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Holding onto your other assets when your number one asset walks away
JULY 2013 Lukasz Gorajek.

The marketing function for any business, particularly a fresh produce business, needs to take a holistic view of its role. When properly appreciated, marketing takes responsibility for the entire supply chain’s experience. Only after a positive ‘complete’ experience will customers and suppliers likely feel attracted, and loyal, to the business and not its key salespersons. Achieving this customer and supplier relationship with the company is, in my experience, the marketing team’s duty.

As a foundation, the marketing department needs to work with human resources to improve the customer and supplier experience across all touch points. Even the best marketing initiatives will underperform or fail if the best team is not available to execute marketing’s promise.
marketing  fresh_produce  customer_experience  thinking_holistically  moments_of_truth 
august 2014 by jerryking
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