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The Data Mining Renaissance
Friday, April 10, 2009 | Gigaom | Gary Orenstein.

the web changed the way we radiate and consume information and in doing so, created a new opportunity to measure and monetize it. Faced with more user data, logging information, and web content than anyone thought one system could handle, the major web companies developed highly scaled data warehousing solutions themselves. Armed with these tools, they improved customer resonance by building better recommendation engines, more targeted advertising networks and more intricate campaigns.
data  analytics  analysis  data_mining  renaissance  digital_storage  massive_data_sets  tools  value_creation 
may 2009 by jerryking
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