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garrettc : branding   49

The&Partnership creates new visual identity for RNIB sight loss charity
Designer Marc Donaldson shares the journey of creating a "readable" logo for the organisation, with help from members of the blind and partially-sighted community.
design  accessibility  casestudy  designthinking  branding 
september 2018 by garrettc
Taking a stand VS making a joke
"When much of the discussion on Twitter is political, it’s easy to see why, as a social media manager for a brand, you might feel like you should jump in too. But thinking is easy and writing is hard. Twitter doesn’t give you many characters to play with, nuanced conversation is almost impossible. Things spread and get shared in places you can’t reach, you’ll never have the last word."
twitter  socialmedia  society  marketing  branding  equality 
july 2018 by garrettc
Brand Purpose without all the nonsense
"I’ve worked with lots of founders, CEOs and CMOs and I hear pretty much the same thing from all of them: ‘We kind of know what we’re trying to do, but we just can’t quite say it simply. And as we grow it’s getting more important that everyone gets it.’ Often, they’ve been struggling with it for years."
branding  business  marketing 
july 2018 by garrettc
Your guide to design systems from the world’s leading brands
A look at some of the best public design systems out there—from Atlassian, Shopify, Airbnb, and more.
branding  designsystems  webdesign  webdevelopment  appdesign  appdevelopment  patternlibrary  styleguide 
april 2018 by garrettc
Creating Themeable Design Systems | Brad Frost
Hey! I wrote a post about creating design systems that can serve wildly different brands:
designsystems  webdevelopment  webdesign  branding 
april 2018 by garrettc
Branded in Memory
The logos of global corporations like Apple, Starbucks, and Foot Locker are designed to create instant brand associations in the minds of billions who see them every day. But how accurately can we remember the features and colors of these famous symbols?
logo  advertising  branding  design  quiz 
september 2017 by garrettc
Naming a new product? Start with the job.
To choose a memorable name for a product, start with the jobs you want people to associate it with.
productdesign  product  productdevelopment  business  branding 
august 2017 by garrettc
What’s the difference between style guides, pattern libraries, and design systems?
"In my organization, we’re trying to implement an integrated marketing plan which will be helped along greatly by a sound design system. In order to implement this properly, a shared vocabulary needed to be created so we could be sure we were referring to the same thing. In this post I do my best to explain the terms style guides (editorial and visual), pattern libraries, and design systems."
branding  styleguide  designsystems  patternlibrary  webdevelopment  appdevelopment  business 
july 2017 by garrettc
Adopting Design Systems
Establish a model for product teams to adopt your system predictably and collaboratively so that you can report progress across your enterprise.
branding  styleguide  designsystems  patternlibrary  webdevelopment  appdevelopment  business 
july 2017 by garrettc
Style Guides as Products
How thinking about style guides as products helps you meet user needs and overcome the barriers to adoption.
branding  styleguide  designsystems  patternlibrary  webdevelopment  appdevelopment  business 
july 2017 by garrettc
The Discovery Education design system and pattern library.
designsystems  designthinking  branding  patternlibrary  webdesign  webdevelopment  appdevelopment 
may 2017 by garrettc
The Atomization of Your Brand Experience
"[…] the difficulty in recent years is that brand experiences have been on an accelerated path to atomization — the breaking down of a user’s brand experience into a distinct series of building blocks — with no slowing down in sight. These building blocks are sometimes called atoms, sometimes called cards, or sometimes called patterns."
patternlibrary  atomicdesign  webdesign  appdevelopment  webdevelopment  branding  cards  patterns 
january 2017 by garrettc
British Rail Corporate Identity
"This is a website about the British Rail Corporate Identity from 1965–1994 which includes a wealth of digitised examples of British Rail design material collected over several years."
design  uk  britishrail  branding  inspiration 
october 2016 by garrettc
Dear Branding Agencies
"Hello, it’s really nice to meet you! We’re the web design agency the client hired to bring the branding direction to the web. So, we’re over here and you’re over there, and our client is in the middle. Yes, we know you weren’t awarded the website portion of the RFP. Of course, that doesn’t mean we can’t be partners with our client’s best intentions in mind. No need to be nervous, we are considerate teammates. We hope you know why we are here, and that you are curious about what we do really well. Not sure? Read on, new friend."
business  bestpractice  collaboration  branding  webdesign  wdcsintranet 
march 2012 by garrettc
Brand New - National Maritime Museum
A look at the new brand for the National Maritime Museum, Royal Observatory and The Queen's House.
branding  design  designthinking  logo  identity 
july 2011 by garrettc
Own a shape
Microsoft own the square, Apple the roundrect, Nokia the squircle. Design and branding is subtle
apple  microsoft  nokia  design  branding 
july 2011 by garrettc
Do you need a new logo?
Are you a International Spy? No? Then you might need a new logo:
design  logo  art  graphics  flowchart  branding  funny 
august 2010 by garrettc
New livery for Kulula Air
South Africa's low fare airline Kulula have painted one of their 737s in a brand new livery consisting entirely of labels. The captain's chair is labelled "The Big Cheese". Nice.
fun  advertising  branding  aircraft  airline 
february 2010 by garrettc
After Branding
"In 2010, you are whatever the Net says you are. Deal with it." - Tim Bray
branding  identity  business  society  reputation  presence  internet  marketing 
december 2009 by garrettc
Floating Logos
"Perched atop very tall poles or stanchions, these corporate beacons emit their message by looming over us in their glowing, plastic perfection. Elimination of the support structure in the photographs allows the signs to literally float above the earth."
photography  art  advertising  design  branding  urban  logo 
october 2009 by garrettc
Luxury vs. premium
Seth Godin on the difference between the two.
commercial  branding  consumer 
may 2009 by garrettc
design is no place for democracy
"When designing with a community what you should be aiming for is participation not democracy." - Leisa Reichelt expands on a lesson learned from the redesign project.
usability  design  drupal  community  process  branding  transparency 
february 2009 by garrettc
The Evolution of Tech Companies’ Logos
How companies such as Apple, Adobe and IBM's logos have evolved over time.
advertising  apple  ibm  adobe  branding  business  commercial  design  evolution  gallery  graphics  history  logo  marketing  media  reference 
february 2008 by garrettc
Better Than Free
Kevin Kelly's fantastic essay on what you'll need to know to survive in the new digital economy where everything is infinitely copyable.
article  branding  business  community  content  creativity  culture  future  ideas  inspiration  knowledge  law  publishing  society  economics 
february 2008 by garrettc
Web Design Inspiration - a photoset on Flickr
Nice collection of screenshots that I came across whilst trying to find some inspiration for an internal site design.
branding  examples  flickr  gallery  graphics  ideas  inspiration  layout  list  reference  resource  deve 
december 2007 by garrettc
Human-to-Human Design
A good website is built on two basic truths—that the internet is an interactive medium and that the end user is in fact human.
article  business  branding  community  design  interface  usability  marketing  psychology  strategy  webdevelopment 
july 2007 by garrettc
How Ads Really Work: Superfans and Noobs
"The obvious way to make the most money possible is to plaster your sites in as many ads as your visitors can stand. But if you look at your traffic, chances are you'll lose little by turning ads off completely for your biggest fans."
advertising  branding  business  community  ideas  information  marketing  money  psychology  search 
june 2007 by garrettc
Cool business card designs
Some nice ideas, although you're wallet could end up a mess if you had too many of these given to you.
advertising  art  branding  business  cool  creativity  gallery  identity  businesscards  cards  inspiration 
may 2007 by garrettc

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