tech computer backpacks, and are dropped into a virtual world, whether it's a pirate ship, a zombie invasion, or a vision of what Hong Kong could look like in 2088. It costs about $40 per person for an hourlong experience, which you book online. Sandbox VR plans to use its Series A to expand to new locations and create different experiences — games — for people to play at Sandbox locations...

Part of how Sandbox VR markets itself is through social media. Participants get video of themselves all rigged up and can share clips of themselves as the characters inside the game. "Seeing it on Instagram is going to be one of the really killer secrets of this business," said Andrew Chen, an Andreessen Horowitz partner. "When you are having such a good time, and it creates a video of you and all your friends screaming and ducking and like all this happening, and it's so fun, that's this leap that so many people share."
vr  films  trends  future  new-companies  deals  instagram 
11 weeks ago by dancall
Facebook to integrate WhatsApp, Instagram and Messenger - BBC News
acebook plans to integrate its messaging services on Instagram, WhatsApp and Facebook Messenger.
While all three will remain stand-alone apps, at a much deeper level they will be linked so messages can travel between the different services.
Facebook told the BBC it was at the start of a "long process".

The plan was first reported in the New York Times and is believed to be a personal project of Facebook founder Mark Zuckerberg.
facebook  im  instagram  walled 
12 weeks ago by dancall
Stories accounted for 1 in 3 sponsored Instagram posts last year, analysis finds | Mobile Marketer
Instagram experienced a 39% year-over-year jump in influencer marketing in 2018, with more than 2.1 million sponsored posts shared on its platform, according to a new report from Klear shared with Mobile Marketer. The social media analytics and intelligence firm examined posts that used the #ad disclosure between Jan. 1 and Dec. 31 last year.
Helping contribute to the growth were products the Facebook-owned app has continued to expand and monetize, such as the disappearing photo and video collages called Stories. One in three Instagram sponsored posts shared in 2018 was in the Stories section, Klear found.
In terms of who shared the most sponsored content, women, micro-influencers and millennials stood out, with women making up 84.6% of the market and micro-influencers covering 84%. For brands, lifestyle, fashion and beauty were the biggest categories, followed by travel, food and home and interior design.
instagram  stats  celebrity 
january 2019 by dancall
The Age of Tech Is Over - The Atlantic
Jeff Bezos is famous for saying, “Your margin is my opportunity.” Well, the converse is also true: Amazon’s opportunity is everybody else’s dream margin. In particular, many of today’s largest tech companies, even those that have been mostly media and advertising clearinghouses, want to evolve into digital retailers. Instagram, which is owned by Facebook, has the inside track on becoming the Sears catalog for the Millennial generation. Google’s smart home devices could recommend new products based on your interior design. Imagine a machine-learning furniture-recognition program that can identify your couch and coffee table and then point you to a lamp with similar elements.
technology  stats  economics  trends  amazon  google  facebook  instagram  netflix  ecommerce 
january 2019 by dancall
It's Nice That | An egg beats Kylie Jenner to become the most liked Instagram photo... ever
The work of an account called @_world_record_egg, the disarmingly simple image is now the most liked in Instagram history, having displaced the previous paragon of popularity, Kylie Jenner, who’d held the top spot since 6 February 2018 with a photo of her daughter, Stormi Webster.

Buzzfeed has attempted to crack – sorry, honestly, sorry – the mystery behind the post to little avail. As to why the post has garnered such a staggering amount of likes, ABC (the Australian Broadcasting Corporation_ notes that the account has tagged “some of the world’s biggest viral websites, including LADbible and Buzzfeed, as well as shouting out to The Ellen Show and late-night TV host Jimmy Fallon,” which is certainly one possible explanation.
instagram  fail  viral 
january 2019 by dancall
Making your business ‘Instagrammable’
He created a sharing-style dish including various options on different themes, including Mexican. He added: “We have sold 3,300 trays since January this year. Food GP has increased as smaller portions on the tray has meant less kitchen waste. It is at the highest in two years.”

Livingstone explained that he tracks the correlation between sales and promotion by just posting deals on social media and does not advertise it anywhere else, as this is what he did with the promotion of the trays.

