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Task Performance Indicator: A Management Metric for Customer Experience · An A List Apart Article
We’ve found that remote testing is better, faster, and cheaper than traditional lab-based measurement for TPI testing. With remote testing, people are more likely to behave in a natural way because they are in their normal environment—at home or in the office—and using their own computer. That makes it much easier for someone to give you an hour of their time, rather than spend the morning at your lab. And since the cost is much lower than lab-based tests, we can set them up more quickly and more often. It’s even convenient to schedule them using Webex, GoToMeeting, Skype, etc.
ux  metrics  testing  user  usability  theory 
october 2016 by jankorbel
We Don’t Sell Saddles Here — Medium
What we are selling is not the software product — the set of all the features, in their specific implementation — because there are just not many buyers for this software product. (People buy “software” to address a need they already know they have or perform some specific task they need to perform, whether that is tracking sales contacts or editing video.)

However, if we are selling “a reduction in the cost of communication” or “zero effort knowledge management” or “making better decisions, faster” or “all your team communication, instantly searchable, available wherever you go” or “75% less email” or some other valuable result of adopting Slack, we will find many more buyers.
startup  marketing  business  strategy  slack  theory 
march 2015 by jankorbel
The Fermi Paradox - Wait But Why
Here on Earth, we’re the king of our little castle, proud ruler of the huge group of imbeciles who share the planet with us. And in this bubble with no competition and no one to judge us, it’s rare that we’re ever confronted with the concept of being a dramatically inferior species to anyone.
science  space  life  civilization  alien  fermi  paradox  theory 
june 2014 by jankorbel
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