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The Inconvenient Truth About SEO
Design for users, not search engines. Invest time in producing content that people want to read, want to link to. This is a long term thing.
content  contentstrategy  seo  userexperience  wdcsintranet 
february 2013 by garrettc
Rewriting policy plainly
The perspective of an MOD representative on rewriting their policy documents in a plainer, clearer style, according the to GDS guidelines.
wdcsintranet  gds  language  userexperience  copywriting 
november 2012 by garrettc
If the government can do it….
Leisa Rechelt talks about the impact of the new site and having a case study to show organisations that a good user experience starts with the organisation itself changing.
government  govuk  webdesign  webdevelopment  userexperience  wdcsintranet 
november 2012 by garrettc
Two Months of Device Diversity
"From the start of September to the end of October, technology companies have been busy releasing new connected devices of varying shape, size, and OS. When you look over this list, consider this covers only two months of announcements."
mobile  mobileweb  web  webdesign  webdevelopment  responsivedesign  data  research  wdcs  wdcsintranet 
october 2012 by garrettc
72% of Consumers Expect Brands to Have Mobile-Friendly Sites
"Fifty-five percent of respondents said a frustrating mobile experience hurts their opinion of a brand […] If the site isn’t mobile-friendly, 61 percent said they’ll take their attentions elsewhere […] if a site is mobile-friendly, 67 percent of consumers said they’re more likely to make a purchase."
mobile  mobileweb  research  google  wdcsintranet 
october 2012 by garrettc
Dark Social: We Have the Whole History of the Web Wrong
The "Dark Social" is the sharing that goes on that can't be tracked: email, IM, etc. According to research 69% of social referrals came from dark social. 20% came from Facebook.
analytics  facebook  social  socialmedia  web  society  sharing  twitter  socialnetworking  socialsoftware  wdcsintranet 
october 2012 by garrettc
72% of Consumers Want Mobile-Friendly Sites
"Websites that aren’t mobile-friendly annoy users and that’s bad business. Consumers are doing more on mobile devices, including shopping and product research; when they do, users look for content to meet their on-the-go needs."
mobileweb  mobile  responsivedesign  research  statistics  wdcs  wdcsintranet  multiscreen 
october 2012 by garrettc
The New Multi-screen World
Understanding cross-platform consumer behaviour in a multi-screen world.
userexperience  behaviour  research  data  google  mobile  responsivedesign  wdcs  wdcsintranet  mobileweb  multiscreen 
september 2012 by garrettc
Medium - Terms of Service
Very well written and clear terms of service for Medium. They even manage to handle the dreaded lawyerese with some grace.
business  law  legal  documentation  wdcs  wdcsintranet  copywriting 
august 2012 by garrettc
The Mobile Moment is Only Months Away
"The ultimate number in technology is upon us. Within months, literally, only months now, we will reach the point in time that there are more active mobile phone connections on the planet than human beings alive." - August 2012
wdcsintranet  mobile  webdevelopment  responsivedesign  mobileweb  multiscreen 
august 2012 by garrettc
Plankton Chronicles
Short videos about plankton. More interesting than it sounds.
science  biology  wdcs  wdcsintranet  ocean  sealife  plankton  diatoms  copopods  education 
august 2012 by garrettc
Plain Language: Improving Communications from the Federal Government to the Public
Every org needs this. "The law requires that federal agencies use "clear Government communication that the public can understand and use."
wdcs  wdcsintranet  language  communication  business  society  government 
august 2012 by garrettc
Obama Administration Launches Sweeping Shift to Mobile
"As part of the President's commitment to delivering a 21st century government, he is issuing a directive today requiring that each major Federal agency make two key government services the American people depend on available on mobile phones within the next 12 months." - May 2012
government  society  responsivedesign  webdevelopment  mobile  wdcsintranet  mobileweb  multiscreen 
august 2012 by garrettc
17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device
"Some 88% of U.S. adults own a cell phone of some kind as of April 2012, and more than half of these cell owners (55%) use their phone to go online. "
mobile  responsivedesign  wdcsintranet  webdevelopment  business  ecommerce 
august 2012 by garrettc
Forget Facebook; keep your fans to yourself!
