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Master Planner: Fred Brooks Shows How to Design Anything
July 28, 2010 | Wired Magazine | By Kevin Kelly who
interviews Fred Brooks who has written a new book, The Design of Design.
It’s a collection of essays that extends his ideas into the fields of
architecture, hardware systems, and leadership..Know Your
Scarcity.....Brooks: The critical thing about the design process is to
identify your scarcest resource. Despite what you may think, that very
often is not money. For example, in a NASA moon shot, money is abundant
but lightness is scarce; every ounce of weight requires tons of material
below. On the design of a beach vacation home, the limitation may be
your ocean-front footage. You have to make sure your whole team
understands what scarce resource you’re optimizing.
design  advice  books  failure  programming  creativity  scarcity  Kevin_Kelly  interviews  moonshots  constraints  NASA  optimization 
july 2010 by jerryking
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