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Anti-Algorithm Fashion
Sept. 10, 2018 | The New York Times | By Vanessa Friedman.

Some fashion brands are displaying an increasingly confident adherence to their own ideas about what the world should look like now.

They make what they want, in the way they want. If that means getting rained on, so be it. If that means they lose audience members to shelter, well, O.K. It sounds like a small thing, but it’s getting harder and harder to find. The industry bends toward compromise. There’s a lot of pressure these days to design by algorithm. We know too much about buying habits and likes, and the result is an insidious bias toward giving people what they have already indicated they want. It may be safe, and easier to sell, but it’s antithetical to the whole point of fashion, which should be about giving people what they never knew they wanted — what they couldn’t imagine they wanted — until they saw it. There’s a clarity to such commitment that keeps people in their seats, a ruthlessness toward pandering to the prevailing winds (or rain) that is itself desirable.
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Excerpt from 'A whole new mind: why right-brainers will rule
the future' By Daniel H. Pink. "Indeed, one of design's most potent
economic effects is this very capacity to create new markets... The
forces of Abundance, Asia, and Automation turn goods and services into
commodities so quickly that the only way to survive is by constantly
developing new innovations, inventing new categories, and (in Paola
Antonelli's lovely phrase) giving the world something it didn't know it
was missing.
analog  fashion  messiness  inspiration  algorithms  apparel  brands  clothing_labels 
september 2018 by jerryking
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