He added: “In the past four months, we have had 73% GP and this is being driven by trays as they are such a big part of the food margin.”
food  restaurants  instagram  how-to 
january 2019 by dancall
Snapchat launches Lens Challenges akin to TikTok, Instagram - The Verge
Challenges on YouTube, TikTok, and Instagram dominate the way people participate in online trends, and now Snapchat is trying to get in on the action with Lens Challenges.
Lens Challenges are exactly what they sound like: themed challenges that incorporate a special Snapchat Lens, which can then be featured for the app’s community. The first challenge, which launches today, is tied into the holiday season. Snapchat users can select a specific Lens that will allow them to sing a version of “Jingle Bells” performed by Gwen Stefani.
Snapchat may be the latest company to jump on offering official challenges for users to participate in, but it’s in no way the first. TikTok, an app owned by Chinese company Bytedance, has perfected using challenges and promoting trends as a way to keep users engaged. TikTok even highlighted some of the app’s biggest challenges in its year-end roundup, shouting out individual creators who amassed some of the highest views.
snapchat  instagram  tiktok  music 
january 2019 by dancall The Voice won't make you a star, Instagram will - BBC News
"Look at The Voice as Glastonbury. Everyone gets the chance to be on the UK's biggest stage," he tells Newsbeat.
"If you look at it from that perspective it's awesome.
"If you're looking at it from the perspective that it's going to turn you into a star - Instagram is.
"That has a better chance of turning you into a star than a reality show."
tv  reality  instagram  music  quotes 
january 2019 by dancall
Inside the Pricey War to Influence Your Instagram Feed | WIRED
Many influencers with substantial followings “are not promoting products without being compensated,” said Kevin James Bennett, a cosmetics developer and consultant who works with brands interested in influencer marketing. “That doesn’t make them bad people, it makes them salespersons—and you, the consumer, deserve to know when you’re being ‘sold’ something.”

The Federal Trade Commission agrees. As the practice has become more popular, the agency has adopted rules governing the disclosure of paid endorsements on social media. The text is long and complicated, but can be reduced to two essential concepts: If an influencer has received anything—be it cash, free products, or something else—that could affect how a viewer interprets their mention of a brand or product, they must disclose it; and the disclosure must be displayed prominently, and plainly, in the video, photo, or blog.
instagram  celebrity  fail  advertising 
december 2018 by dancall
Diageo accused of running extensive, noncompliant Ciroc influencer campaign | Marketing Dive
Truth in Advertising (TINA) has filed a deceptive marketing complaint with the FTC accusing alcoholic beverage giant Diageo of running an extensive, noncompliant influencer campaign promoting its Ciroc label. In a post on its website published earlier this week, the advertising watchdog detailed how Sean "Diddy" Combs and a network of 50 influencers, some "hand-selected" by the hip-hop artist and entrepreneur, potentially violated FTC law in their failure to properly disclose connections to the spirits brand.
As part of its investigation, TINA collected more than 1,700 Instagram posts — some dating as far back as early 2015 — that it said failed to transparently communicate a "material connection" to Ciroc, with more than one-third of those posts being shared by Diddy. As of Wednesday (Dec. 12), within 48 hours of being notified of the findings, Diddy appeared to have deleted all his Instagram posts about Ciroc that the organization amassed with the exception of two, TINA said in an update.
alcohol  celebrity  fail  instagram 
december 2018 by dancall
Instagram tests special accounts for social influencers | Mobile Marketer
Instagram is testing out "creator account" profiles that are aimed at the community of social influencers. The accounts provide influencers with specialized software tools to help them manage a following on the Facebook-owned image-sharing app, according to The Hollywood Reporter.
The creator accounts provide more data about follows and unfollows, direct-messaging filters to highlight notes from brand partners and friends, and labels that let creators choose how to be contacted. Instagram is testing the features with a small beta group before rolling them out to a wider community next year.
Ashley Yuki, an Instagram product manager who oversees media solutions, said the company wants to make its platform "the best place, and the easiest place, to build fan communities and also build [creators'] personal brands," according to The Hollywood Reporter.
instagram  celebrity 
december 2018 by dancall
Acura revs up Instagram Stories with car customizer, Giphy stickers | Mobile Marketer
Acura launched a vehicle customizer feature on Instagram Stories to let people build their dream car with a digital sticker pack and animated stickers from Giphy, the database and search engine for GIF files, according to an announcement shared with Mobile Marketer.
Instagram users can build a personalized 2019 ILX sports sedan by searching for the car brand's @Acura handle, which has about 542,000 followers, to access the story. Once the customizer is up and running, users can place digital stickers of wheels and accessories onto the car model to give their vehicle a bolder, sportier appearance that fits their preferences.
instagram  automotive  stickers  trends  creative 
december 2018 by dancall
Instagram launches walkie-talkie voice messaging | TechCrunch
Users can hold down the microphone button to record a short voice message that appears in the chat as an audio wave form that recipients can then listen to at their leisure. Voice messages are up to one-minute long, stay permanently listenable rather than disappearing and work in one-on-one and group chats on iOS and Android. The feature offers an off-camera asynchronous alternative to the video calling feature Instagram released in June. It will have to compete with Viber, Zello and Telegram, as well as Facebook Messenger and WhatsApp for the use case.
instagram  voice  connectivity  trends  future 
december 2018 by dancall
The Instagram rich list: the top paid fashion and beauty influencers of 2018 | London Evening Standard
About: The youngest Hadid sister comes in at number one. The 22-year-old is a regular on the fashion circuit posting images from the runway and red carpet as well as trendy off-duty OOTDs. 
Followers: 21.5 million
Price per post: $27,000
celebrity  stats  instagram 
december 2018 by dancall
India Instagram Users May Get a 'Buy' Button |
Instagram users in India might be able to shop inside the app next year, according to a report from Mint.
Users would be able to tap a “buy” button next to a picture of something they like, which would redirect them to the product’s page on the internet, allowing them to complete the purchase.
Instagram has plans to evolve the process to where the transaction will happen on the app itself, and not on an outside web page.
“By the mid of next year, the platform will have a ‘buy’ button, which will redirect users to the product page based on a cost per sale model,” someone familiar with the development told Mint. “Once payments and other aspects are figured out, Instagram will start selling directly.”
The move should increase sales for brands and eCommerce platforms, experts say, but it could also become a threat for online retailers, and especially fashion sites.
instagram  ecommerce  india  future  trends 
december 2018 by dancall
Under Armour laces up influencer-hosted IGTV series | Mobile Marketer
Under Armour is promoting its Icon line of customized athletic gear with its first long-form episodic video series on IGTV, according to an announcement shared with Mobile Marketer. The "UA Icon Creator Collabs" series combines sneakerhead culture with the art world and highlights street-style trends from influential tastemakers nationwide on Instagram's video-sharing platform.
The series, which is shot in a vertical video format geared for mobile viewing, shows how Under Armour Icon lets people customize a variety of sneakers such as the Curry 5 and HOVR. Influencers Jacques Slade and Jazeri Allen-Lord host the series, which also appears on Google's YouTube.
sportswear  igtv  partnerships  instagram  content  video 
november 2018 by dancall
Facebook rolls out time spent dashboard - The Verge
Last week, Instagram started rolling out its new dashboard that showed how much time you spend on Instagram, and now, it’s Facebook’s turn: the company is rolling out the feature in the actual Facebook app now, via TechCrunch.

