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jankorbel : strategy   31

The Steve Jobs email that outlined Apple’s strategy a year before his death — Quartz
tie all of our products together, so we further lock customers into our ecosystem
strategy  apple  email  stevejobs 
november 2016 by jankorbel
We Don’t Sell Saddles Here — Medium
What we are selling is not the software product — the set of all the features, in their specific implementation — because there are just not many buyers for this software product. (People buy “software” to address a need they already know they have or perform some specific task they need to perform, whether that is tracking sales contacts or editing video.)

However, if we are selling “a reduction in the cost of communication” or “zero effort knowledge management” or “making better decisions, faster” or “all your team communication, instantly searchable, available wherever you go” or “75% less email” or some other valuable result of adopting Slack, we will find many more buyers.
startup  marketing  business  strategy  slack  theory 
march 2015 by jankorbel

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