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Delish Magazine, Sold Only at Walmart, Performs Remarkably Well - NYTimes.com
By STUART ELLIOTT
Published: February 24, 2013

The food category is doing better than many others in publishing as marketers of packaged foods seek to reach budget-conscious consumers who are eating at home rather than dining out. Examples include Food Network Magazine, recently introduced by Hearst as a joint venture with Scripps Networks Interactive, and Dash, a newspaper-distributed magazine and Web site in the Parade Publications division of Advance Publications.

The Meredith Corporation, which competes in the food category with magazines like Family Circle and Ladies’ Home Journal, has started a food Web site, Recipe.com; acquired a second, Allrecipes.com; and bought two food magazines, EatingWell and Every Day With Rachael Ray.
Wal-Mart  magazines  food  value-conscious  Hearst  budget-conscious  free  advertising  consumer_goods 
february 2013 by jerryking
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