Facebook announced the new dashboards for the Instagram and Facebook apps back in August as part of the “time well-spent” movement that has been sweeping across the tech world. Unlike Facebook’s dashboards, Apple’s Screen Time and Google’s Digital Wellbeing allow users to block themselves from using apps, instead of just relaying usage information.
facebook  instagram  trends  detox 
november 2018 by dancall
The ultimate guide to Instagram for small ecommerce brands
When you look at Instagram’s journey over the past year, it’s been nothing if not a constant evolution. From the changes it’s made to its algorithm, to the expansion of stories, to the release of shoppable media, it’s evident that the company’s ambition is to become the most interactive and engaging social platform on the web.
instagram  how-to 
november 2018 by dancall
Introducing more ways to shop on Instagram – Instagram
Now when you come across a must-have item, save it to your Shopping collection to revisit it later. When you tap a product tag in Stories or Feed, tap the Save icon in the bottom right corner to save it to your Shopping collection. Just like existing collections, you can access your Shopping collection from your profile. It’s an easy way to keep your wish list up-to-date and store creative gift ideas for the holidays.
instagram  ecommerce  trends  future 
november 2018 by dancall
Instagram Adds New Ways To Discover Products |
In a company blog post, Instagram said the new ways to discover items come on the heels of its move in September to expand Shopping on Instagram with the rollout of stickers in Stories. With the stickers, users can learn more about a product. The company also announced Explore, a shopping channel that lets users shop from the brands they follow as well as find new brands.On  Thursday (November 15) Instagram added the ability to save to a new shopping collection which means if users come across a must-have item they can save it to their Shopping collection to revisit later. Users can also tap a product tag in Stories or Feed, tap the Save icon and save it to their Shopping collection. “Just like existing collections, you can access your Shopping collection from your profile. It’s an easy way to keep your wish list up-to-date and store creative gift ideas for the holidays,” Instagram said in the blog.