"Why would you put your Facebook vanity URL onto a highway billboard instead of the URL of your own website?"
facebook  socialnetworking  socialmedia  marketing  business  wdcs  wdcsintranet 
july 2012 by garrettc
Pitch the future while building for now
"If you let your big abstract goal take over day to day product development, then I’m convinced that you’ll end up building a really weird product. Consumers don’t care about your long-term strategy, they just want to scratch their itch now. They want to put you in a bucket with something else they recognize, and if they don’t get it, they’ll hit the back button in 5 seconds flat."
business  planning  bestpractice  strategy  wdcs  wdcsintranet 
july 2012 by garrettc
Digital engagement rules of participation
Why The New York Times eschews formal social media guidelines for staff
socialmedia  socialnetworking  media  guidelines  wdcsintranet 
july 2012 by garrettc
Great Works of Fiction Presents: The Mobile Context
"Users are ultimately the experts in deciding what they want to do on your site. Make it possible, make it easy, then get out of the way and let them fill in the blanks. They’ll attribute the good experience to you."
userexperience  usercentereddesign  responsivedesign  mobile  usertesting  wdcsintranet 
july 2012 by garrettc
Adaptive Content: Our primary platform is burning; Time to jump.
"If “responsive design” is about teaching the design know the device, “adaptive content,” according to Karen, is about teaching the content to know itself."
content  webdesign  webdevelopment  responsivedesign  contentstrategy  wdcsintranet 
june 2012 by garrettc
Sweep the Sleaze
"If you provide excellent content, social media users will take the time to read and talk about it in their networks. That’s what you really want. You don’t want a cheap thumbs up, you want your readers to talk about your content with their own voice."
facebook  twitter  socialmedia  web  socialnetworking  socialsoftware  wdcsintranet 
may 2012 by garrettc
First Principle: Disambiguation
"Content plays a huge part in the ongoing communication between your users and your product, service, or brand, and as such it has a whole rich life after we carefully select it and place it in the public eye.

The computer systems that increasingly mediate our communication can either facilitate or hinder the flow of information. As professional communicators, we need to understand how well the content in the system keeps the conversation flowing, and how these communications are taking place." - Rachel Lovinger
content  contentstrategy  copywriting  tagging  metadata  semantics  semanticweb  web  wdcsintranet 
may 2012 by garrettc
Data Monday: Mobile Web Shopping
"The average impact of a one-second delay means a 7% reduction in e-commerce conversions." - Another great round up of mobile stats and research from Luke W.
ecommerce  mobile  conversion  webdevelopment  performance  wdcsintranet 
may 2012 by garrettc
Avoid Ratios For Metrics – Moving Beyond Conversion Rates, Part 1
Jared Spool on why conversion rates are a dnagerous metric to rely on (hint, it's to do with ratios).
analytics  business  conversion  metrics  ecommerce  web  wdcsintranet 
may 2012 by garrettc
Principles of User Interface Design
Joshua Porter publishes the 20 principles he refers to most often.
webdesign  userinterface  userexperience  interface  principles  wdcsintranet 
may 2012 by garrettc
Top 10 Content Strategy Mistakes to Avoid
"Melissa Rach, coauthor of Content Strategy for the Web, Second Edition, sees far too many organizations making similar mistakes in their outreach attempts. The "throw it together" approach that most people employ tends to create havoc, rather than useful information for potential customers and clients. She shares 10 of the most common (and dangerous) pitfalls that everyone should learn to avoid."
contentstrategy  copywriting  content  wdcsintranet  bestpractice 
april 2012 by garrettc
How to blog
A must-read for all writers, bloggers, journalists; both aspiring and working. From Boing Boing's Rob Beschizza.
blog  writing  creative  copywriting  advice  wdcs  wdcsintranet 
april 2012 by garrettc
GDS design principles
Government Digital Services have published the initial draft of their guiding design principles: "Number 1: Start with Needs (user, not government)."
design  government  guidelines  principles  webdevelopment  bestpractice  wdcsintranet  webdesign  designthinking  uxoxford2012  oxdug2013 
april 2012 by garrettc
Open source Javascript based timeline generator with support for Twitter, YouTube, Flickr, Vimeo, Google Maps and SoundCloud.
javascript  json  opensource  timeline  chronology  history  flickr  twitter  youtube  vimeo  wdcs  wdcsintranet 
march 2012 by garrettc
Less Work, More Flow: Mobile is Just the Beginning
First in a three part series on developing platform neutral content. A must read.
