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The New Game of Global Tech
Because the companies in the ICT sector no longer compete within the old sector boundaries, they must now define themselves another way: through the manner in which they offer value to their customers. There are many methods of doing so, but five value propositions are particularly prevalent in this industry. All five are viable ways of reaching customers, especially enterprise customers, with technological solutions. Each of the five has a business model and economic profile distinct from the others and distinct from the overall ICT 50 formula. Each has its own approach to growth, profitability, scale, and investment. The archetypes are detailed here, along with the indicators used to identify them.
tech  IT  enterprise  strategy  IBM  Microsoft  SAP  Oracle  Cisco  HewlettPackard  Tata  Apple  EMC  Alphabet  Google  Samsung  Intel  Accenture  Infosys  WiPro  HCLTechnologies  Symantec  Salesforce  ComputerAssociates  CGIGroup  Qualcomm  Amadeus  Adobe  StrategyBusiness  2016 
november 2016 by inspiral
Facebook Is Rolling Out a Handful of New Measurement Tools for Advertisers | Adweek
Facebook is rolling out an array of additional measurement products it says will help marketers see how effective cross-channel campaigns are in terms of online and offline return on investment.
Today, the social network announced several partnerships with companies including Nielsen Catalina Solutions, Oracle Data Cloud, Visual IQ and Neustar MarketShare.
According to Facebook, the "people-based measurement" approach using third parties will give brands more accurate results. Brad Smallwood, vp of marketing science at Facebook, said existing measurement tools have often left measurement stuck in silos.
Facebook  metrics  partnership  Nielsen  Oracle  VisualIQ  Neustar  launch  AdWeek  2016 
september 2016 by inspiral
Pinterest Partners With Oracle to Measure Offline Sales | Digital - AdAge
Pinterest is partnering with Oracle Data Cloud to see how effective Promoted Pins are when its 100 million-plus users shop offline.
The news of a partnership also comes with a new study in which Pinterest had Oracle measure return on investment for 29 consumer packaged-good campaigns that ran on the social media platform between the third quarter of 2014 to the third quarter of 2015. Oracle leveraged its DataLogix technology to see how each campaign performed with households who saw it on Pinterest versus results among similar demographic households who do not use Pinterest.
The study found that Promoted Pins drive 5-times more incremental in-store sales per impression when compared to other campaigns measured by Oracle Data Cloud, which include social media platforms as well as programmatic vendors and publisher websites, said Jon Kaplan, head of global sales at Pinterest.
Pinterest  PromotedPins  socialcommerce  effectiveness  research  Oracle  socialmedia  AdvertisingAge  2016 
june 2016 by inspiral
Oracle sinks its claws into Android | Andreas Gal
While I am no longer working directly on mobile, a curious event got my attention: A commit appeared in the Android code base that indicates that Google is abandoning its own re-implementation of Java in favor of Oracle’s original Java implementation. I’ll try to explain why I think this is a huge change and will have far-reaching implications for Android and the Android ecosystem.
Android  Google  Java  Oracle  impact  AndreasGal  2015 
january 2016 by inspiral
The Future Of Consumer Marketing Is Personal | TechCrunch
A next generation of customer data platforms will emerge with the following characteristics:

Expertly aggregates and joins disparate customer data sets
Structures and organizes data around user profiles
Auto-discovers natural audience segments of users who group together
Manages data and audiences in real time
Supports triggered events
Makes all user data and audience segments available via APIs
Supports marketers directly, rather than via the IT department
marketing  trends  innovation  personalisation  multitouchattribution  Drawbrid.ge  LiveIntent  Lytics  Segment.io  SendGrid  Google  Facebook  Oracle  Adobe  Salesforce  Techcrunch  2015 
august 2015 by inspiral
Enterprise tech vendors: Sizing up the next gen field | ZDNet
That reticence comes through in our most recent CXO survey from Tech Pro Research. The data from more than 400 IT leaders is cut multiple ways, but the takeaways for me come down to priorities are shifting and tech buyers are already betting on who will be key in the next generation stack.
informationtechnology  enterprise  threats  opportunity  priorities  research  vendors  VMWare  Microsoft  Cisco  Google  Intel  Oracle  HP  SAP  Citrix  Amazon  Apple  IBM  Salesforce  Workday  NetSuite  ServiceNow  Splunk  Cloudera  Hortonworks  ZDNnet  2014 
november 2014 by inspiral
Best Global Brands 2010
Interbrand give their principles for strong brands and gives a brief assessment of the World's top scoring 100 brands and an analysis of different sectors.
branding  global  cocacola  ibm  microsoft  google  ge  mcdonalds  intel  nokia  disney  hp  toyota  Mercedes  gillette  cisco  bmw  louisvuitton  apple  marlboro  samsung  h&m  oracle  pepsi  americanexpress  nike  sap  nescafe  ikea  jpmorgan  budweiser  ups  hsbc  canon  sony  kelloggs  amazon  goldmansachs  nintendo  thomsonreuters  citi  dell  philips  ebay  gucci  loreal  ford  interbrand  2010  imported 
december 2010 by inspiral

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