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My eBay MBA: a dozen business lessons from online auctions - FT.com
August 25, 2014 | FT | By Lucy Kellaway.
My eBay MBA: a dozen business lessons from online auctions.

1. Trust is vital . . .
2. Consumers are sometimes irrational
3 . . . and sometimes dead sensible
4. Jargon and hyperbole subtract value
5. Spelling matters
6. Accentuate warts
7. Arbitrage opportunities are plentiful
8. Do something you love
9. Study the data
10. The human touch is vital
11 Innovation is overrated
12. Tell stories
What they don’t teach you at eBay Business School . . .
. . . is how to network.
eBay  lessons_learned  Lucy_Kellaway  auctions  networking  overrated  trustworthiness  storytelling  irrationality  spelling  arbitrage  jargon  online_auctions 
august 2014 by jerryking
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