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Apple’s drive for world auto dominance spooks the industry - The Globe and Mail
GREG KEENAN, BRIAN MILNER AND OMAR EL AKKAD
The Globe and Mail
Published Friday, Mar. 20 2015,

Apple’s big advantage over traditional car makers is simple, yet hard to overcome, and it lies in the cloud.

The cloud consists of remote servers that store vast amounts of data and run applications, giving everyone on the planet with a connected device access to unlimited computing power essentially for free. It is also revolutionizing the way companies do business by instantly providing them with vast amounts of customer data. And it means Apple would not need to acquire car manufacturing capacity or build assembly and distribution networks in order to create chaos in the club.

It’s an advantage few traditional manufacturers, including auto makers, fully grasp, let alone have the ability to exploit.....“Apple thinks from the cloud out,” says Mr. McInerney, who would definitely line up for an Apple vehicle. At least then, he says, he would be assured of a better communications interface than the clunky one in his new upscale German model.

“If you’re an Apple or a Google, it allows you to use the same power to manage your supply chain that you use to manage your customers,” he says.

“That’s a revolution in thinking that allows you to identify all the cash-wait states [where money sits idle] and to collect a stunning amount of customer information in real time. Put the two together and you’re turning that information into cash at an accelerated rate. Car companies don’t think like that.”
automotive_industry  automobile  Apple  batteries  autonomous_vehicles  cloud_computing  connected_devices  layer_mastery  digital_first  data_coordination  incumbents  monetization  cash  customer_data  idle_funds  SMAC_stack  connected_cars 
march 2015 by jerryking
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