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garrettc : copywriting   60

The Discipline of Content Strategy
It’s time to stop pretending content is somebody else’s problem. If content strategy is all that stands between us and the next fix-it-later copy draft or beautifully polished but meaningless site launch, it’s time to take up the torch, time to make content matter. Halvorson tells how to understand, learn, practice, and plan for content strategy.
content  contentstrategy  webdevelopment  copywriting  userexperience 
december 2018 by garrettc
How to improve your design process with copy docs
"A copy doc is a one-stop “source of truth” for all the copy in a project. There’s no single way to create or use one, but here are some basics to help you get started."
content  contentstrategy  copywriting  webdesign  appdesign 
july 2018 by garrettc
Storyframes before wireframes
"Browsing a well-crafted interface is like reading a great story. As designers, why are we not incorporating screenwriting techniques more often into our process?"
storytelling  webdesign  designthinking  wireframes  writing  copywriting 
december 2017 by garrettc
5 Keys to Writing Awesome Documentation
"Poorly written documentation is like food that tastes bad or that’s hard to eat. The sole purpose of documentation is to be read, so it must be well organized and optimized to be easily read and understood."
documentation  business  copywriting  bestpractice 
july 2017 by garrettc
It's only words
" The self service checkouts at my local Sainsbury’s recently got a refreshed user interface. Oooo, a new thing to play with. Oooo, how have they improved? Oooo, a new thing to pull part."
userexperience  supermarket  shopping  userinterface  copywriting 
june 2017 by garrettc
Your vs. My
"Labeling stuff with “My” imitates the point of view of the user. It is as if the user has printed out labels and stuck them to various objects: My Lunch, My Desk, My Red Stapler. Except the user hasn’t done this, you (the site) did it for them.

Labeling stuff with “Your” instead reinforced the conversational dialogue. It is how another human being might address you when talking about your stuff. Even with MySpace, people say things like “I saw what you put on your MySpace."
copywriting  userinterface  userexperience  webdesign  socialsoftware 
april 2017 by garrettc
Textio: Hire smarter.
Boost your hiring performance by every metric that matters: Textio users recruit better qualified, more diverse talent—and they get it done faster.
hr  writing  job  diversity  equality  society  copywriting 
november 2016 by garrettc
Day in the Life: How Slack's Anna Pickard makes software sound human
"While everyone’s not going to be writing externally, it’s so important we remain human in everything we say and do. The culture turned inward makes the product, the culture turned outward makes the brand."
slack  software  userexperience  pamoja  toneofvoice  copywriting 
september 2016 by garrettc
Words of welcome
"For a while now, The Session has had some little on-boarding touches to make sure that new members are eased into the culture of this traditional Irish music community."
userinterface  userexperience  copywriting  onboarding 
january 2016 by garrettc
MailChimp Style Guide
Guidelines and resources for web writers and editors. Includes: voice and tone, grammar, web style, social media, email newsletters, blog posts, legal content, technical content, accessibility, translation, copyright, and more.
writing  styleguide  grammar  mailchimp  design  inspiration  copywriting 
august 2015 by garrettc
The problem with websites
It doesn't have to be content vs design though, which is what this graphic is suggesting.
content  copywriting  contentstrategy  webdesign  metaphor 
march 2015 by garrettc
Kill It With Fire! What To Do With Those Dreaded FAQs
"It’s a good start. But it’s scaffolding: writing that helps you get to the writing you’re supposed to be doing. It supports you while you write your way to the heart of your content. And once you get there, you have to look back and take the scaffolding down."
contentstrategy  copywriting  faq  content  userexperience 
december 2013 by garrettc
Content Cleanup!
