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AIG Offers Crisis-Communications Insurance - WSJ.com
OCTOBER 12, 2011 | WSJ | By ERIK HOLM.

Got a Crisis? Tap AIG (Really)....Chartis, the property-casualty subsidiary of the New York insurer, is offering a new type of coverage to help companies offset the cost of bringing in outside experts when a public-relations crisis hits. Dubbed ReputationGuard, the insurance will pay for policyholders to seek the counsel of two crisis-communications firms, Burson-Marsteller and Porter Novelli, even before a possible crisis becomes public.
crisis_management  Chartis  AIG  reputation  insurance  public_relations  publicity  Burson-Marsteller  Porter_Novelli 
october 2011 by jerryking
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