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Are Charity Fundraisers Spying on You?
May 18, 2010 | SmartMoney Magazine | by Anne Kadet. Donor
research isn’t new, of course. In a bygone era, fund-raising sleuths
spent days at the library and county clerk’s office, scribbling facts on
index cards. More recently, major charities have spent large sums on
donor data to prepare for capital campaigns. But now, for as little as
$3,000 a year, even smaller nonprofits—like the Cape Cod Commercial Hook
Fishermen’s Association—can use databases that estimate everything from
a donor’s net worth to the size of her mortgage. According to nonprofit
marketing-research firm Campbell Rinker, nearly half of all charities
now use these tools to research donors.
privacy  charities  target_marketing  scuttlebutt  hospitals  nonprofit  fundraising  data_mining  high_net_worth  personal_finance  estate_planning 
may 2010 by jerryking
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