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Bell planning to use customers' data to target ads - The Globe and Mail
Oct. 22 2013 | The Globe and Mail | SUSAN KRASHINSKY.

Bell Canada is planning to use information about its customers’ accounts and Internet use to target ads to them.

The information Bell will be using includes Internet activity from both mobile devices and computers, including Web pages customers have visited and search terms they have entered; customers’ location; use of apps and other device features; television viewing habits; and “calling patterns.” Account information shared will include product use including type of device, payment patterns, language preferences, postal codes, and demographic information.
Susan_Krashinsky  Bell_Canada  data  data_driven  data_mining  demographic_information  massive_data_sets  target_marketing  behavioural_targeting  online_behaviour  metadata 
november 2013 by jerryking
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