The second new feature is Shop on business profiles, which is a redesign of the Shop tab on business profiles so users can quickly view all the products featured in their shopping posts. When visiting a business profile, users tap on the Shop button to see product information such as the item name, price, and the post featuring the item. Users can also now shop in videos from the brands they follow. When a user sees a video in Feed from a brand they follow they can tap the shopping icon in the bottom left corner to reveal the featured products and learn more about them.
instagram  ecommerce  trends  future 
november 2018 by dancall
Mark Ritson: Why Gary Vaynerchuk is wrong about media
If Vaynerchuk remains intrinsically focused on promoting Facebook and Instagram as the ideal channel mix, he takes the opposite view of TV as an advertising medium. With the notable and bizarre exception of the Super Bowl, Vaynerchuk is convinced that literally no one is watching TV anymore.

As usual, Vaynerchuk is bereft of any data and relies initially on his own media consumption for empirical proof. But in recent years his stage show has usually included a section in which he uses his audience and a show of hands to demonstrate the fallacy of TV advertising.

Vaynerchuk shows that nobody, and he means nobody, watches traditional network TV anymore and that most have shifted their viewing to VOD options like YouTube and Netflix. As a result, he concludes that “70% or 80%” of the population don’t even have the chance to see a TV ad and that, as a result, the $80bn spent this year in America is wasted.
advertising  facebook  tv  instagram  funny 
november 2018 by dancall
Quitting Instagram: She’s one of the millions disillusioned with social media. But she also helped create it. - The Washington Post
Even in Silicon Valley, where it’s common to hear start-up workers become frustrated with management after an acquisition, the disillusionment of the early Instagram employees is striking: People seldom swear off or criticize the product they built, particularly when it has enjoyed such remarkable success. Instagram reached 1 billion users this year.
facebook  instagram  fail  social-networks 
november 2018 by dancall
TikTok surpasses YouTube, Instagram, Snapchat and Facebook in app rank | Mobile Marketer
Global video platform TikTok boosted its user base by about 30% to more than 130 million viewers since its owner Bytedance merged the app with lip-syncing app in early August, according to researcher Apptopia. TikTok's worldwide downloads increased 20% and U.S. downloads rose 25% from the prior three-month period.
TikTok last month overtook YouTube, Instagram, Snapchat and Facebook in a ranking of U.S. downloads from Apple's App Store and Google Play. However, TikTok's engagement rate of 29% is less than those for Facebook (96%), Instagram (95%), Snapchat (95%) and YouTube (95%), according to Apptopia, which measures engagement as the portion of monthly users who open an app every day.​
Apptopia attributed TikTok's surging downloads to a significant increase in ad spending on Facebook, Google's mobile ad platform AdMob and in-app ad platform Vungle, among other platforms. Apptopia also said that TikTok's growth likely resulted from combining downloads of separate apps in different countries into a single app during the merge
video  widgets  apac  new-companies  stats  instagram  snapchat  facebook  tiktok 
november 2018 by dancall
How Gen Z use different social media platforms | Smart Insights
Much has been made of Generation Z abandoning Facebook for the likes of Instagram and Snapchat. While Facebook has reportedly been dropping in popularity among teens since 2015, the Center for Generational Kinetics has conducted research in how Gen Z use different social apps and suggests it still comes top for some aspects of their social lives.
teens  stats  social-networks  facebook  instagram  snapchat 
november 2018 by dancall
Instagram ahead of Snapchat in popularity among teens: Piper Jaffray
Piper Jaffray found 85 percent of teens use Instagram at least once a month, just ahead of long-time leader Snapchat at 84 percent.
Instagram's appeal to marketers is also growing, Piper Jaffray found.
Amazon ranked by far as teens' favorite website, according to the survey.
amazon  instagram  teens  snapchat 
october 2018 by dancall
