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Mall Landlords Step Up Mobile Efforts to Woo Shoppers - WSJ
By Esther Fung
Aug. 22, 2017

Retailers are making progress incorporating the benefits of online shopping into the physical shopping experience, but consumers are still uncomfortable with location-based services that track their smartphones, according to a recent survey of 5,000 shoppers.

Faced with competition from online vendors, shopping-mall landlords and retailers have been trying to transform brick-and-mortar spaces with innovations such as click-and-collect services and other interactive shopping functions......“Retailers are figuring out click-and-collect over time and are making real progress toward omnichannel maturity,” said the report. Omnichannel retailing is a strategy of getting goods to customers seamlessly, whether online or in stores.

There has been a surge in the number of retailer bankruptcies and store closures this year, including many mall-based chains that are suffering from weaker mall traffic and competition from Amazon.com Inc.....According to the survey, a majority of shoppers aren’t comfortable allowing retailers to track their locations when they aren’t using the retailer’s apps or with changing messages on digital signs as shoppers pass by. Some 70% of the respondents said they weren’t likely to use retailer services that rely on location tracking via the phone when the app isn’t in use.
shopping_malls  landlords  retailers  BOPIS  omnichannel  bankruptcies  location_based_services 
august 2017 by jerryking
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