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How Canadian companies can tap into Asia’s consumer boom
Jun. 03 2013 | G&M | by DOMINIC BARTON.

Possible send to Earl Davis of Teachers.

To capture this opportunity, Canadian companies need an intimate understanding of the new Asian consumers. First, on the consumption and services front, they need to locate these consumers, with forensic precision....Second, Canadian companies need to understand the diverse and evolving tastes of Asian consumers. Across the region, the number of higher income households is rapidly expanding. These consumers are often young, are more international in their outlook, and are more willing to pay a premium for quality products. They consume more services, from education and health care to foreign travel....Third, Another significant opportunity for Canada is the provision and delivery of food, energy, and natural resources. By 2030, global demand for food is expected to rise by more than 25 per cent, mostly in Asia, and fertilizer demand will grow by 50 per cent.
Dominic_Barton  McKinsey  China  Canadian  target_marketing  consumer_behavior  shifting_tastes  China_rising  booming  Asia  Asian  Asia_Pacific  BRIC  middle_class  inland  affluence  infrastructure  forensics 
june 2013 by jerryking
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