contentstrategy  content  copywriting  mobile  wdcsintranet 
march 2012 by garrettc
Responsive Web Design: Missing the Point
"Responsive design is the real deal. It is not a fad. It’s a legitimate attempt to address the massive challenge of delivering great experiences to this explosion of devices and browsers. But don’t feel like it’s the end-all be-all of website construction. This aint religion. This is web design." - Brad Frost
mobile  responsivedesign  webdesign  userexperience  bestpractice  wdcsintranet 
march 2012 by garrettc
What Users Want from Mobile, and what we can re-learn from them
"When asked “What is the most common problem you’ve encountered accessing websites or applications on your mobile phone?”, respondants answered “Slow to load” (38%)…"
mobile  performance  usertesting  userexperience  webdevelopment  wdcsintranet  uxoxford2012  oxdug2013 
march 2012 by garrettc
Landing Page Optimization for More Profitable Experiences
"By using a conversion rate optimization process that tests UX and persuasion hypotheses, you can create pages that are proven to generate more revenue."
userexperience  userinterface  webdesign  wdcsintranet  charity  donation  ecommerce 
march 2012 by garrettc
Dear Branding Agencies
"Hello, it’s really nice to meet you! We’re the web design agency the client hired to bring the branding direction to the web. So, we’re over here and you’re over there, and our client is in the middle. Yes, we know you weren’t awarded the website portion of the RFP. Of course, that doesn’t mean we can’t be partners with our client’s best intentions in mind. No need to be nervous, we are considerate teammates. We hope you know why we are here, and that you are curious about what we do really well. Not sure? Read on, new friend."
business  bestpractice  collaboration  branding  webdesign  wdcsintranet 
march 2012 by garrettc
How page speed correlates to business metrics at
There’s a clear, consistent correlation between load time and conversion.
performance  sysadmin  webdevelopment  ecommerce  wdcsintranet 
february 2012 by garrettc
Which remote research tool should I use?
A decision tree diagram to decide on which tool to use.
research  testing  usability  wdcsintranet 
february 2012 by garrettc
Solar System Scale Model
A scale model of the solar system, over half a mile long wide.
astronomy  scale  science  space  wdcsintranet 
february 2012 by garrettc
Google Places, Structured Data, and Geositemaps
Useful Lullabot article on getting your location data into Google in a useful way using
drupal  location  geodata  geolocation  webdevelopment  wdcsintranet 
february 2012 by garrettc
Bear 71 - An interactive documentary
An interactive documentary which begins with the capture of a grizzly, its tagging, and then release. A first-person narrative tells a story through the eyes of the bear. As the observer, youfollow the bear and explore its environment on an abstract map.
art  documentary  nature  geocoding  geodata  geography  geolocation  flash  narrative  storytelling  wdcsintranet 
february 2012 by garrettc
"Make sure you are building the right it
before you build it right"
innovation  prototype  testing  design  webdevelopment  webdesign  business  agile  manifesto  wdcsintranet 
february 2012 by garrettc
All Our Ideas
All Our Ideas is a platform that enables groups to collect and prioritise ideas in a transparent, democratic, and bottom-up way. Open source ruby stack available.
brainstorming  collaboration  crowdsourcing  ideas  ruby  wdcsintranet 
february 2012 by garrettc
Designing for the Next Step
Using effective communication to get supporters and potential supporters involved.
business  copywriting  marketing  wdcsintranet  uxoxford2012  oxdug2013 
january 2012 by garrettc
The LSE guide to using Twitter
Publication from the London School of Economics on using Twitter in university research, teaching and impact activities.
twitter  guide  advice  socialspace  wdcsintranet 
january 2012 by garrettc
How to Create a Unique Selling Point for Your Home Page
Nothing earth shattering (relate imagery to words, avoid generic statements, etc.) but a useful reminder of things to look out for when talking to your audience.
userexperience  copywriting  webdesign  tips  wdcsintranet 
january 2012 by garrettc
2011 Holiday Shopping & Mobile
"Online shopping jumped 16.4% on Christmas Day 2011 over last year, and the dollar amount of those purchases that were made using mobile devices leaped 172.9%" - Luke Wroblewski
data  ecommerce  mobile  wdcsintranet 
january 2012 by garrettc
Getting the Most Out of Google Analytics
Matt Curry from Lovehoney offers a useful primer on setting up and using Google Analytics for e-commerce.
analysis  analytics  business  data  google  ecommerce  wdcsintranet  howto 
december 2011 by garrettc
You can't get away with a bad mobile experience anymore
'…about 20% of holiday mobile traffic came via tablets, with some retailers reporting that more than half their mobile traffic came via tablets."
mobile  webdevelopment  ecommerce  research  wdcsintranet 
december 2011 by garrettc
The Secret Lives of Links
Luke Wroblewski's write-up of Jared Spool's presentation: "Nobody goes to a Website just to visit. They have a reason. Trigger words serve the goal of the user. They trigger the user to click/take an action. When trigger words are well done, they get the user to the content they want and signal where to click."
webdesign  userinterface  usability  usercentereddesign  wdcsintranet 
december 2011 by garrettc
Why Mobile?
