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Verizon buys Fleetmatics for $2.4B in cash to step up in telematics | TechCrunch
Hot off the heels of its acquisition of Yahoo last week for $4.8 billion, today Verizon announced another huge purchase: it’s buying Fleetmatics, a telematics company based out of Dublin, Ireland, for $2.4 billion in cash, to build out the products that it offers to enterprises in the areas of logistics and workforces that are on the move.

The deal will make Fleetmatics a part of Verizon Telematics, a subsidiary of the telco that focuses on fleet management, mobile workforce solutions and IoT. It’s part of a short spate of acquisitions that Verizon has been making lately to expand those operations: about six weeks ago, Verizon Telematics announced that it would acquire Telogis (financial terms undisclosed).
Verizon  Fleetmatics  telematics  logistics  takeover  Techcrunch  2016 
august 2016 by inspiral
Verizon Ends Its Era of Phone Books In New York - Fortune
With all of the technology we have today, finding a phone book on your door step seems like quite the anachronism. Apparently Verizon, New York State’s largest telephone company, thought so, too.

The New York State Public Service Commission has reportedly granted Verizon VZ 0.16% and its directory publisher permission to stop printing and delivering business telephone books to its customers, according to WWNY-TV, a Fox affiliate that serves Northern New York and Southeast Ontario. The news comes after New York gave permission to Verizon in 2010 to stop delivering phone books to residential listings.
Verizon  NewYork  phonebook  telecoms  USA  end  Fortune  2016 
july 2016 by inspiral
#IGotVerizon: Verizon gets trolled over promoted Twitter hashtag - Digiday
Fresh off announcing a slate of new data plans, Verizon thought it would be a good idea to promote it with a sponsored hashtag on Twitter.

The hashtag, #IGotVerizon, was meant to sway people to make the switch and encourage people to tweet positively about the brand, like this:

Instead, it quickly went haywire. Hundreds of furious Twitter users hijacked the hashtag to complain about the company, slamming the new plans in a communal therapy session. 
Verizon  telecoms  Twitter  hashtag  failure  socialmedia  creativeshowcase  Digiday  2016 
july 2016 by inspiral
Twitter's Branded Emojis Come With a Million-Dollar Commitment | Adweek
Only Twitter's biggest advertisers can buy emojis. Twitter
Twitter is asking its biggest advertisers to speak emoji—for $1 million.
Since October, Twitter has designed 17 custom emojis—three of which launch this week for Super Bowl campaigns with Pepsi and Anheuser-Busch. Multiple sources confirmed to Adweek a "seven-figure" price for the branded icons, saying that the custom emojis are reserved for Twitter's biggest advertisers, including Coke, Starbucks, Spotify and Dove. Such brands' million-dollar deals entail packages, per sources, that involve the custom emoji with different combinations of the following: Promoted Trends (which normally cost $200,000), Promoted Moments and Promoted Tweets. 
Instead of running a $5 million Super Bowl TV ad, "some of our clients have been talking about custom emojis on Twitter—this kind of investment could yield five custom, completely bespoke emojis on the Twitter platform," said Jesse Cahill, head of planning for North America at Essence.
Twitter  emoji  socialmedia  creativeshowcase  CocaCola  Starbucks  Spotify  Dove  BudLight  Budweiser  SuperBowl  Pepsi  PromotedMoment  Verizon  PromotedTrend  onlineadvertising  Adweek  2016 
february 2016 by inspiral
5 Brands That Used the Force of Star Wars on Twitter | Adweek
Many (but not all) might argue that a tweet isn't nearly as powerful as a lightsaber. However, last week a number of brands joined the Star Wars frenzy on the platform, helping to churn out an impressively high number of tweets that could potentially populate a small planet.
Conversation on Twitter related to the newest movie was massive. According to Twitter, "Star Wars" was mentioned 6.5 million times in the week leading up to opening night, with 2.4 million of those happening in the final 24 hours.
The tweets, brand partnerships and overall collectively massive campaign paid off, with the movie breaking box office records on its opening weekend and taking in around $238 million.
Here's how five brands celebrated Star Wars: The Force Awakens.
StarWars  Twitter  socialmedia  creativeshowcase  Disney  Verizon  EA  Motorola  Kraft  AdWeek  2015 
january 2016 by inspiral
Minecraft: Working Cell Phone w/ Web Browser and Video Calling - YouTube
What easier (or, at least cooler) way to take selfies and order real-world pizza while you’re playing Minecraft?
Verizon  Minecraft  gaming  creativeshowcase  CaptainSparklez  2015 
december 2015 by inspiral
Creative Review - Brands join new wave of feminism
A flurry of recent ads from the US have seen major brands co-opting feminist messages in their advertising, suggesting that the wave of 'new feminism' that has been growing in recent years has gone mainstream.
feminism  advertising  onlinevideo  Always  Verizon  GoldieBlox  Pantene  creativeshowcase  empowerment  CreativeReview  2014 
july 2014 by inspiral

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