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For Start-Ups, Sorting the Data Cloud Is the Next Big Thing - NYTimes.com
By MALIA WOLLAN
Published: December 25, 2011

Splunk, a San Francisco-based start-up whose software indexes vast quantities of machine-generated data into searchable links. Companies search those links, as one searches Google, to analyze customer behavior in real time....Splunk is among a crop of enterprise software start-up companies that analyze big data and are establishing themselves in territory long controlled by giant business-technology vendors like Oracle and I.B.M....“Big software is sold on the golf course, not sold to the people who actually use it,”
massive_data_sets  cloud_computing  start_ups  unstructured_data  sorting  Industrial_Internet  Splunk  data_driven  data_mining  cheap_revolution 
december 2011 by jerryking
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