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garrettc : marketing   69

Taking a stand VS making a joke
"When much of the discussion on Twitter is political, it’s easy to see why, as a social media manager for a brand, you might feel like you should jump in too. But thinking is easy and writing is hard. Twitter doesn’t give you many characters to play with, nuanced conversation is almost impossible. Things spread and get shared in places you can’t reach, you’ll never have the last word."
twitter  socialmedia  society  marketing  branding  equality 
july 2018 by garrettc
Brand Purpose without all the nonsense
"I’ve worked with lots of founders, CEOs and CMOs and I hear pretty much the same thing from all of them: ‘We kind of know what we’re trying to do, but we just can’t quite say it simply. And as we grow it’s getting more important that everyone gets it.’ Often, they’ve been struggling with it for years."
branding  business  marketing 
july 2018 by garrettc
Mailtrain
Self hosted email newsletter app
email  marketing  nodejs  opensource 
april 2018 by garrettc
Sprout Social
Social media management and monitoring tool
business  marketing  monitoring  socialnetworking  socialmedia 
february 2018 by garrettc
Litmus: Email Marketing, Email Design & Email Testing Tools
Litmus provides a suite of email design and email marketing tools, helping you build, design, test, and analyze your emails.
email  testing  marketing  webdesign  tools  analytics  webdevelopment  tool 
january 2018 by garrettc
Net Promoter Score Considered Harmful (and What UX Professionals Can Do About It)
In 2003, a marketing consultant named Fred Reichheld lit the business world on fire with the Harvard Business Review article The One Number You Need To Grow. He asserted that by asking a single…
nps  metrics  analytics  marketing  management  business  userexperience 
december 2017 by garrettc
Social Proof: Your Secret Weapon for Better Marketing
"If you want to make customers feel confident in their purchase, or convince them to try your product, social proof is an immensely powerful tool."
psychology  socialmedia  marketing  business 
october 2017 by garrettc
Strip Atlass: Customers
"Scrappily start your sales process by identifying, approaching, and converting prospects into customers one at a time (for a start)."
business  marketing  stripe  startups 
october 2017 by garrettc
Effective Value Messaging: The Definitive Guide
"Every startup or every company, for that matter, is in sales and communication business. Communication, on the other hand, is a part of the sales process. Companies do not pay enough attention to strategic messaging. Message effectiveness is not easy to track and to report on. This isn’t an A/B test with which you can get exact results in a matter of days, if not hours."
business  marketing  communication 
july 2017 by garrettc
Drip - Quick & Easy Email Marketing Automation Software
Drip provides a free email marketing automation solution to help you qualify leads and shorten the sales cycle. Get started right now.
email  marketing  tool  automation  campaign  newsletter 
april 2017 by garrettc
Mention
Get Slack notifications when someone’s talking about your brand or competitor online.
slack  bot  marketing  communication 
december 2016 by garrettc
9 Differences Between Market-driving and Market-driven Companies
Did you ever notice that so many companies want to be visionary? Able to predict future products and services you need; but yet they also say they respond to…
marketing  business  designthinking 
october 2016 by garrettc
Email on Acid
"Provides email testing, troubleshooting & tracking tools so you get the most out of every email campaign, no matter where it’s read."
design  email  marketing  testing 
june 2016 by garrettc
10 More Charts That Are Changing Content Marketing
In just a few months, the content marketing scene has changed dramatically. More studies have been done, more charts have been made, and content marketers needs this information more than ever to stay on top of this rapidly changing industry.
contentstrategy  contentdesign  content  marketing  statistics 
may 2015 by garrettc
SEO: The Free Beginner's Guide from Moz
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides the information you need to get on the road to professional quality SEO.
business  guide  marketing  seo  webdevelopment 
april 2015 by garrettc
Resources | MailChimp
"MailChimp's guides offer information for email marketing rookies, experts, and everyone in between. We'll walk you through your first newsletter, show you how to use your report stats to write better content, and make sure you know all the spam laws. Whether you're an email pro or just exploring your options, there's a MailChimp guide for you."
mailchimp  marketing  email  ebook  resource 
february 2015 by garrettc
Facebook: I Want My Friends Back
You should always control your own content and direct people your domain not a 3rd party!
economics  facebook  marketing  socialmedia  socialnetworking 
october 2012 by garrettc
Forget Facebook; keep your fans to yourself!
"Why would you put your Facebook vanity URL onto a highway billboard instead of the URL of your own website?"
facebook  socialnetworking  socialmedia  marketing  business  wdcs  wdcsintranet 
july 2012 by garrettc
Responsive Email Design
Responsive Email Design, a free online ebook from Campaign Monitor
responsivedesign  marketing  email  design 
july 2012 by garrettc
HTML Email Boilerplate
A sort-of template that helps avoid some of the major rendering problems with the most common email clients.
email  html  newsletter  marketing  markup 
february 2012 by garrettc
Designing for the Next Step
Using effective communication to get supporters and potential supporters involved.
business  copywriting  marketing  wdcsintranet  uxoxford2012  oxdug2013 
january 2012 by garrettc
How Twitter helps a small bookstore thrive
How @OmnivoreBooks gets it right. I really like the "one third personal, two thirds professional" guideline.
twitter  socialmedia  casestudy  wdcs  wdcsintranet  marketing  business 
november 2011 by garrettc
Fundraising would be better without this award
A warning about using traditional advertising and marketing techniques in the non-profit arena.
charity  nonprofit  advertising  marketing  wdcsintranet 
october 2011 by garrettc
Anatomy of long sales letter
I still can't stand these things, but they contain some interesting techniques.
