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Bezos on why failure is not failure
April 11, 2019 | By | FT Alphaville : Izabella Kaminska

According to Bezos no customer was asking for Echo before it was launched, thus Amazon's foray into listening tech was definitely them wandering. And yet, if they'd listened to market research (a firm no thank you!) they'd have lost out on more than 100 million sales of Alexa-enabled devices. So there.
Alexa  Amazon  Amazon_Echo  AWS  big_bets  experimentation  failure  Jeff_Bezos  large_companies  market_research  scaling 
april 2019 by jerryking
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