Take the opportunity afforded you by moving CMS to clean up your content.
content  contentstrategy  cms  business  copywriting 
october 2013 by garrettc
The Long & Short of Writing for the Web - 52 Weeks of UX
'“People don’t read on the Web”. Instead, the author claimed, they “scan” text instead. There are several problems with this assumption, however. First, people do actually read on the Web…scanning is simply the first step in the process. Second, short text can be just as poorly written as long text (and often is). Third, people actually seek out and enjoy reading longer texts. '
content  copywriting  usability  userexperience 
september 2013 by garrettc
WYSIWTFFTWOMG! | Journal | The Personal Disquiet of Mark Boulton
"Device agnostic. Screen size independent and devoid of design. Let’s help content people focus on what the words and pictures are, rather than what the words and pictures look like."
contentstrategy  structure  webdevelopment  copywriting 
september 2013 by garrettc
Big Trouble in Little Content: Planning for Reusable Microcopy
Lullabot's Jeff Eaton on how to wrap your head round writing those tiny pieces of customer facing copy.
content  contentstrategy  copywriting  userinterface 
february 2013 by garrettc
Rewriting policy plainly
The perspective of an MOD representative on rewriting their policy documents in a plainer, clearer style, according the to GDS guidelines.
wdcsintranet  gds  language  userexperience  copywriting 
november 2012 by garrettc
Medium - Terms of Service
Very well written and clear terms of service for Medium. They even manage to handle the dreaded lawyerese with some grace.
business  law  legal  documentation  wdcs  wdcsintranet  copywriting 
august 2012 by garrettc
First Principle: Disambiguation
"Content plays a huge part in the ongoing communication between your users and your product, service, or brand, and as such it has a whole rich life after we carefully select it and place it in the public eye.

The computer systems that increasingly mediate our communication can either facilitate or hinder the flow of information. As professional communicators, we need to understand how well the content in the system keeps the conversation flowing, and how these communications are taking place." - Rachel Lovinger
content  contentstrategy  copywriting  tagging  metadata  semantics  semanticweb  web  wdcsintranet 
may 2012 by garrettc
Top 10 Content Strategy Mistakes to Avoid
"Melissa Rach, coauthor of Content Strategy for the Web, Second Edition, sees far too many organizations making similar mistakes in their outreach attempts. The "throw it together" approach that most people employ tends to create havoc, rather than useful information for potential customers and clients. She shares 10 of the most common (and dangerous) pitfalls that everyone should learn to avoid."
contentstrategy  copywriting  content  wdcsintranet  bestpractice 
april 2012 by garrettc
Investment Account Agreement
Well written terms of use from Funny and clear. It's still stupidly long, but you've got to love a T&Cs page that contains phrases like "This section is a bit of a mixed bag. So, it may jump around a bit, but it's all important."
terms  legal  copywriting 
april 2012 by garrettc
How to blog
A must-read for all writers, bloggers, journalists; both aspiring and working. From Boing Boing's Rob Beschizza.
blog  writing  creative  copywriting  advice  wdcs  wdcsintranet 
april 2012 by garrettc
Less Work, More Flow: Mobile is Just the Beginning
First in a three part series on developing platform neutral content. A must read.
contentstrategy  content  copywriting  mobile  wdcsintranet 
march 2012 by garrettc
Space To Breathe
Why making your content kind and calm is a good idea.
copywriting  content  contentstrategy  webdesign  uxoxford2012  oxdug2013 
march 2012 by garrettc
Making up Stories: Perception, Language, and the Web
"Stories have been around as long as we have, helping us understand our world and ourselves. We learn and retain information best through stories, because they turn information into more than the sum of its parts. But what makes a story a story, and what does it mean for the digital world we’ve built?
content  contentstrategy  copywriting  web  narrative  storytelling  uxoxford2012  oxdug2013 
february 2012 by garrettc
Our First Principles
Content Magazine interviews developers and strategists about their own first principles, how those principles have changed over time and about the place where they began
advice  business  content  copywriting  contentstrategy 
february 2012 by garrettc
Designing for the Next Step
Using effective communication to get supporters and potential supporters involved.
business  copywriting  marketing  wdcsintranet  uxoxford2012  oxdug2013 
january 2012 by garrettc
How to Create a Unique Selling Point for Your Home Page
Nothing earth shattering (relate imagery to words, avoid generic statements, etc.) but a useful reminder of things to look out for when talking to your audience.
userexperience  copywriting  webdesign  tips  wdcsintranet 
january 2012 by garrettc
Why Burying Sign Up Buttons Helps Get More Sign Ups
Sounds counter-intuitive, but it's all about knowing where they are in the customer lifecycle.
