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The Complexity of Simply Searching For Medical Advice
As we increasingly rely on search and on social to answer questions that have a profound impact on both individuals and society, especially where health is concerned, this difficulty in discerning, and surfacing, sound science from pseudo-science has alarming consequences. Will we have to fight the battle of keyword voids at a grassroots level, wrangling with the asymmetry of passion by tapping people to find these voids and create counter-content? Do we need to organize counter-GoFundMe campaigns to pay for ad campaigns that promote real science? Or will the tech platforms where this is occuring begin to understand that giving legitimacy to health misinformation via high search and social rankings is profoundly harmful? Getting high-quality, fact-based health information shouldn’t be dependent on the outcome of SEO games, or on who has more resources for pay-to-play content promotion.

Ultimately, the question is, how do we incorporate factual accuracy into rankings when no one is willing to be the “arbiter of truth.” Unfortunately, the answer is not easily Googled.
health  science  money  education  advertising  seo 
july 2018 by iamfantastikate
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