"People will do stuff on the closest screen near them that is good enough." - Why we should be designing for mobile-first. Notes from Luke Wroblewski's mobile workshop at An Event Apart San Francisco
mobile  responsivedesign  webdesign  webdevelopment  wdcsintranet 
december 2011 by garrettc
Why Burying Sign Up Buttons Helps Get More Sign Ups
Sounds counter-intuitive, but it's all about knowing where they are in the customer lifecycle.
conversion  copywriting  signup  userexperience  wdcs  wdcsintranet 
december 2011 by garrettc
Frictionless and frictionfull sharing and where the meaning lies.
"Frictionlessly shared things feel devoid of meaning to me. They were shared automagically without human intervention and, as such, all they have is an algorithmic relationship with that person." - Makes me wonder about the worth of +1 and Like buttons, where's the curation?
socialmedia  socialnetworking  sharing  curation  signal  wdcs  wdcsintranet  meaning 
december 2011 by garrettc
The New, Convoluted Life Cycle Of A Newspaper Story
How do you publish and update news when 24hr cycles don't exist any more.
journalism  media  news  publishing  storytelling  wdcs  wdcsintranet 
november 2011 by garrettc
How Twitter helps a small bookstore thrive
How @OmnivoreBooks gets it right. I really like the "one third personal, two thirds professional" guideline.
twitter  socialmedia  casestudy  wdcs  wdcsintranet  marketing  business 
november 2011 by garrettc
iSpot | your place to share nature
Classifying nature sightings through crowd-sourcing and bayesian keys. Part of the Open Air Laboratories Network (OPAL).
biology  environment  reference  guide  resource  wdcs  wdcsintranet 
november 2011 by garrettc
Page tables and chunked content
Structuring content to be reusable and platform agnostic. As Joe says "We can't control appearance. But we can control importance."
contentstrategy  content  copywriting  wdcsintranet  uxoxford2012  oxdug2013 
november 2011 by garrettc
Fundraising would be better without this award
A warning about using traditional advertising and marketing techniques in the non-profit arena.
charity  nonprofit  advertising  marketing  wdcsintranet 
october 2011 by garrettc
Design Sprint 2: Retrospective | A time of change for the CERN web
Great retrospective write-up from Mark Boulton on the audience research they're doing with CERN. Really exciting to see this kind of open development
process  projectmanagement  retrospective  webdesign  audience  wdcsintranet 
october 2011 by garrettc
What Is Plain Language
Very useful resources on the benefits of plain language and how to measure them.
language  copywriting  webdesign  wdcsintranet 
october 2011 by garrettc
Citizen Science Alliance
"A collaboration of scientists, software developers and educators who collectively develop, manage and utilise internet-based citizen science projects in order to further science itself, and the public understanding of both science and of the scientific process."
socialsoftware  science  collaboration  crowdsourcing  wdcs  wdcsintranet 
august 2011 by garrettc
Tackling The Donation Fear Factor
"Consciously making the donor comfortable at every step of the donation and fundraising process can make an impact on how many donation opportunities actually convert into a completed donation."
donation  nonprofit  wdcs  userexperience  wdcsintranet 
july 2011 by garrettc
Open source digital asset management platform built on PHP/MySQL. Used by Oxfam, WWF, Actionaid, Save The Children, and others.
library  opensource  digitalassetmanagement  wdcs  php  mysql  wdcsintranet 
june 2011 by garrettc
Content Chunking: Designing Clear, Memorable Web Pages
"Content chunking is a technique of combining pieces of content into sizable chunks, so that it’s easy and efficient for users to consume."
userexperience  content  webdesign  wdcsintranet 
june 2011 by garrettc
American Red Cross Social Media Guidelines
A really good presentation for Red Cross chapters on how to engage across different social media platforms.
presentation  charity  nonprofit  advice  bestpractice  wdcs  wdcsintranet  guidelines  society 
april 2011 by garrettc
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