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Wondering How Far Magazines Must Fall
August 12, 2012 | NYT | By DAVID CARR.

Because of changes to the informational ecosystem, weeklies have been forced to leave behind the news and become magazines of ideas. Ms. Brown understood that; it’s just that some of her ideas weren’t always very good...The problem is not Tina Brown or her conceptual obsessions, or even the calcified formula of the weekly magazine.

The problem is more existential than that: magazines, all kinds of them, don’t work very well in the marketplace anymore.

Like newspapers, magazines have been in a steady slide, but now, like newspapers, they seem to have reached the edge of the cliff. Last week, the Audit Bureau of Circulations reported that newsstand circulation in the first half of the year was down almost 10 percent. When 10 percent of your retail buyers depart over the course of a year, something fundamental is at work....It’s not just consumers who are playing hard to get: advertising is down 8.8 percent year to date over the same miserable period a year ago, according to the Publishers Information Bureau. With readership in such steep decline and advertising refusing to come back, magazines are in a downward spiral that not even their new digital initiatives can halt.
reinvention  magazines  David_Carr  future  digital_media  Tina_Brown  ideas  newsstand_circulation  advertising  downward_spirals  structural_change  print_journalism  seismic_shifts  newspapers  decline  digital_disruption 
august 2012 by jerryking
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