Mercedes' Instagram contest helps fans fulfill their bucket lists | Mobile Marketer
Mercedes-Benz is promoting its A-Class sedan with a contest that urges Instagram users to share their bucket lists on the image-sharing app, according to an announcement. The carmaker will select winners and use the A-Class to help them cross off things they want to do before "kicking the bucket."
Professional tennis player Sloane Stephens and singer-songwriter Charli XCX shared their bucket lists on Instagram, with goals like "finding the perfect slice of pizza in New York City."
luxury  automotive  instagram  competition 
october 2018 by dancall
Instagram Has a Massive Harassment Problem - The Atlantic
He’s not alone. Despite a long-standing and well-crafted reputation for being the nicest place on the internet, to many of its users—a large number of whom are very young—Instagram doesn’t feel very kind at all. To some, it’s getting worse. In interviews, 22 users described painful, sustained, sometimes terrifying abuse on the platform—abuse they say Instagram has repeatedly failed to stem.
instagram  fail  diversity 
october 2018 by dancall
How Nike curbs the challenges of Instagram's popular Stories feature | Mobile Marketer
When the company launched Nike React — a cushioning foam designed for runners — it pushed its two-minute "Choose Go" ad featuring brand ambassadors like Kobe Bryant and Kevin Hart to YouTube. But instead of dicing the ad into bite-sized pieces for Instagram, Nike figured out how to bring to life the React's springy, soft cushioning — in a different form. For Instagram's main feed, that meant visually conveying the idea as a video with "thumb-stopping power." In this case, the company used a short clip of a sneaker bouncing off a pillow on a trampoline. For Stories, Nike handed the camera over to its brand ambassadors to let them film themselves and tell the audience how the shoes felt.
sportswear  how-to  casestudies  instagram  creative 
october 2018 by dancall
The Teens Who Post the Same Thing Every Day on Instagram - The Atlantic
According to Leonie, a 14-year-old who has gained nearly 10,000 followers from posting on @thesamephotoofbanana, lots of single-picture accounts are really just a gateway to following someone’s Stories. Though she posts the same image of a banana every day to her main feed, her Stories are alive with revealing quizzes, responses to questions about highly personal things such as her most embarrassing memory, and relationship advice.
instagram  funny 
october 2018 by dancall
Instagram’s CEO – Stratechery by Ben Thompson
Instagram had a reason to download: cool filters that, unlike the competition, were free.
Instagram had a great user experience: instantaneous sharing to social networks, without jumping through “Save to Camera Roll” hoops.
Instagram had the seeds of something much greater than a photo editing app: it was, from the beginning, a social network in its own right; as Chris Dixon describes it, “Come for the tool, stay for the network.”
september 2018 by dancall
Instagram expands shopping features to boost brands' direct sales | Mobile Marketer
Instagram made two shopping features broadly available to let people more easily buy products that brands and social influencers show on the image-messaging app, which has about 1 billion mobile users worldwide, the Facebook-owned company announced on Monday.
The app expanded shopping across Stories, which strings together multiple images in a single post, after first testing the service in June. Shopping in Stories is now available to businesses in 46 countries. Instagram next week will also roll out a shopping feature in Explore, a section that serves users personalized posts and accounts based on their interests.
instagram  partnerships  ecommerce  trends  future 
september 2018 by dancall
Instagram Adds eCommerce to Stories Feature |
Instagram is stepping up its efforts to bring commerce onto its social media network. The platform is rolling out features that include a new shopping channel within its “Explore” tab, where consumers can see posts from brands they currently follow, as well as other recommended brands. That feature, Instagram said, is slated to launch on Monday (Sept. 17) and “expand globally over the coming weeks.” (Already, Instagram users can tune into other channels, such as art and travel.)

