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The 60-second interview: Adi Ignatius, editor in chief, Harvard Business Review- POLITICO Media
By CAPITAL STAFF 04/28/2015

H.B.R. represented an amazing challenge. Here was a 90-year-old publication that had always done well but that needed reinvention. And so we reimagined everything—the magazine, the website, the book division. Our goal was to find ways to connect with new fans, while maintaining the same high standards. By any yardstick, it worked! Our circulation, at 300,000, is the highest it’s ever been, and our newsstand sales soared. Our readers are deeply engaged, and I interact with them all the time......CAPITAL: Harvard Business Review stories do particularly well in terms of social shares on LinkedIn. What do you make of LinkedIn's ambitions to become a media company, with in-house editors looking over user-generated articles? How those ambitions impact your publication?

IGNATIUS: Yes, H.B.R. content does well across the major social channels, including LinkedIn. We respect LinkedIn and have watched it evolve more and more into a content player. But we’re excited about what we’re doing at H.B.R. and fully expect to remain a valued destination for people in business who love ideas. We’re in the process of reinvention again, redefining what it means to be a subscriber, to be part of the H.B.R. experience. It’s exciting, and we look forward to unveiling it before too long.
HBR  social_media  reinvention  reimagining  magazines  newsstand_circulation  LinkedIn 
april 2018 by jerryking
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