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garrettc : strategy   50

A Pirate's take on Strategy vs Tactics
"Strategy vs. Tactics is one of the most written-about topics in business, but most business books seem to explain it in ways that hinder the clarity of thought."
book  business  history  strategy  tactics 
january 2019 by garrettc
UX — A quick glance about The 5 Elements of User Experience (Part 2)
"When you experience a website, maybe to buy something, or do anything, you make some decision while surfing this website. So, If we study the elements of that experience(considering all actions user can make), we can begin to understand how those decisions are made. Thus, Enhancing that experience, and satisfying user needs will get people motivated to use & interact with the product."
userexperience  webdevelopment  strategy  research 
october 2018 by garrettc
A foundation for technical investigations
"A high-level structure for asking people about their technology, with a view of looking at how things are and identifying how they might be."
business  strategy  exploration 
october 2018 by garrettc
Gordon Brander: pattern
"This is my bag of tricks — loose notes, design patterns, rules-of-thumb, methods of enquiry, tools, cheatsheets, gimmicks, leverage points, descriptions of systems, key questions, risks, and unknowns."
reference  inspiration  designthinking  mentoring  design  business  patterns  storytelling  strategy 
august 2018 by garrettc
We're not ‘appy. Not ‘appy at all.
GDS is leading the digital transformation of the UK government.
mobile  app  government  strategy  technology  gds  govuk  mobilefirst  responsivedesign 
april 2018 by garrettc
Five Leadership Hacks
"To me, a hack is a clever or unexpectedly efficient means of getting something done. A good hack should feel like cheating because the value created by the hack feels completely disproportionate from the work done.

With this definition in mind, I present five leadership hacks I regularly use. These are not practices designed to redefine your leadership philosophy. They are hacks. "
business  development  leadership  management  strategy  hacks 
december 2016 by garrettc
Deciphering Goals & Objectives
Goals are the outcomes we seek. Objectives are the steps we take to bring our goals to life.
business  strategy 
october 2016 by garrettc
Game Theory Is Really Counterintuitive
Every now and then, I hear someone say that game theory doesn't tell us anything we don't already know. In a sense, they are right---game theory is a methodology, so it's not really telling us anything that our assumptions are not. However, I challenge someone to tell me that they would have believed most of…
gametheory  games  strategy 
july 2016 by garrettc
Risk Impact/Probability Chart
"To implement a project successfully, you need to manage risks well. This tool gives you a framework for prioritizing risks quickly and effectively."
business  analysis  strategy  risk  impact 
may 2015 by garrettc
Decision Matrix Analysis
This article explains how to use Decision Matrix Analysis - a useful technique for making a choice when many factors must be balanced
analysis  business  strategy 
may 2015 by garrettc
A Guide to Strategic Content Templates
Big content projects—the kind with lots of contributors, subject matter experts, and stakeholders—can get really messy really fast.
content  contentstrategy  pagetables  business  strategy 
april 2015 by garrettc
Client Relationships and the Multi-Device Web · An A List Apart Article
"When you step into the room with a client, you are a visitor from the future. You, web professional, spend your days immersed in the new paradigms of the multi-device web. Yet even for you, the constant change and adjustments that come with living on the internet can feel overwhelming. So how do you think your clients feel?"
business  responsivedesign  mobileweb  strategy  clients 
august 2013 by garrettc
Pitch the future while building for now
"If you let your big abstract goal take over day to day product development, then I’m convinced that you’ll end up building a really weird product. Consumers don’t care about your long-term strategy, they just want to scratch their itch now. They want to put you in a bucket with something else they recognize, and if they don’t get it, they’ll hit the back button in 5 seconds flat."
business  planning  bestpractice  strategy  wdcs  wdcsintranet 
july 2012 by garrettc
SEO for Non-dicks
Put simply, "…create original, relevant content repeatedly."

Some of the comments on the article from SEO practioners are disheartening though.
seo  webdevelopment  strategy  web 
september 2011 by garrettc
New York Times Exposes J.C. Penney Link Scheme
A look behind the scenes of J. C. Penney's attempt to game search results and the fall-out from being caught.
google  search  pagerank  statistics  blackhat  marketing  strategy 
february 2011 by garrettc
Content Strategy for the Web Professional
"[…] something’s going wrong with your projects; the user experience just isn’t meeting your expectations. You’re reasonably sure you know why: there’s a problem with the content."
content  strategy  copywriting  howto  webdesign  webdevelopment 
september 2010 by garrettc
Experience Themes
How a storytelling method can help unify teams and create better products
usability  webdevelopment  userexperience  informationarchitecture  storytelling  technique  strategy 
january 2010 by garrettc
Pitfalls of parity
"Prior to Flickr, all the competition was focused on printing an a couple of other features. Sharing was under-developed. Rather than competing on printing, Flickr completely ignored this functionality until recently. Instead, Flickr blew the wheels off the competition in sharing. It follows a similar pattern with editing and uploading functionality."
flickr  strategy  webdevelopment  chart  commentary  information 
january 2010 by garrettc
A List Apart: Articles: The Content Strategist as Digital Curator
What can we learn from museums libraries and other institutions that manage collections about effective content strategies.
content  strategy  webdevelopment  marketing  copywriting  curation  uxoxford2012  oxdug2013 
december 2009 by garrettc
Integrating Social Media into a Web Content Strategy
How to explain social media to companies and integrate it with their existing communication plan.
socialmedia  socialnetworking  socialsoftware  strategy  content  media  communication 
november 2009 by garrettc
Designing for the wrong target audience
"And so we have this tension. Drupal as a ‘Consumer Product’ and Drupal as a ‘Developer Framework’. Currently, the official direction is that the project is going to attempt to be both. I think this is a serious problem."