The social media platform is also expanding shopping options within its Stories feature. The relatively new functionality, which the company began piloting in June, is now being rolled out to 46 countries. Users who are watching behind-the-scenes Stories can tap on a product that is shown within the experience to learn more. The platform claims that over 400 million accounts use the Stories feature each day: “With one-third of the most-viewed Stories coming from businesses, we’re excited to see how Shopping in Stories enables brands to tell an even deeper story about what’s behind their products,” Instagram said in a statement.
instagram  ecommerce  future  trends 
september 2018 by dancall
Instagram co-founders resign to explore 'creativity again' | Technology | The Guardian
Instagram, which Facebook bought in 2012 for $1bn, has more than 1 billion active monthly users and has grown by adding features like messaging and short videos. In 2016, it added the ability to post slideshows that disappear in 24 hours, a copy of Snapchat’s popular “stories” feature.

Instagram is its parent company’s fastest-growing slice of revenue, but it touts 4 million fewer monthly advertisers globally. As Instagram has shown more ads, the average price per ad across Facebook’s entire family of apps has declined earlier this year after a year of upswing. A new privacy law in Europe has also affected prices.
september 2018 by dancall
Foodies Kit - La Famiglia Rana
They’ll be available to buy from our gorgeous Instagram-inspired grocery shop which is opening in London in just a few weeks’ time, designed to set your Instagram feed alight! (There will also be workshops covering everything from photography to pasta-making, so it’s worth keeping in touch…)
food  instagram  trends 
september 2018 by dancall
Has Fashion Week's Influencer Bubble Finally Burst? | Opinion | BoF
A lot of those who request seats but don’t get in will show up at the venues anyway with a print-out of the email they sent requesting a seat. “We’ll be very polite about it and say, did you receive a confirmation? And they’ll say no and we’ll say you cannot attend,” Franco said. “We’ve dealt with every type of crasher in the book. The good ones and the smart ones will show up and be polite about it and ask if there’s any extra standing room and often we will let them in if there’s space.” (Friedman said she wormed her way into shows she wasn’t invited to in her first season by lingering at a venue after she got into one show.)
luxury  celebrity  fail  instagram 
september 2018 by dancall
FELIX CAPITALManifesto - Invests in Farfetch, Highsnobriety, Deliveroo, Goop etc
Our mission is to support entrepreneurs with big ideas, to help them build strong brands that stand out and that move the world forward. We ambition to partner with the best entrepreneurs, the creative agents of change of digital lifestyle.
Investments -
invest  new-companies  future  trends  luxury  instagram 
september 2018 by dancall
Teachers Are Moonlighting As Instagram Influencers To Make Ends Meet
Groesbeck is part of a community of “teacher influencers” who amass enormous followings by sharing photos of their classrooms and what goes on inside it. Through color-coded storage bins, perfectly organized bookshelves, and bubble-lettered bulletin boards, these teachers find hordes of fans in both fellow teachers and nonteachers alike.

Many of these teachers started out as “teacher bloggers,” but most became Insta-famous through Teachers Pay Teachers, an online platform that allows teachers to sell classroom resources they’ve created, such as worksheets and bulletin board decor.

By promoting their Teachers Pay Teachers products on Instagram with hashtags such as #TeachersOfInstagram and #TeacherLife, as well as sharing classroom tips and snapshots, these teachers acquire tens of thousands of followers. Many even exceed the 100,000 follower mark.
instagram  celebrity  funny 
september 2018 by dancall
Twix debuts split-screen Instagram Story as part of left/right campaign | Mobile Marketer
Mars candy brand Twix posted its first split-screen Instagram Story to explain the differences between people who prefer the "left Twix" or the "right Twix" as part of its ongoing ad campaign first introduced in 2012. Twix urged viewers to pick a side after watching the Instagram Story, per a statement.
The Story shows the results of a light-hearted "survey" that included a questionnaire and facial recognition analysis to determine the differences between left and right Twix fans. The survey found that Twix fans are "the same, but different," as about half of left Twix fans "prefer to stay in" while 50% of right Twix fans "favor chilling at home."
fmcg  creative  instagram 
september 2018 by dancall
Instagram Working On Shopping App |
Instagram does see the shopping app as a major way to get into the eCommerce market, noted the report, given the fact that more than 25 million businesses have an Instagram account and two million are advertisers.  What’s more, citing Facebook data, The Verge reported that four in five Instagram customers follow one or more businesses. By launching an app, it is creating a focused way to increase shopping and browsing on the network. A person familiar with the company’s thinking noted that Facebook could roll out more tools so that merchants can create businesses on Instagram, which would be a challenge to the likes of Shopify. Since most online businesses need to have Instagram, it’s not a stretch to see them pay to access business tools.
instagram  ecommerce  facebook  buttons  future  trends 
september 2018 by dancall
Instagram is driving jewelry sales | Retail Dive
Retailers, especially department stores, are luring in shoppers with larger accessories assortments, and not just handbags, according to a report from retail and fashion technology firm Edited. U.K. department store John Lewis stocks 44% more than a year ago, Nordstrom 36.5% and Macy's 8%, Edited found. Lower-price online apparel retailers Asos and Boohoo have trimmed back their accessories category by 16% each, however, with jewelry assortments down 23% at both retailers, according to the report.

But there are shifts in demand for various types of jewelry, with necklaces trending down the most. Necklaces this year have fallen 8.6%, bracelets are down 2.7% and rings are down 3.2%, all shrinking in favor of earrings, cufflinks, charms, brooches and anklets, according to a blog post from Edited Senior Retail Analyst Katie Smith.
instagram  luxury  stats 
september 2018 by dancall
Scarlett London (@scarlettlondon) • Instagram photos and videos
example of a beauty / lifestyle blogger. Did the Listerine post that got ridiculed
instagram  celebrity  fail 
september 2018 by dancall
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