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Diamonds in the Data Mine
May 2003 | HBR | By Gary Loveman.

Harrah's Entertainment has outplayed its competition and won impressive gains, despite being dealt a weak hand by the economy The secret? Mining the company's rich database to develop compelling customer incentives. in the Las Vegas Strip, and all of the neighbors are making spectacles of themselves. The $750 million Mirage boasts a Vesuvian volcano that erupts...
HBR  predictive_modeling  Las_Vegas  databases  gaming  CEOs  Harrah's  casinos  yield_management  data_mining  incentives 
january 2013 by jerryking
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