business  copywriting  marketing  webdesign 
july 2011 by garrettc
"How to create advertising that sells"
An advert written by David Ogilvy that ran in the 60s and 70s.
advertising  business  creative  marketing  advice 
april 2011 by garrettc
New York Times Exposes J.C. Penney Link Scheme
A look behind the scenes of J. C. Penney's attempt to game search results and the fall-out from being caught.
google  search  pagerank  statistics  blackhat  marketing  strategy 
february 2011 by garrettc
How the Old Spice Videos Are Being Made
A peek behind the scenes of the Old Spice virals.
socialmedia  advertising  marketing  viral  video  media 
july 2010 by garrettc
Oyster Photo Fakeouts
Oyster Hotel Reviews photo fakeouts show you the promo picture and then the reality. Great idea, surprised no-one has done it before.
travel  marketing  photo  fake  holiday  review 
april 2010 by garrettc
After Branding
"In 2010, you are whatever the Net says you are. Deal with it." - Tim Bray
branding  identity  business  society  reputation  presence  internet  marketing 
december 2009 by garrettc
A List Apart: Articles: The Content Strategist as Digital Curator
What can we learn from museums libraries and other institutions that manage collections about effective content strategies.
content  strategy  webdevelopment  marketing  copywriting  curation  uxoxford2012  oxdug2013 
december 2009 by garrettc
Derek Powazek - Spammers, Evildoers, and Opportunists
Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned.
seo  google  marketing  search  advertising 
october 2009 by garrettc
How to check your client's sending permission
Good advice from Campaign Monitor on checking the validity of your clients mailing lists.
campaignmonitor  marketing  email 
april 2009 by garrettc
This is how Social Media really works
Matt Haughey lays into the flaws of "marketing gurus" and social media.
marketing  socialmedia  business  twitter  media  advertising  wordofmouth 
april 2009 by garrettc
What I learned redesigning the Campaign Monitor newsletter
Really useful post on the thought process needed to generate a really compelling email newsletter
userexperience  design  marketing  email  newsletter 
february 2009 by garrettc
Smart ways to use custom fields in Campaign Monitor
Useful tips including how to supply custom images to different subscribers.
marketing  email  campaignmonitor  tips 
february 2009 by garrettc
The Current State of Video in Email
Campaign Monitor take a look at video support in email. Unsurprisingly (and thankfully) it's pretty much non-existent apart from animated gifs.
video  marketing  email  animation  torchbox 
january 2009 by garrettc
7 ways designing in public can improve your business
Garrett Dimon on the benefits of being open about the design process for Sifter.
webdevelopment  design  webdesign  inspiration  business  process  marketing 
january 2009 by garrettc
Anti-spam laws
Anti-spam and email marketing laws in various countries. Useful reference.
marketing  legal  law  email  commercial 
november 2008 by garrettc
Lovely Package
The best examples of commercial package design.
showcase  portfolio  marketing  inspiration  ideas  graphics  packaging  product  print 
october 2008 by garrettc
The Evolution of Tech Companies’ Logos
How companies such as Apple, Adobe and IBM's logos have evolved over time.
advertising  apple  ibm  adobe  branding  business  commercial  design  evolution  gallery  graphics  history  logo  marketing  media  reference 
february 2008 by garrettc
The Roaring Mouse
Fabulously executed logo and branding for the Microsoft Digital Advertising Solutions Creative Awards, produced by Brand Guardians and Johnson Banks.
advertising  cool  design  image  inspiration  logo  marketing  microsoft  mouse 
february 2008 by garrettc
Small design tweaks can get big results
Redesigning an email from the perspective that it had to work without images resulted in a 41% clickthrough increase.
email  marketing  html  markup  usability  userexperience 
august 2007 by garrettc
Human-to-Human Design
A good website is built on two basic truths—that the internet is an interactive medium and that the end user is in fact human.
article  business  branding  community  design  interface  usability  marketing  psychology  strategy  webdevelopment 
july 2007 by garrettc
Eight points for better e-mail relationships
Take note of these if you're undertaking any sort of email marketing, HTML or otherwise.
design  email  html  marketing  zeldman  userexperience 
june 2007 by garrettc
How Ads Really Work: Superfans and Noobs
"The obvious way to make the most money possible is to plaster your sites in as many ads as your visitors can stand. But if you look at your traffic, chances are you'll lose little by turning ads off completely for your biggest fans."
advertising  branding  business  community  ideas  information  marketing  money  psychology  search 
june 2007 by garrettc
A Guide to CSS Support in Email: 2007 Edition
Overview of the field in 2007 from Campaign Monitor. Useful.
css  design  email  html  reference  newsletter  marketing 
april 2007 by garrettc
The Seven Deadly Sins of Email Marketing Management
"To avoid being painted with the same brush as the bad guys, there are a few pitfalls to avoid when it comes to maintaining your most precious treasure, your list of opted-in addresses."
article  ecommerce  email  howto  marketing  newsletter 
march 2007 by garrettc
The rules of engagement
"Be involved in your community and transform everything from the quality of your product to the audience it receives."
business  collaboration  community  design  marketing  relationships  strategy  tips 
november 2006 by garrettc
VCs on Web Technology: Judy Gibbons from Accel
"[Personal home pages] represent the third generation of Internet usage: first portals because there was little content and it was hard to find; second search because there was an ever increasing amount of content if you could only track it down; now pers
advice  marketing  funding  personal  socialsoftware  socialnetworking 
september 2006 by garrettc

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