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Piecing Together Narratives From the 0′s and 1′s: Storytelling in the Age of Big Data - CIO Journal. - WSJ
Feb 16, 2018 | WSJ | By Irving Wladawsky-Berger.

Probabilities are inherently hard to grasp, especially for an individual event like a war or an election, ......Why is it so hard for people to deal with probabilities in everyday life? “I think part of the answer lies with Kahneman’s insight: Human beings need a story,”....Mr. Kahneman explained their research in his 2011 bestseller Thinking, Fast and Slow. Its central thesis is that our mind is composed of two very different systems of thinking. System 1 is the intuitive, fast and emotional part of our mind. Thoughts come automatically and very quickly to System 1, without us doing anything to make them happen. System 2, on the other hand, is the slower, logical, more deliberate part of the mind. It’s where we evaluate and choose between multiple options, because only System 2 can think of multiple things at once and shift its attention between them.

System 1 typically works by developing a coherent story based on the observations and facts at its disposal. Research has shown that the intuitive System 1 is actually more influential in our decisions, choices and judgements than we generally realize. But, while enabling us to act quickly, System 1 is prone to mistakes. It tends to be overconfident, creating the impression that we live in a world that’s more coherent and simpler than the actual real world. It suppresses complexity and information that might contradict its coherent story.

Making sense of probabilities, numbers and graphs requires us to engage System 2, which, for most everyone, takes quite a bit of focus, time and energy. Thus, most people will try to evaluate the information using a System 1 simple story: who will win the election? who will win the football game?.....Storytelling has played a central role in human communications since times immemorial. Over the centuries, the nature of storytelling has significantly evolved with the advent of writing and the emergence of new technologies that enabled stories to be embodied in a variety of media, including books, films, and TV. Everything else being equal, stories are our preferred way of absorbing information.

“It’s not enough to say an event has a 10 percent probability,” wrote Mr. Leonhardt. “People need a story that forces them to visualize the unlikely event – so they don’t round 10 to zero.”.....
in_the_real_world  storytelling  massive_data_sets  probabilities  Irving_Wladawsky-Berger  Communicating_&_Connecting  Daniel_Kahneman  complexity  uncertainty  decision_making  metacognition  data_journalism  sense-making  thinking_deliberatively 
february 2018 by jerryking
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