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gwijthoff : analytics   2

Interview / Alexander Nix – Contagious Communications
Reports fixated on Cambridge Analytica’s use of psychographics to target people. Cambridge Analytica uses the Ocean (or Canoe) personality test, measuring people for openness, conscientiousness, extraversion, agreeableness and neuroticism, and then serves them ads that most appeal to their dominant trait.
politics  analytics  advertising  lifelogging  big_data 
december 2016 by gwijthoff

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