conversion  copywriting  signup  userexperience  wdcs  wdcsintranet 
december 2011 by garrettc
Page tables and chunked content
Structuring content to be reusable and platform agnostic. As Joe says "We can't control appearance. But we can control importance."
contentstrategy  content  copywriting  wdcsintranet  uxoxford2012  oxdug2013 
november 2011 by garrettc
What Is Plain Language
Very useful resources on the benefits of plain language and how to measure them.
language  copywriting  webdesign  wdcsintranet 
october 2011 by garrettc
Content Strategy Success in 5 Steps
A brief 5 point overview of what should go into a content strategy process.
contentstrategy  process  webdevelopment  copywriting  content 
august 2011 by garrettc
Anatomy of long sales letter
I still can't stand these things, but they contain some interesting techniques.
business  copywriting  marketing  webdesign 
july 2011 by garrettc
Take Your General Information and Shove It | UX Magazine
On product pages put the important specs upfront and leave the general description until after. - "Early-stage shoppers—those still assembling the 3-10 options of a consideration set—need specifics first, and specifics are often very hard to come by."
ecommerce  userexperience  userinterface  copywriting  webdesign 
april 2011 by garrettc
Your vs. My Pattern
"Your" vs "My" entry from the Yahoo Developers Network Design Pattern Library
content  copywriting  userexperience  userinterface  socialsoftware  patterns  language  vocabulary  microcopy  webdesign  my  your  yahoo 
april 2011 by garrettc
6 Surprising Bad Practices That Hurt Dyslexic Users
"Web acces­si­bil­ity doesn’t only extend to color blind users, but dyslexic users too. As design­ers, we can help dyslexic users read text more flu­ently and accu­rately by under­stand­ing and avoid­ing the bad design prac­tices that hurt dyslexic users."
accessibility  webdesign  copywriting  usability  dyslexia 
january 2011 by garrettc
Advice for CMS users
Coverring things like accessibility and writing for the web
cms  writing  web  copywriting  tips  text 
october 2010 by garrettc
Content Strategy for the Web Professional
"[…] something’s going wrong with your projects; the user experience just isn’t meeting your expectations. You’re reasonably sure you know why: there’s a problem with the content."
content  strategy  copywriting  howto  webdesign  webdevelopment 
september 2010 by garrettc
CannyBill redesign goes live
The story behind the CannyBill redesign. Really lovely site making full use of HTML5, CSS3 and copywriting by Relly Annett-Baker. A masterclass.
html5  css3  webdesign  webdevelopment  copywriting  toread 
march 2010 by garrettc
Love Me Long Time – Jeffrey Zeldman
"If you want people to spend time reading your site, give them better content."
content  userexperience  reading  copywriting 
march 2010 by garrettc
You should follow me on Twitter
Dustin Curtis' experiment reveals that the smallest copy changes can make a difference.
twitter  communication  psychology  webdesign  copywriting 
march 2010 by garrettc
A List Apart: Articles: The Content Strategist as Digital Curator
What can we learn from museums libraries and other institutions that manage collections about effective content strategies.
content  strategy  webdevelopment  marketing  copywriting  curation  uxoxford2012  oxdug2013 
december 2009 by garrettc
24 ways: The Construction of Instruction
5 simple rules for effective and communicative copy writing on the web. Plus it mentions gin, which is always good.
copywriting  microcopy  writing  webdevelopment 
december 2009 by garrettc
Metafilter's new user page
An example of good copy setting the expectations of new users.
community  metafilter  socialsoftware  leedsgeekup09  copywriting  ogn16 
november 2009 by garrettc
Writing Microcopy
Even the smallest pieces of copy can make a difference. Copy is interface.
usability  writing  copywriting  content  microcopy  webdesign  userexperience  userinterface 
june 2009 by garrettc
Copywriting: a prescription for great text
Copywriting advice from Amanda Aitken (aka, the stylish copywriter)
tutorial  resource  advice  howto  writing  copywriting 
may 2009 by garrettc

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