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Big Data Comes to the Farm, Sowing Mistrust -
Feb. 25, 2014 | WSJ | By Jacob Bunge.

Some farmers have discussed aggregating data on their own so they could decide what information to sell and at what price. Other farmers are joining forces with smaller technology companies that are trying to keep agricultural giants from dominating the prescriptive-planting business.

The owner of one small company, Steve Cubbage of Prime Meridian LLC, says his Nevada, Mo., company's independence from the seed, machinery and chemical industry "adds credibility," giving farmers an alternative with "their overall best interests in mind."
massive_data_sets  farming  agriculture  Monsanto  DuPont  Dow_Chemical  data_driven 
february 2014 by jerryking
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