The target audiences for each of these objectives are so far removed from each other in terms of their tasks & goals, their capabilities, their vocabulary, their priorities. An attempt to devise an interface to suit both will result in an outcome that I expect we’ll see in the release of Drupal 7 – that is a compromise to both parties.
drupal  community  strategy  webdevelopment  cms  cmf  framework  direction  process 
october 2009 by garrettc
Usage Lifecycle: What are your user’s exit points?
Looking at failure cases, identifying those points at which people stop using your product and why .
usability  strategy  userexperience  userinterface  webdevelopment 
june 2009 by garrettc
What the government doesn’t understand about the Internet, and what to do about it
"There are, obviously, more reasons why the Internet isn’t like electrification or shipping containers. But keeping the narrative simple is always valuable when proposing anything."
internet  government  politics  uk  policy  strategy  mysociety 
june 2009 by garrettc
A Deep Breath
Rands In Repose on managing impending doom and stopping the sky falling.
management  development  strategy  projectmanagement  software  business  productivity 
june 2009 by garrettc
The freemium business model: giving away pays
Dries Buytaert writes about the value of the business models around Acquia and Mollom. Through their efforts at spam classification, a user of the 'free' Mollom service generates around $130 USD/year worth of value for Mollom itself.
support  strategy  software  opensource  freemium  drupal  business  softwareasaservice  businessmodel 
november 2008 by garrettc
The Mullet Strategy
Big sites like Digg, MySpace et al let users party, argue, and vent on the secondary pages, but professional editors keep the front page looking sharp.
business  community  design  ia  interesting  internet  socialsoftware  strategy  theory  webdevelopment  leedsgeekup09  ogn16 
july 2007 by garrettc
Human-to-Human Design
A good website is built on two basic truths—that the internet is an interactive medium and that the end user is in fact human.
article  business  branding  community  design  interface  usability  marketing  psychology  strategy  webdevelopment 
july 2007 by garrettc
Common Pitfalls of Building Social Web Applications and How to Avoid Them
Very very *very* important and useful information for anyone thinking of going down this road. Part 1 of a 2 parter
advice  article  business  collaboration  community  socialsoftware  strategy  people  howto  webdevelopment  tips 
june 2007 by garrettc
Chess Tactics Explained in English
A complete tutorial of chess tactics explained in plain english. Very handy for the beginner to intermediate player.
advice  education  guide  help  howto  lessons  chess  game  tactics  strategy  reference  tutorial 
june 2007 by garrettc
Doing Local Right
Simon Willison talks about newspapers becoming more involved in their locality and acting as a hyper local listing engines / reviews system / events guide
business  community  journalism  media  newspaper  research  socialsoftware  strategy  local 
june 2007 by garrettc
Web 3.0 = (4C + P + VS)
Formula for the 3rd generation of the web. Not sure if I agree with the "web 3.0" moniker, but I like the ideas behind the formula
community  content  personal  search  strategy 
may 2007 by garrettc
The BBC’s Fifteen Web Principles
Developed as part of the BBC2.0 project. Good advice for anyone building sites.
accessibility  advice  bbc  bestpractice  guide  howto  inspiration  interaction  philosophy  strategy  principles  webdevelopment  webstandards  tips 
april 2007 by garrettc
Enterprise IA Methodologies
"Information architects working within enterprises are confronted by unique challenges relating to organisational culture, business processes, and internal politics."
architecture  design  informationarchitecture  methodology  process  strategy  userexperience  enterprise 
april 2007 by garrettc
The rules of engagement
"Be involved in your community and transform everything from the quality of your product to the audience it receives."
business  collaboration  community  design  marketing  relationships  strategy  tips 
november 2006 by garrettc
Ten Rules for Web Startups
Useful advice from the co-founder of Odeo and Blogger, despite the maths (there are 11 rules, not 10)
advice  business  ideas  management  strategy  blog  webdevelopment 
november 2005 by garrettc

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