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driscoll : magazine   50

Why Publishers Don't Like Apps - Technology Review
And Technology Review? We sold 353 subscriptions through the iPad. We never discovered how to avoid the necessity of designing both landscape and portrait versions of the magazine for the app. We wasted $124,000 on outsourced software development. We fought amongst ourselves, and people left the company. There was untold expense of spirit. I hated every moment of our experiment with apps, because it tried to impose something closed, old, and printlike on something open, new, and digital.

Last fall, we moved all the editorial in our apps, including the magazine, into a simple RSS feed in a river of news. We dumped the digital replica. Now we're redesigning, which we made entirely free for use, and we'll follow the Financial Times in using HTML5, so that a reader will see Web pages optimized for any device, whether a desktop or laptop computer, a tablet, or a smart phone. Then we'll kill our apps, too.
apps  industry  publishing  ios  apple  magazine  html5  web  mobile 
may 2012 by driscoll
[Thrasher] First 12 Mags
first twelve issues of THRASHER in full pdfs!!!!
thrasher  skating  skateboarding  magazine 
january 2007 by driscoll

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