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garrettc : abtesting   14

A/Bsolutely fabulous testing | Inside GOV.UK
How do you make people click a ‘start now’ button first time? What we learnt from A/B tests:
abtesting  testing  govuk  gds 
august 2016 by garrettc
Google Content Experiments
Spilt testing framework in Google Analytics.
abtesting  testing  research  data 
may 2013 by garrettc
Why did infinite scroll fail at Etsy?
"My point is not that infinite scroll is stupid. It may be great on your website. But we should have done a better job of understanding the people using our website" - Valuable lesson from Etsy on when testing goes wrong, and how to avoid it.
testing  abtesting  userexperience  usability  webdesign 
january 2013 by garrettc
A/B Testing Tech Note: determining sample size
Useful advice from 37Signals on running an effective split test.
abtesting  statistics  testing 
september 2011 by garrettc
Split testing for the homeless
Interesting experiment showing that there's always a way to be testing something about your site.
testing  analytics  abtesting  experiment 
march 2010 by garrettc

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