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Engaging Movie Fans, From Teaser to Premiere - The New York Times
JUNE 14, 2015 | NYT | By MICHAEL CIEPLY.

start-up helps studios cultivate potential audiences’ enthusiasm with early sales of tickets and movie-related products.....Kernel has been quietly burrowing into one of Hollywood’s more persistent problems. That is, how to channel and exploit audience enthusiasm, which can peak with the release of an early trailer (New Line’s “Snakes on a Plane,” from 2006) or a vibrant experience at Comic-Con (“Scott Pilgrim vs. the World,” in 2010), but then dissipate before the movie arrives in theaters...Mr. Harvilicz and Mr. Martinez began Kernel, which now has about a dozen employees. They have turned what started as an itch into a largely web-based business that proposes to help studios engage with fans while capturing dollars from the moment a blockbuster begins to generate excitement, or between releases in a long-running series like the X-Men films, from Fox and Marvel....Prices can reach $1,000, for a premium package that includes two tickets to a yet-to-be-scheduled film premiere. “It’s the second generation of crowdfunding,” said Mr. Harvilicz.

The ticket sales help studios reach theater customers without getting directly into an exhibition business that is barred to them by longstanding legal strictures.
Hollywood  movies  start_ups  films  Kernel  entertainment_industry  studios  superfans  engagement  fan_engagement 
june 2015 by jerryking
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